Business is perhaps one of the few areas where everything new is not at all something that was forgotten and then came into use again. On the contrary, this field is very responsive to innovations made possible by the latest technologies And social processes, which simply could not happen before. In this article we will look at the most current business ideas 2017 - 2018.

Business ideas 2017: services

Entertainment remains one of the most profitable and in-demand areas. More precisely, the provision of services in this area. The following areas can be called new:

1. Organization of city quests

The essence of the idea: provide a group of people with an opportunity have an interesting holiday on fresh air. Essentially, the quest is story game based on interesting scenario, where all its participants are involved. During the city quest, you usually get to know the sights. But the main objective- solve the riddle, and the whole team will have to do this together. Quests are readily booked as an alternative to corporate events, as well as school excursions.

Start-up capital and business organization: at first it is quite possible to keep within 50,000 rub. This is provided that you do not have your own office as such, and the staff will tend to only a couple of people. The quest script will have to be ordered from freelancers or written on our own. You need to spend money on buying costumes for quest participants, advertising your services and organizing reliable communication with the group solving your riddle.

1. Biometric testing

The essence of the idea: Based on the fingerprint pattern, a psychological testing, as well as propensity analysis specific person to a certain type of activity. Everything happens quickly, the results are quite reliable.

Sometimes the example of millionaires who founded companies in their own garage makes newbies think that there is a brilliant idea for successful business quite enough. However, few people remember that these celebrities already had entrepreneurial experience at the time they created their own business, and the role of a companion was played by a person who thoroughly understood business processes. Moreover, 99% of famous entrepreneurs have achieved success in quite prosaic areas - the production of clothing, furniture or food, which has allowed them to survive more than one economic downturn.

To understand what business is currently relevant in 2019 amid the crisis in Russia, you should study the experience of such enterprises not only not losing ground, but also expanding their market share, despite the difficulties. In this case, it may well turn out that the main components of success are careful analysis, planning and adherence to a certain sequence of actions:

1. Correct identification of the target audience. Small and medium business in a crisis, it is created for people performing certain understandable physical actions;
2. Development of methods through which a person can perform the same actions or get the same result faster, more productively or cheaper;
3. Search for analogues. It is very likely that someone has already tried to make similar changes in actions and based a business on it;
4. Trying to sell an improvement. If the product or service is chosen correctly, this will not be a problem;
5. Scaling is business development during a crisis and after it ends. At this stage, you can already attract investors, look for grants and invest money in the enterprise.

This algorithm saves a lot of time and resources: many businessmen put off entering the market, trying to create the perfect product - after which it suddenly turns out that no one is in a particular hurry to buy it.

Rental services

Organizing your own rental shop gives the entrepreneur many options to choose from. Depending on the size of the starting capital, you can start a business during the 2019 crisis by renting any items that are in demand - from children's toys to wedding limousines.

In addition to loyalty to investments, the provision of rental services is also characterized by simplicity and clarity of business processes. The product does not need to be advertised - the manufacturer has already taken care of this. There is no need to think about setting the price - the market has taken care of this. All you need to do is choose the right one promising direction business in times of crisis, including rental:

• Scooters and mopeds;
• Sports equipment, bicycles, rollerblades and skateboards;
• Cars and limousines;
• Household appliances (TVs, refrigerators, microwave ovens, electric kettles and washing machines);
• Furniture (sofas, armchairs, chairs and tables, including for holidays);
• Power tools and construction equipment;
• Evening or wedding dresses, suits;
• Expensive and exclusive jewelry;
• Children's toys and things (strollers, cribs, feeding tables);
• Tourist equipment (tents, backpacks, sleeping bags, boats and kayaks);
• Music, game and video discs, other storage media.

You can start such a business with a capital of 180–250 thousand rubles, the bulk of which will be spent on the purchase of goods. As for the room, its area is determined by the size of the things: for discs and jewelry, 8–10 m² is enough, but furniture or household appliances require a room several times larger. It is much more important to correctly determine the location. It is better to locate a rental point for wedding items near the Wedding Palace, children's toys - near places where parents and children gather (kindergarten, maternity hospital, hospital), sports equipment- near parks and recreation areas.

The cost usually depends on the item and how quickly it wears out. For small items and short-term rentals it is 5–10% of the price per day, while Wedding Dresses and costumes are already estimated at 40–50%. Thus, with active work, a business can recoup its investment and begin to make a profit within a few months.

Second hand

The peculiarity of second-hand stores is that here almost everyone can find goods in accordance with their needs. For fashionistas, this is completely new designer clothing and accessories in the “stock” and “cream” categories; for those who want to save money, this is an opportunity to purchase items at a price two to three times lower than the market price.

When starting a second-hand store based on sales, you can choose one of several directions:

• Consignment clothing store;
• Trade in clothing by weight;
• Second hand for men, women or children;
• Sales of vintage accessories and wardrobe items;
• Seasonal store;
• Discount, sale of warehouse balances and other stock.

The goods are purchased from wholesale suppliers in bags weighing up to 100 kg, sorted by quality, type, seasonality, and country of origin. By paying 18–25 euros per kilogram, you can count on high-quality “cream” and unsold warehouse leftovers from previous seasons. The first category (with minimal wear) sells for 8–15 euros per kilogram, and the price of 2–8 euros corresponds to a product that is noticeably worn. In any case, before placing it on the display window, the goods will need to be sorted: new items are sold individually with a markup of up to 400%, and the first category is sold by weight.

When searching for suitable premises, you should take into account the psychology of domestic consumers: they often consider buying second-hand goods unworthy and are embarrassed to visit such stores located in plain sight. Therefore, a retail outlet with an area of ​​40 m² or more should be located not on central streets, in crowded places, but nearby, in quiet side streets, where the rent is also somewhat lower.

Repair of the premises and equipment of the trading floor will cost approximately 200–240 thousand rubles. However, the most significant expense item is the purchase of goods, for which you will have to set aside at least 450–600 thousand rubles. In addition, business management in a crisis should include current costs for constant replenishment of the assortment, rent and salaries to sellers, amounting to at least 300–320 thousand rubles per month. At the same time, only 15 customers a day with an average check of one thousand rubles will bring up to one hundred thousand in net profit monthly, which will allow the initial investment to be repaid in a year and a half.

Private kindergarten

As an alternative government agencies, private kindergartens have many advantages: small groups, modern pedagogical methods for child development, high quality nutrition and responsible child care. In addition, the difficulties that accompany the process of obtaining a place in a regular kindergarten also largely influence the choice of parents.

It is possible to officially start such a business during the 2019 crisis only after obtaining a license from the Department of Educational Management. To do this, submit to the relevant authorities constituent documents, conclusions of the fire and sanitary services, rental agreement for premises, information on the qualifications of teachers, the number of students and evidence of the existence of an educational program.

• Availability of materials - new pallets can be bought inexpensively, and large supermarkets and trading companies sometimes even give used pallets for free on a pickup basis;
• Environmentally friendly - in order to reduce costs, pallets are not treated with any chemicals;
• Practicality and low price of finished furniture in comparison with wooden analogues.

The main point of this is to manufacture the most popular types of products:

• Sofas, nightstands and beds;
• Cabinets, shelving, coffee tables;
• Outdoor and garden furniture, gazebos.

Furniture production can be started in a garage or any other workshop in a private house or country house. Of course, wood processing is impossible without a certain set of tools: a jigsaw, a hammer, a screwdriver, a grinder, measuring instruments, a stapler, fittings, brushes, rollers and consumables. Even if you buy everything you need, it’s difficult to spend more than 28–30 thousand rubles on this kit.

In addition, comfortable furniture requires mattresses and pillows. If it is advisable to buy the first ones ready-made in the appropriate stores, then the second ones can be sewn yourself, for which a sewing machine, fabrics and fillers (sintepon, bamboo, latex, foam rubber) will be useful.

The markup on products is usually 150–250%. Armchairs are sold for 3–4 thousand rubles, racks and cabinets for 5–7 thousand, sofas and beds for 15–25 thousand. Thus, when average speed manufacturing (1-2 items per day) and organized sales, it is quite possible to earn 160-170 thousand rubles per month: it is obvious that the investment will pay for itself in the first week.

Production of anti-stress toys

The importance of tactile sensations in the fight against negative emotions justified the emergence of a separate type of toys called anti-stress. The components of such toys are a special granular filler and a shell made of elastic fabric, thanks to which objects can be wrinkled and deformed without fear of damaging them.

Own production of anti-stress toys is a fairly profitable business in times of crisis, since the average markup on products is 150–250%. It should be noted that during official activities, this product must be certified by the relevant authorities and receive a certificate of compliance with safety requirements for physical and chemical composition.

Fabrics for toys should be practical and of high quality. In most cases, polyester, polyamide or nylon are used, but more expensive natural materials are also in some demand. The filling is foamed polystyrene, polyurethane, as well as flax seeds, cherry pits and buckwheat.

The development of small businesses in times of crisis involves a gradual expansion of production. At first, you can use employees working from home, and later rent a workshop and purchase equipment and materials - sewing and printing machines, embroidery machines, fabrics, accessories, cutting tables. total amount expenses in this case will be 90–100 thousand rubles, including rent.

It is advisable to entrust the development of design to an artist with specialized education. In this case, there is no need to attract experienced highly paid specialists, since the main the target audience- these are young people 18–35 years old. Therefore, the creation of the concept of a future toy can be entrusted to a recent student or graduate who knows better than others the needs of buyers of the same age as him.

The cost of a medium-sized toy is retail sales- from 400 to 800 rubles: a small workshop producing 15–20 products per day can bring in at least 150 thousand rubles of income monthly, which allows you to recoup your investment in the business in a few months.

Sewing car covers

Car maintenance is a very significant expense item in the budget of their owners. Taking this into account, the desire of motorists to protect the body and interior from damage and wear becomes understandable. Another category includes those who want to add individuality to their car and get rid of the faceless factory interior. Both of them can become clients of a workshop that produces exclusive, practical and wear-resistant covers.

There are no special requirements for the location of the workshop, since clients by car can easily get to any point within the city. The profitability of a business during a crisis will be the same even when renting a premises of 40 m² per central street, and when working on the territory of a service station. However, it is advisable to divide the hall into two parts - a work shop and a showroom, in which to equip a place for negotiations and receiving orders.

For the salon you should purchase furniture, and for the workshop - special sewing machines, overlockers, shelving, cutting tables, consumables (threads, needles, plastic piping) and fabrics:

• Velours;
• Genuine leather;
• Synthetic automotive fabrics;
• Artificial suede (Alcantara);
• Vinyl, leatherette.

It should be noted that the seats are different models cars differ significantly from each other. In order to correctly take measurements and cut out patterns, you need to hire an experienced cutter, and to work with leather, a seamstress who has perfectly mastered this area.

Taking into account the salaries of the staff (seamstresses, cutters, mechanics for dismantling seats), the total investment in such a promising business in a crisis could amount to 350–400 thousand rubles. Serving one client per day, with a retail cost of a set of covers of 5,000–6,000 rubles, you can make a profit of at least 45–55 thousand rubles in a month.

How to develop a business in a crisis: offer clients custom-made not only covers, but also awnings for cars. Considering that most cars are stored not in garages, but in open parking lots, we can assume that this product will also be in demand. In the future, such a workshop may well turn out to be a tuning studio that provides services for complete reupholstery of the interior, including ceilings, pillars, door panels, dashboards and steering wheels.

24-hour food delivery

Any purchase in a supermarket inevitably turns into an hour-long walk with a cart between rows of display cases and a long standing in line. For those who cannot and do not want to spend precious time on this, we can offer a 24-hour food delivery service according to the accepted telephone or online order.

Such a small business in a crisis can be organized with minimal start-up capital if the entrepreneur has a car with an isothermal body. To start delivering groceries, one employee is enough, and income begins to flow from the very first day of work. This can be either a percentage of the order value, or a fixed amount (with different day, night and holiday rates).

In the future, doing business in a crisis, possibly in one of the following directions:

• The most resource-intensive way is to open a full-fledged store with a warehouse and a virtual storefront on the Internet. However, it is somewhat easier to ensure round-the-clock delivery, since the courier will not have to look for working retail outlets at night;
• An easier option is to purchase according to order in large supermarkets. In this case, only an operator and a courier with transport are needed. However, access to stores where you can purchase goods from the application at night is very important;
• Delivery ready meals from cafes and restaurants. This method is especially beneficial if the entrepreneur already has his own catering establishment.

Directions can be combined: keep a certain stock of the most popular products with long shelf life in the warehouse, and purchase missing items at wholesale stores and supermarkets. The mechanism of work in all cases is approximately the same: buyers fill out an application on the company’s website, after which the operator clarifies the details and transfers the order to the delivery department. Payment is made either at the time of application by bank transfer or on the spot.

You can organize a grocery delivery business with a capital of 50 thousand rubles, half of which is the advertising budget. As for profit, it depends on the activity of the entrepreneur. Even five orders a day at a rate of 150–200 rubles will bring at least 30 thousand rubles in profit per month.

Video on the topic

Chocolate and handmade cakes

Despite the abundance of products in confectionery stores and departments, it is quite difficult to choose something tasty and made from natural ingredients. The process becomes much more complex when you add requirements to appearance. Well, what if we're talking about about an exclusive anniversary cake or a chocolate gift set, then there is only one option left - products self made, produced at home or in a small confectionery workshop.

This, in addition to quick payback and minimal investment, has other advantages:

• Possibility to work for the first time without official registration;
• Many free niches in the market (on average, demand is satisfied by 5–10%);
• Opportunity to start a business in your own kitchen of suitable size.

If you use recipes in accordance with GOST, refurbish the kitchen in accordance with sanitary standards (cover the walls and floor with tiles, purchase tables made of food-grade stainless steel) and obtain a health certificate, then as your business develops, you can even try to obtain an official work permit from the sanitary services. Otherwise, you will have to find a suitable room and make repairs in it. At first, you need to master production technologies, study and create a customer base.

Most of the required equipment is available to any housewife - oven, mixers, bowls, refrigerator, utensils. To make chocolate or cakes at home, you will need to additionally purchase confectionery syringes, molds, containers for mixing and heating ingredients, as well as raw materials - flour, sugar, butter, coconut flakes, raisins, food coloring, jams, chocolate icing. The total costs will be no more than 40–55 thousand rubles.

It should be noted: when choosing, it is better to focus on one thing, since it is quite difficult to simultaneously master the subtleties of craftsmanship in several directions. At the same time, the production of both cakes and figured chocolate or sweets is quite profitable - with a markup of 150–400%, the investment pays off in the first month of work.

Conclusion

When starting your own business, a considerable share of concerns for a novice entrepreneur consists of doubts about the correctness of the chosen direction. Neither a thorough market analysis, nor an assessment of the activity of competitors, nor confidence in the demand for a product or service can get rid of them.

Therefore, it is better for beginners to avoid too unique or non-standard business ideas in a crisis. Firstly, it eliminates the need to spend time and effort developing a business model from scratch, taking into account many unknown factors. Secondly, a new idea in specific conditions or under the influence unforeseen circumstances will most likely not justify itself.

2018 was the fourth year under the import substitution program due to the introduction of bilateral sanctions between our country and European countries. This, on the one hand, limited access to cheap Western loans. On the other hand, it became an incentive to open new business areas and increase capacity in them. The changes have affected almost all areas of the market, especially the consumer market, and continue to surprise everyone with new ideas. Even the Western press noted the undoubted success of such programs. Thus, back in January 2016, Bloomberg published an article that Russia had become one of the world's leading suppliers of pork, whereas three years ago it was an importer of this product. Journalists and experts explain this state of affairs by serious government support Agriculture in the Russian Federation, taking place in Lately. But this is far from the only reason.

Leveling out competition allowed entrepreneurs to expand sales markets and increase production capacity, be confident that there is demand for your products.

Agriculture and livestock breeding are far from the only sectors that will see development and success. New types of business in Russia in 2018 are appearing and will appear, according to analysts’ forecasts, in such promising industries as:

• tourism (domestic);
• innovation, communication and technology;
• production of machinery and equipment for agricultural purposes;
• education and science;
• entertainment industry;
• production and release of cosmetics, cosmetology, procedures and drugs of a new generation.

The most profitable new types of small businesses

Analysts on our portal assessed in descending order the industries in which profitability in small businesses was highest in 2018. Their forecasts are based on complex aggregate indicators that take into account factors such as: support for science and innovation, measures of state and municipal support, changes in legislation on land and natural resources, taxation features, and expert opinions of reputable businessmen.
The rating is as follows:

1. Food production. The production of cheeses in the Moscow region has already been established and has successfully entered the wide market; directions for the production of pasta, confectionery, dumplings, wines, and dairy products of the “premium” segment are being developed, which have successfully replaced European suppliers.
2. Manufacturing of equipment for the agricultural and food industries. Many capacities that have not been used for 10 years or more have already been reactivated; their re-equipment and modernization are being established. Active state assistance programs in Belgorodskaya, Rostov region, Krasnodar region, in the republics of Tatarstan and Bashkiria allow us to conclude that mass production of mini-tractors and combines, full-cycle mobile food processing plants, including those based entirely on Russian production technologies, will soon be established. Among the leading companies implementing this direction are:
   • JSC "Penzmash";
   • LLC "Professional kitchen equipment "ATESI"";
   • OJSC "Melinvest"
3. Agriculture. Innovative types of business are expected here, such as high-tech crop production, non-traditional for Russia, but promising livestock farming (breeding crayfish, mollusks, ostrich farms and so on.).
4. Service maintenance. The development of domestic tourism and the accompanying entertainment industry requires new approaches and forms in organizing leisure time. Given the recent high interest in the history of their country, analysts predict a shift in the emphasis of leisure and entertainment activities to the educational side. These are all kinds of solemn events stylized for certain eras, holding events in a patriotic spirit, the opening and development of military-patriotic institutions for vacation recreation and education of children and youth, creative clubs and sections.
5. Sports industry. In 2018, with strong state support A significant number of sports facilities are expected to open: skating rinks, stadiums, studios, sections, fitness and dance halls. This is also facilitated by active television propaganda, multi-season projects “Dancing with the Stars”, “Dancing on Ice”, “Dancing on TNT”, etc.

1. Pharmacy business, development and mass production of modern progressive types of medicines and drugs based on domestic and world medical developments and innovations.
2. Road transport, including servicing international flows within the framework of new areas of cooperation, for example, with countries included in the SCO, passenger and cargo.

To build a highly profitable business, it is not enough to have a large start-up capital; it is important to follow the latest trends in the business field. Various industries and directions do not stand still - something develops, something loses its relevance, new niches for earning money appear in 2017. All sectors of the modern economy are subject to change. If you are planning to open a business, carefully choose an idea, analyze the consumer market, look for truly profitable and unfilled niches. According to experts, in 2017, as a result of globalization and integration of economies, new directions will begin to develop, and innovations will be appreciated not only in megacities, but also in the regions.

We have compiled for you a list of new business ideas for 2017 that present promise for the coming years. This selection is not radically new trends, just invented in the USA or Europe, the implementation of which is unlikely to interest domestic consumers. We present to your attention relatively new ideas that already have successful examples implementation in the CIS countries. The equipment and technologies necessary for their implementation are freely available in our country. The selected destinations have not yet become competitive and are free even in big cities.

Recently, in big cities such studios have become a real trend. Over the past six months, more than 150 studios have opened in Moscow. EMS technology itself is not new and has been used in professional sports for a long time. But it received a boost recently, when comfortable and wireless suits replaced bulky and wired suits.

Now regarding potential income. The cost of one 20-minute EMS training varies from 700 rubles to 3000 rubles. Up to 25 EMS trainings can be carried out per day, since the suit has an antibacterial coating and is not required long time serve it between different clients. Accordingly, the potential income is up to 75,000 rubles per day from one suit.

The main task at the start of a business will be to inform people about the existence of such technology and get the first clients. The best tool for this will be advertising on social networks. Further, the business will develop through word of mouth.

Commercial offers

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2018 was the fourth year under the import substitution program due to the introduction of bilateral sanctions between our country and European countries. This, on the one hand, limited access to cheap Western loans. On the other hand, it became an incentive to open new business areas and increase capacity in them. The changes have affected almost all areas of the market, especially the consumer market, and continue to surprise everyone with new ideas. Even the Western press noted the undoubted success of such programs. Thus, back in January 2016, Bloomberg published an article stating that Russia had become one of the world's leading suppliers of pork, whereas three years ago it was an importer of this product. Journalists and experts explain this state of affairs by serious government support for agriculture in the Russian Federation, taking place recently. But this is far from the only reason.

Leveling out competition allowed entrepreneurs to expand sales markets and increase production capacity, to be confident in the presence of demand for their products.

Agriculture and livestock breeding are far from the only sectors that will see development and success. New types of business in Russia in 2018 are appearing and will appear, according to analysts’ forecasts, in such promising industries as:

• tourism (domestic);
• innovation, communication and technology;
• production of machinery and equipment for agricultural purposes;
• education and science;
• entertainment industry;
• production and release of cosmetics, cosmetology, procedures and drugs of a new generation.

The most profitable new types of small businesses

Analysts on our portal assessed in descending order the industries in which profitability in small businesses was highest in 2018. Their forecasts are based on complex aggregate indicators that take into account factors such as: support for science and innovation, measures of state and municipal support, changes in legislation on land and natural resources, taxation features, and expert opinions of reputable businessmen.
The rating is as follows:

1. Food production. The production of cheeses in the Moscow region has already been established and has successfully entered the wide market; directions for the production of pasta, confectionery, dumplings, wines, and dairy products of the “premium” segment are being developed, which have successfully replaced European suppliers.
2. Manufacturing of equipment for the agricultural and food industries. Many capacities that have not been used for 10 years or more have already been reactivated; their re-equipment and modernization are being established. Active state assistance programs in the Belgorod and Rostov regions, Krasnodar Territory, in the republics of Tatarstan and Bashkiria allow us to conclude that mass production of mini-tractors and combines, full-cycle mobile food processing plants, including those based entirely on Russian production technologies, will soon be established. Among the leading companies implementing this direction are:
   • JSC "Penzmash";
   • LLC "Professional kitchen equipment "ATESI"";
   • OJSC "Melinvest"
3. Agriculture. Innovative types of business are expected here, such as high-tech crop production, non-traditional for Russia, but promising livestock farming (breeding crayfish, shellfish, ostrich farms, etc.).
4. Service maintenance. The development of domestic tourism and the accompanying entertainment industry requires new approaches and forms in organizing leisure time. Given the recent high interest in the history of their country, analysts predict a shift in the emphasis of leisure and entertainment activities to the educational side. These are all kinds of solemn events stylized for certain eras, holding events in a patriotic spirit, the opening and development of military-patriotic institutions for vacation recreation and education of children and youth, creative clubs and sections.
5. Sports industry. In 2018, with strong government support, a significant number of sports facilities are expected to open: skating rinks, stadiums, studios, sections, fitness and dance halls. This is also facilitated by active television propaganda, multi-season projects “Dancing with the Stars”, “Dancing on Ice”, “Dancing on TNT”, etc.

1. Pharmacy business, development and mass production of modern progressive types of medicines and drugs based on domestic and world medical developments and innovations.
2. Road transport, including servicing international flows within the framework of new areas of cooperation, for example, with countries included in the SCO, passenger and cargo.