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| NostalgiaSoviet New Year cards by Vladimir Zarubin. Zarubin Vladimir The enchanting magic of winter mood |
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Surely you have seen colorful Soviet New Year cards, which with their cuteness leaves even cat videos far behind. They were created by the wonderful Russian artist Vladimir Ivanovich Zarubin. Few people know how interesting the fate of this amazing person. Volodya was born in a small village Andriyanovka Alekseevsky village council of Pokrovsky district Oryol region. There were three children in the family: the eldest son was drawn to technology, the middle one wrote poetry, and the youngest son loved to draw since childhood. Volodya's parents had large collection postcards and books with reproductions of paintings. My father was a representative of the working intelligentsia, worked as an engineer at a factory and bought books with pictures, which the children loved very much. Volodya looked at the paintings of old masters for a long time, listening to the explanations of the adults, and tried to draw something himself. One of his first drawings delighted the villagers so much that the picture began to be passed from hand to hand. The boy was only 5 years old, but probably one of his fellow villagers predicted his future as an artist. The family moved to the city in Ukraine Lisichansk, where in Soviet years created a large-scale industrial production cluster. Life in the city promised great prospects for the already grown-up sons, but then the war began. Nazi troops invaded the territory of the USSR. Volodya's eldest sons went to the front to fight the aggressor, and Volodya, who was barely 16 years old, fell into occupation. After which he was hijacked by the Germans to Germany. There he ended up in a “labor camp” at one of the factories in the city of Ruhr. Cruelty, bullying, meager food, fear of execution - this is how the childhood of the future artist ended. For several years Volodya was in labor slavery in a foreign country. In 1945, he and other prisoners were released by American troops. Immediately after his liberation, Vladimir wanted to return home and, having moved to the Soviet occupation zone of Germany, went to serve in Soviet army. From 1945 to 1949 he served as a rifleman in the commandant's office. After demobilization, he moved to Moscow for permanent residence and got a job as an artist at one of the factories. Here begins the story of his success and future national fame. One day, while reading a magazine, he saw an advertisement for enrollment in animator courses at the Soyuzmultfilm film studio. Vladimir became eager to master this profession and began studying. From 1957 to 1982 he worked as a cartoonist at Soyuzmultfilm. From his pen came the images of characters from about 100 cartoons, including his favorites: “Well, wait a minute,” “Mowgli,” “In the footsteps of Bremen Town Musicians", "The Secret of the Third Planet" and many others. At the same time, the artist began to try his hand at postal miniatures. In 1962, his first postcard was issued with the symbol of that time - a cheerful astronaut.
Their total circulation, including envelopes and telegrams, amounted to 1,588,270,000 copies. At the end of the 1970s he was admitted to the Union of Cinematographers of the USSR. This is truly a wonderful artist from God, the warmth of his heart was reflected in his work. And now people are touched by the simple beauty of his works; Vladimir Zarubin’s postcards are valued among collectors. But most importantly, his cards really bring joy to people. It’s worth looking at a perky, cheerful little squirrel or a hare peeking out from under the tree with a gift, and a person feels a surge of New Year’s mood. I would like to give all the readers of my blog a New Year's mood. And, it seems to me that there is nothing better than eating a tangerine and looking at the paintings created by such a talented and kind person. With coming! We decided to please the subscribers of the KurskOnline home network for the New Year (KurskOnline) retro postcards from Soviet times. From the family archive (my childhood collection of postcards) New Year's cards from a wonderful artist and animator were selected - Vladimir Ivanovich Zarubin. After scanning, the postcards underwent restoration in the editor Adobe Photoshop – spots and cracks on the paper were “removed” :-) We played around with the congratulatory text a little - played with the fonts;-) The reverse side of the postcard had to be drawn “by hand” in the editor CorelDRAW. The text has changed a little ;-) but instead postage stamp placed the logo "KurskTelecom". Vladimir Ivanovich Zarubin– author of the most touching and bright New Year’s cards. There was probably not a single person in the USSR who did not receive a New Year a postcard with kind scenes, carefully drawn by hand artist Vladimir Zarubin. Zarubin Vladimir Ivanovich (07.08.1925–21.06.1996) – Soviet artist, cartoonist. New Year's cards by artist Zarubin they copied for wall newspapers, characters created by Vladimir Ivanovich, on the eve of the New Year they painted with gouache paints on store windows... The main characters of New Year's cards Vladimir Zarubin– charming bunnies, squirrels, bear cubs, hedgehogs, snowmen, rosy Santa Claus with a bag of gifts. How many smiles did Zarubin’s postcards bring back then... how many warm memories they awaken now... Soviet New Year card § Interactive New Year Flash card with which you can play with the mouse;-) Collect a phrase from individual letters: "Happy New Year!" or fill the card with snowflakes on the green page “Flash Workshop”. Postcards are available download and print on a photo printer ;-) I congratulate everyone on the upcoming holidays and thank my colleagues, together with whom during 2012 ideas for sketches of advertising layouts for the KurskOnline home network were “generated”: Olga Belyaeva, Evgenia Kovaleva, Konstantina Pankov. Happy New Year! Hurray comrades ;-) MaximMaxim Vladimir Zarubin is an inimitable sorcerer and consummate master New Year's cards! Nostalgia stifled me, but at the same time a divine warmth spread in my soul. Michael Davyd These cards always caused great joy in childhood and now too with their magical aura. NEW YEAR CARDS§ New Year's bouquet of seven German postcards from the 50s of the last century § Nostalgia: Soviet New Year's by Vladimir Zarubin (year of the dog) § Nostalgia: The magic of New Year's Eve and the Golden Moon § Nostalgia: Soviet New Year cards by Alexey Isakov § Nostalgia: Soviet New Year cards from the 60s of the last century § ON CHRISTMAS EVE. New Year's cards-covers (2013, KurskTelecom) § New Year's cards-covers (2012, KurskTelecom) § New Year cards with marketing filling;-) (2011, KurskTelecom) THE CHARMING MAGIC OF WINTER MOOD§ § Seasons: Winter § Physics around us: Photo album “Frosty patterns on the windows” § Physics and fiction: Optics § Box of quality problems in physics: Melting and crystallization § Literary living room: In the wild north it stands alone... Distribution of site materials is welcome. |
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The artist devoted all his strength to his favorite work. In 1973, he received the title of winner of a social competition at the studio and had his first heart attack. The fact is that the work of a Soviet animator was only art on one side, but on the other hand it was equated to the same production with a plan, invoices, outfits, and so on. In addition, his passion, honesty and openness often ran into traditional intrigue and cronyism. Only in the late 1970s, Zarubin was accepted into the Union of Cinematographers of the USSR, but he was often called the best animator in the country.
In parallel with animation, Vladimir Zarubin talentedly and fruitfully worked in the genre of postal miniatures - he created greeting cards, drawings on envelopes and calendars. His first postcard was released in 1962.
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Zarubin himself believed that he started creating postcards and envelopes relatively late: “ You know, I wanted to find an outlet, because the work of an animator is exhausting and nervous. So I tried my hand first in “Crocodile”, “Kid”, “Izogiz”. The first postcard was published under the editorship of Yuri Ryakhovsky. He helped me find myself in the postal schedule. And the little animals - bear cubs, hares, hedgehogs, as well as gnomes and other heroes - are mine, only mine.
They are truly recognizable and have their own unique face. It was precisely because of this originality that I had difficulties at artistic councils. Well, this is back in “those” times. They would sometimes look at a sketch and begin to analyze it from a socialist realist perspective: “Where have you seen a dog walking on two legs?”, or: “What kind of bear would shout “Aw!” in the forest?” How can you explain? Or here’s the story with a spring card in which Hedgehog presents Hedgehog with a candy rooster. He was wearing my boots, so the artistic council forced Hedgehog to take his shoes off. I remade the postcard, but I felt sorry for the Hedgehog - is it easy to be barefoot in the March snow? So I raised one of his paws so that he wouldn’t freeze...
In previous years, quite a few of my postcards and envelopes, as they say, were fluffed up for nothing at the artistic council».
Many years later, Zarubin left the studio and started working at home.
« It’s nice, of course, that people don’t ignore my work., - said Vladimir Ivanovich. - They write, ask to draw more, and the most active ones suggest plots. It helps, but only morally. It’s generally difficult for me to work on orders. I invent everything myself. But I always want to draw. Even if I’m sick, I just lie down and think. I first “roll” a postcard or envelope in my head so that then everything transfers to paper very quickly. But then I sometimes redraw the plots several times: I’ll finish, as if I’ll take a closer look - no, not quite right. I undertake to add and remove details of the drawing again. A little fairy tale in a drawing...»
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In the early 1990s, the artist began working full-time with one small publishing house. Over time, it grew, mainly thanks to Zarubin's work, but soon the publisher began to delay payment, and then stopped paying altogether, demanding new postcards. This went on for over a year. On June 21, 1996, Vladimir Ivanovich was informed by telephone that “the company had gone bankrupt.” A few hours later the artist died.
In general, we can talk about Zarubin and his work ad infinitum. For the modern generation born after 1990, his name is little familiar. But those who care... will easily remember his colorful postcards, which citizens loved to give to each other during the Soviet Union great country. The Internet, as you understand, in those distant times was only in the projects of the American military, so the paper industry of the country of the Soviets worked, among other things, to create miniature masterpieces for postal items. However, let's take it in order.
Vladimir Zarubin was born in 1925 in the village of Andriyanovka, Oryol region, into the family of a road engineer. Due to the specific nature of his father’s work, the family of the future artist constantly wandered around the country and the beginning of the war found them in the city of Lisichansk. The Germans who occupied the city drove Vladimir and other teenagers to Germany to a labor camp near the Ruhr, where he had to work until liberation by the Allied forces in 1945... After that, Zarubin joined the Army, but from then on his favorite pastime was drawing. After demobilization, he went to work at a factory in Moscow where he met his future wife. His love for drawing led Zarubin to take courses for animators, after which he devoted himself entirely to his favorite pastime. Zarubin worked in many genres visual arts, but was most remembered for creating his signature characters Soviet animation. It was he who participated in the creation of the first issues" Wait for it!", "Bremen Town Musicians"(remember the Ingenious Detective?), Mowgli and more than a hundred animated films!
Zarubin also tried his hand at publishing, having worked in Crocodile, Baby and other magazines. Work in the studio was very nervous and tense, and the artist’s health deteriorated. That’s when Vladimir Zarubin found himself in a postal miniature - it was in this that he became most famous and became recognizable among millions of compatriots. This was facilitated by his own style of depicting animals, which was appreciated at the Mark publishing center. Remember, you probably still have a postcard at home with a cheerful hare, hedgehog or bear. But now these postcards have a collector's value! If earlier some of the master’s works were not accepted at bad councils for some far-fetched reasons, then in last years life, all his “notched” sketches were embodied on paper. Even in post-Soviet times, the artist worked on the design of postcards, although his relationship with a private publishing house did not go well, which was the reason for his tragic death...
Now Vladimir Zarubin's postcards are in demand among philocartist collectors. Some of his works were produced in very small editions and collecting a complete collection of more than several hundred of his miniatures is considered great luck. Although, you yourself can easily find a couple of postcards with his animals in your old chest of drawers, because once upon a time giving postcards by mail was as natural as writing letters by e-mail now.
Here are some of the artist's works. The rest you can find on sites specifically dedicated to Zarubin’s works
One of the early works together with S. Rusakov
Bears, hares, hedgehogs - business card Zarubina
Among the artist's postcards there are quite a few rare specimens. If the circulation of many postcards was 5-20 million copies (!!!), then there are also very “small” ones - 50-100 thousand.
In Soviet times, such useful bookmarks were produced for textbooks.
Good New Year cards from Vladimir Zarubin.
Everyone remembers this artist’s postcards; at one time they sold millions of copies throughout the Soviet Union.
And they were drawn by Vladimir Ivanovich Zarubin (1925-1996), an animator at the Soyuzmultfilm film studio. He has made 103 animated films, including the first releases of “Well, Just Wait!” and “The Adventures of Vasya Kurolesov”, “The Secret of the Third Planet” and “Once Upon a Time There Was a Dog”. Of the ten parts of Mowgli, two and a half are by Zarubina. The detective in The Town Musicians of Bremen is also his.
Each postcard from Zarubin is a little fairy tale, more often a New Year’s or birthday card, patriotic themes were not close to him. Once he tried to draw a May Day picture, but it didn’t work...
Vladimir Ivanovich sincerely loved all his heroes. Once at the artistic council they were looking at this postcard of his for March 8th. Only the lollipop was not criticized by Soviet officials. The hedgehog was wearing boots (it’s snowing in March, it’s cold!), but members of the artistic council demanded to take off the boots (where have you seen a hedgehog in shoes?!). Zarubin redrew the postcard, but he felt sorry for the hedgehog and, so that his paws would not freeze, he raised one of his legs and placed the other on his toe...
Today Zarubin's postcards are valued by collectors - collecting his works is an independent topic in philocarty.
ZARUBIN Vladimir Ivanovich(1925-1996). Russian Soviet artist. Born in the Oryol region. There were three children in the family: the eldest son was drawn to technology, the middle one wrote poetry, and the youngest Volodya loved to draw since childhood. Perhaps this was facilitated by the large collection of postcards and books with reproductions of paintings that my father, a travel engineer, brought to the house. Volodya spent a long time looking at the paintings of old masters, listening to the adults’ explanations, and tried to draw something himself. One of his first drawings delighted the villagers so much that the picture began to be passed from hand to hand. The boy was only 5 years old, but probably one of his fellow villagers predicted his future as an artist.
During the days of the Great Patriotic War The older brothers went to the front, and Volodya, who was not even 17 years old, was driven to Germany. There he worked in a “labor camp” at one of the factories in the Ruhr. Cruelty, bullying, meager food, fear of execution - this is how the childhood of the future artist ended.
In 1945, Vladimir was released, but remained in the Soviet occupation zone, where he served in the army for several years. After demobilization, he got a job as an artist at one of the Moscow factories. One day he came across an advertisement for animator courses at the Soyuzmultfilm film studio. Vladimir Ivanovich decided to try and went to study. Subsequently, from his pen came the images of the heroes of about 100 cartoons, including his favorites: “Well, Just Wait,” “Mowgli,” “In the Footsteps of the Bremen Town Musicians,” “The Secret of the Third Planet” and many others.
At the same time, the artist began to try his hand at postal miniatures. In 1962, his first postcard was issued with the symbol of that time - a cheerful astronaut.
Here is from his memoirs: “Since childhood, I have really loved animals and birds. And now there is a feeder with lard on the balcony. In the morning, a woodpecker flew in... As far as I remember, my first drawing in my life is connected with animals and with... a smile: a horse is running, and “apples” are falling from under its tail. I was five years old at the time, and this drawing passed from hand to hand all over the village. It was there, in a rural house, that he first became familiar with art. Father brought a lot of books on painting, had a good (and by the standards of rural areas, simply wonderful) - five thousand copies - collection of postcards.”
In 1949, Vladimir Ivanovich began his career as an artist: he worked at the Ministry of Coal Industry, then at a factory. In 1956, he entered the Moscow Evening Secondary School, parallel to his studies, taking courses for animators at the Soyuzmultfilm film studio. Since 1957, Zarubin worked as an animator at Soyuzmultfilm, taking part in the creation of about a hundred hand-drawn animated films.
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The artist devoted all his strength to his favorite work. In 1973, he received the title of winner of a social competition at the studio and had his first heart attack. The fact is that the work of a Soviet animator was only art on one side, but on the other hand it was equated to the same production with a plan, invoices, outfits, and so on. In addition, his passion, honesty and openness often ran into traditional intrigue and cronyism. Only in the late 1970s, Zarubin was accepted into the Union of Cinematographers of the USSR, but he was often called the best animator in the country.
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Zarubin himself believed that he took up creating postcards and envelopes relatively late: “You know, I wanted to find an outlet, because the work of an animator is exhausting and nervous. So I tried my hand first in “Crocodile”, “Kid”, “Izogiz”. The first postcard was published under the editorship of Yuri Ryakhovsky. He helped me find myself in the postal schedule. And the little animals - bear cubs, hares, hedgehogs, as well as gnomes and other heroes - are mine, only mine.
They are truly recognizable and have their own unique face. It was precisely because of this originality that I had difficulties at artistic councils. Well, this is back in “those” times. They would sometimes look at a sketch and begin to analyze it from a socialist realist perspective: “Where have you seen a dog walking on two legs?”, or: “What kind of bear would shout “Aw!” in the forest?” How can you explain? Or here’s the story with a spring card in which Hedgehog presents Hedgehog with a candy rooster. He was wearing my boots, so the artistic council forced Hedgehog to take his shoes off. I remade the postcard, but I felt sorry for the Hedgehog - is it easy to be barefoot in the March snow? So I raised one of his paws so that he wouldn’t freeze...
In previous years, quite a few of my postcards and envelopes, as they say, were fluffed up for nothing at the artistic council.”
Many years later, Zarubin left the studio and started working at home.
“It’s nice, of course, that people don’t ignore my work,” said Vladimir Ivanovich. “They write, ask me to draw more, and the most active ones suggest stories.” It helps, but only morally. It’s generally difficult for me to work on orders. I invent everything myself. But I always want to draw. Even if I’m sick, I just lie down and think. I first “roll” a postcard or envelope in my head so that then everything transfers to paper very quickly. But then I sometimes redraw the plots several times: when I finish, it’s as if I’ll take a closer look - no, not quite right. I undertake to add and remove details of the drawing again. A little fairy tale in a drawing..."
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In the early 1990s, the artist began working full-time with one small publishing house. Over time, it grew, mainly thanks to Zarubin's work, but soon the publisher began to delay payment, and then stopped paying altogether, demanding new postcards. This went on for over a year. On June 21, 1996, Vladimir Ivanovich was informed by telephone that “the company had gone bankrupt.” A few hours later the artist died.
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Zarubin's postcards were very popular among his contemporaries: they were copied for wall newspapers, copied for shop windows, and bought not only for mailing, but also for their own collection. These postcards continue to be collected today, and in 2007 a whole catalog of his postal miniatures was published. The total circulation of Zarubin's postal miniatures, including envelopes and telegrams, amounted to 1,588,270,000 copies. Vladimir Ivanovich Zarubin painted them before last day own life
The kindest artist in the country was undoubtedly a very kind person. When Vladimir Ivanovich was asked what was the main thing in his work, he invariably answered: “I draw envelopes and postcards with my little animals, hoping for the most important thing: maybe this will help people become a little kinder.”
The artist has passed away, but his works continue to live in albums, in boxes, like mine, and in memories. They still have warmth and kindness, the sly look of their creator and a kind smile.
I hope that after viewing these cards you also smiled, which means that this world has become a little brighter. With coming!
Elena Starkova, especially for iledebeaute.ru
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