The word “crisis” is familiar to every Russian. Finding a job in difficult times for the Russian economy is very difficult. The number of jobs is decreasing, wages are not growing, in contrast to the demands of employers - where to go? Many people decide to start their own business. Of course, no future entrepreneur hopes to prosper without difficulties and pitfalls. But it's still worth a try.

Business in crisis: what to do?

It's not easy for business during a crisis. The number of small and medium-sized entrepreneurs has decreased and continues to decrease. Everything played a role here: the decreased purchasing power of citizens, the restriction of imports due to Western sanctions, the “collapsed” ruble, and the deterioration of credit conditions. Although the state has put forward a number of “bonuses” to support entrepreneurship—the development of self-regulation, subsidies, the creation of an outsourcing center, and support for social business—the situation still remains difficult.

The result is not encouraging. According to statistics High school economy, more than seventy percent of those who dreamed of doing business in Russia simply do not have the opportunity to put their plans into practice. The main reasons are the inability to take out a loan due to prohibitively high lending rates and bureaucracy. Moreover, while giving benefits with one hand, the government takes them away with the other.

For example, the Ministry of Finance is reducing the number of entrepreneurs entitled to preferential tax treatment. Retail outlets, rentiers, and public catering establishments are “thrown out” from this list. The head of government demanded that small businesses help replenish the budget. “Where can I help?” - the owners of small firms were indignant: “... we wouldn’t be able to stretch our legs here.”

And yet, new small businesses open in Russia every month. After all, even in a crisis, “everything is bad” does not happen; there are always new opportunities. And the harsh economic conditions are a reason not to lose discipline and carefully calculate your plans and forecasts.

Ideas for business in a crisis: rural business ideas

The number of those who have decided to start their own profitable business in rural areas is growing. The benefit of such an event also lies in the fact that a considerable part of the start-up capital is provided by the land itself: for some it is the popular “six hundred square meters”, for others it is an entire farm inherited. Tools and equipment, which can only be obtained in rural areas, also play a big role.

What business to open in the village: beekeeping

Many choose the path of a beekeeper and open. Indeed, the demand for honey - a superfood whose beneficial effects can hardly be overestimated - has always been and will always be. Private beekeepers are the main suppliers of the Russian beekeeping market at the moment. TO Chinese honey many are wary due to the presence of genetically modified components. In addition, bees produce pollen, propolis, and bee bread.

There will be considerable expenses - these are hives, bee families, equipment, personnel (at least an accountant and two beekeepers).

Honey can be sold not only at fairs - contracts can be concluded with legal entities, such as pharmacies and specialty stores. Foresters and farmers are directly interested in cooperation with apiary owners.

It won't be without risks. Usually beekeepers move from place to place, and this is natural - production is affected by both the condition of the land and weather conditions, for example, rainy or, conversely, dry summers.

Get ready for the fact that you will have to learn a lot, for example, how to use various pieces of agricultural machinery and drive a tractor.

Canning

You can do this in the city, but it is much more profitable in rural areas. If only because in the countryside there are much more resources and opportunities for the production and storage of preparations (the same cellar).

It is impossible not to consider such an issue as the production of frozen fruits, berries and vegetables. True, you will have to spend money on such units as renting a refrigerated warehouse; washing and blanching installations; blast freezing chamber; machine for cleaning vegetables and fruits; packaging unit. At the same time, the price for each installation fluctuates around half a million rubles. There will also be expenses for personnel.

Climate, weather vagaries, and soil conditions also play a huge role.

Farming

It is also called a family business. Indeed, usually all family members are involved in the work of the farm.

For those who decide to become a farmer, there are many options - these are both, and and. Family members who decide to start farming sign an agreement among themselves and also register the farm, as provided for by the legislation of the Russian Federation.

If you are counting on , then you can’t count on a loan as a farmer - those included in the agro-industrial complex development program are entitled to it, plus guarantors will be required.

But you can register as unemployed and apply for self-employment in the agricultural sector. Help from the state will be, although small, for farm, but still noticeable - about 60,000 rubles.

Small business ideas during a crisis in a metropolis

Those who do not want to leave the metropolis and move to nature will find something to do in the city. The main thing is to focus on the general consumer.

Your own Autoreality

Any crisis means, first of all, a decrease in sales. Car dealers suffer greatly from this, as the cost of cars rises and the currency depreciates. Naturally, the most problems arise with the sale of new cars. As a result, more and more car owners prefer to use old cars for a longer period and try to purchase used vehicles.

Taking these features into account, the percentage of sales of spare parts and consumables increases. In other words, during a crisis the auto parts market always begins to become more active, but car sales drop significantly.

The Autoreality franchise is an excellent option for those who want to make money. It is enough to connect to a ready-made and existing business for the sale of spare parts and consumables for foreign cars.

• minimal initial investment;
• good profit;
• high demand for products;
• favorable markups for buyers and sellers;
• clear and simple business niche;
• the ability to open a point without your own warehouse;
• assistance from specialists with store launch and advertising;
• constant support.

This is a truly relevant and in-demand type of business that is sure to work. In addition, if you provide high-quality and original products at an affordable price, then some of the customers from your competitors will definitely switch to you.

In addition, you can personally select the brand that is best suited for your region by booking it for yourself. This means that your fellow countrymen who have joined the Autoreality franchise will not compete with you. And, of course, do not forget about the quick return on investment.

Briefly about the most popular ideas

There are a great many offers in the field of franchising today. Everyone, even a novice businessman, can find something to their liking.

It is one of the most effective methods of earning money. After all, children's knitted dolls are very popular all over the world. Today it is things that are in fashion self made. The franchise cost is only 59,000 rubles.

The paper dolls have a detailed design, they are completely unique, so it is impossible to find a similar doll on the market. Moreover, Paper Knitters are completely harmless, as they are made from environmentally friendly, hypoallergenic materials. The main advantages of these fashionable and sought-after dolls are high quality, originality and hand knitting.

As for an independent business, you can open a small one, which can be sold through a network of vending machines.

Implementation through in general can do a good job. It could be familiar chocolate, soda, chips - many organizations, business centers, universities, even schools would be happy to host such units. Also - not in child care institutions, of course - you can sell tobacco products.

In addition, you can open an auto repair shop. During a crisis, people are much less likely to buy new cars, but pay increased attention to old ones. There is no doubt that there will always be enough clients.

A profitable type of business will be the opening - one that can be affordable by a student, a housewife, and retirees. Economy hairdressers are a place where people with a tight wallet regularly come.

As an option, you can open a laundry or - these services will be needed by both individuals and organizations in any economic situation.

New business ideas related to products during a crisis

Is it possible to open a grocery business during a crisis and not go broke? Of course it is possible, because a person cannot live without food. It is only important to follow some tricks.

Business: food production

Is it worth investing energy into producing products? It’s very worthwhile - after all, import substitution is now among the guidelines of our economy.

Ask what people buy every day and you will hear the answer - pasta! Indeed, most often it is nutritious, inexpensive and tasty dish appears at meals as either a side dish or an independent dish. And during the crisis, the demand for it increased several times.

Before we begin, let's decide on the segment. It is better to opt for the “middle class” category. Buyers in this class are not attached to one brand or another - the price-quality combination is more important to them. Pasta can be sold to shops and supermarkets; student canteens, cafes, companies delivering food to home, wholesalers.

A pasta workshop will require a large room - about 200 square meters and, in fact, the equipment. Moreover, it is better to immediately buy a production line that produces one hundred and fifty kilograms of products in 60 minutes. Personnel will also be required. The pasta business is also good because of its high and short-term payback and acceptable start-up capital - about 300,000 rubles.

In addition, food production business idea will be profitable. Especially now, when many types of imported products are “under sanctions.” Despite the apparent simplicity and small staff (7 people), investments will be required even more than in pasta - approximately 7,000,000 rubles. And here you should start by renting premises (with the prospect of subsequent purchase) for your production - approximately 300 square meters, then purchasing equipment. At the same time, it is necessary to carefully study this market segment in the Russian Federation; in addition, strict compliance with technology is required.

These were examples of what could be produced.

What about trade?

What should be sold is not delicacies, but everyday products, essential products. Small stores selling them always have a better chance, because they have everything they need on sale. At the same time, there is no need to completely exclude expensive goods from the assortment - in any situation there will be people in the country who have money, but do you want them to continue visiting your store?

There is no need to neglect discounts and promotions, such as “two for the price of one”. This is exactly what you don’t need to save on. Many owners of large stores skimp on advertising during a crisis, which you should not do. The more visible you are, the more potential clients will know about you. Feel free to say that buying from you is more profitable. This way more people will know about you, the quality of your products, and the discounts your store offers.

What business to start during a crisis?

Whatever business you open, it is important to remember one thing - in Russia, even without a crisis, business is fraught with risks. How to minimize them? You need to constantly improve your level of development, attend seminars and courses for aspiring entrepreneurs, read developmental literature, for example, about Maslow’s pyramid of needs - after all, you will need a lot of knowledge that you do not yet have. And any business needs partners - if you don’t have them yet, try to find them.

During a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. We will try to figure out what is profitable to sell during the 2018 crisis in this article.

Food

When a person lacks financial resources, he buys only what he cannot do without. First of all, these are food products. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can wear old things, but you can’t live without food. Therefore, if you are wondering what is profitable to sell during the 2018 crisis, try selling products.

A person cannot live a single day without food, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular during a crisis. Therefore, if you decide to sell food, offer customers inexpensive cereals, social varieties of bread or vegetables. The demand for such products begins to grow during a crisis, so you will make a good profit.

Construction Materials

Following a sharp rise in the dollar, sales of building materials increased by 20–25% in 2015. According to experts, in 2018 the demand for them will begin to gradually decline, but despite this, such products will be very popular.

The real crisis in the construction industry will come at the end of 2018, when construction of the projects that have begun will be completed. Since there is a downturn in the real estate market during the crisis, construction is temporarily suspended, so the demand for building materials will begin to decline significantly at the end of 2018. Therefore, owners of building materials stores will have to think about what they can sell during a crisis in order to survive difficult times.

Chinese products

Many people know that in China consumer goods are much cheaper than in our country. This is due to low production costs.

Chinese manufacturers offer any products at low prices:

• Clothes and shoes;
• Kids toys;
• Electronics;
• Production equipment and more.

Now let’s figure out how to sell goods from China during a crisis. The simplest and most affordable option is dropshipping. To start such a business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are a product for which people pay their last money. Don’t know what’s best to sell during the 2018 crisis? Open your own pharmacy. Modern people try not to save on their health, so sales of medicines in difficult economic conditions do not decrease, and in some cases even begin to increase.

In this matter, one very important thing to consider is important point. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap domestically produced analogues. During a crisis, people save money, so they give preference to inexpensive, high-quality medicines made in our country.

Cloth

Anything, even the best quality, will sooner or later wear out, so you have to buy new clothes and shoes. If you can't decide what products to sell during a crisis, open an inexpensive clothing store. Unlike groceries, clothing sales may decline during a crisis as many people repair and rewear old items. But despite this, such products are always in demand.

The best-selling items during a crisis are used or cheap items. Wholesale or retail second hand. Such a business begins to flourish precisely in difficult economic conditions.

Hygiene items

Personal hygiene items occupy an important place among essential goods. Their sales level may drop slightly during the crisis, but this only applies to expensive imported products. Just like medicines, consumers replace it with inexpensive domestic analogues.

Among personal care products, the best-selling products during the crisis are:

• Toothpaste and brushes;
• Soap;
• Shampoos;
• Washing powders;
• Detergents and cleaning products;
• Inexpensive perfumes and deodorants.

Companies that sell hygiene products during the crisis are refocusing on domestic manufacturers producing inexpensive, high-quality products.

Auto parts

During a crisis, people refuse to buy new cars, so the trade in spare parts in difficult economic conditions rises to the highest level. high level. To expand the range, you can trade various technical fluids, oils and other consumables.

An auto parts store is a great option for those looking for... In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car washes. At the same time, the most investment-intensive ideas should be excluded.

It should be noted that trading in auto parts is a profitable and reliable investment. Nowadays, cars have become a part of people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, which is quite a high figure for retail trade.

Ritual goods

People are born, die and get married, no matter what the state of the world economy is. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision of funeral services. This is the easiest way. Before you start work, you should decide on the direction of your activity. This could be a small funeral home or a wedding salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer high quality and excellent service to your customers, your business will prosper.

Childen's goods

The demand for quality children's products is constantly growing, as modern parents want to give their children the best. Some mothers and fathers, who are constantly busy at work, try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is what raises the level of sales in children's goods stores. If you are thinking about what is best to sell during a crisis, pay attention to children's toys and essential goods - diapers, bottles, diapers, wipes, etc.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as gifts, so they are in no hurry to go to the store for new things. It is not worth excluding children's clothing completely from the assortment, but its share should be no more than 10-15% of the total volume of products presented in children's store. If you can determine what is profitable to sell during a crisis, your business will prosper.

Alcohol

Alcohol products are very popular at any time. During a crisis, the demand for alcohol begins to grow, as many people try to relieve stress and relax a little with the help of alcoholic drinks. Despite the fact that the state introduces various restrictions to protect citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.

Trading alcoholic beverages is considered a very profitable and profitable business, but before you start such a business, you need to register permits and officially register your business. If you manage to organize your business correctly, it will generate decent income even during a crisis.

Video on the topic

Used items

Many entrepreneurs ask the question: how to sell expensive goods during a crisis, if people even start saving on food? Definitely too high prices scare consumers away, so in times of crisis they begin to pay more attention to second-hand items.

We have already mentioned second-hand stores above. You can also sell used video and photographic equipment, used phones and construction tools.

Training courses

During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge are goods that are always in great demand. True professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.

How to make money in a crisis without waiting for better times? This issue has to be resolved by each new generation - crises “please” with enviable regularity. Offer people something they can’t do without, and they will find ways to pay for your work.

Our generation was lucky - it did not know the hardships of war, famine, or the repression of dictatorial regimes. But life is structured in such a way that, apparently, no one can overcome the difficulties in it. The most severe economic crisis since the collapse of the USSR, the economic crises of 1998 and in just a couple of decades, confronted the young Russian business new tasks for which there could be no experience in solving them.

Each crisis has its own causes, but the symptoms of all of them are similar. If governments try to cope with the causes of the crisis, then its symptoms (or consequences) become the problems of ordinary citizens who have no choice: they must survive and overcome difficulties with dignity. Every enterprising person understands that in a crisis you can rely, first of all, on your own strength.

Opening your own business during a crisis seems strange, to say the least, since it is at this time that a lot of companies go bankrupt and people are left without work. In conditions of a sharp decline in the purchasing power of the population, opening a new business looks adventurous also because, as a rule, there is no one to support the new entrepreneur. Investors, creditors or potential partners do not trust the aspiring businessman and refuse to support him. In general, mistrust becomes the basis of any economic crisis (see “”).

But no matter how difficult it is, a person cannot remain idle. Many are forced to open a new business because they have lost their savings and people are deprived of their livelihood. Are there types of businesses that you can bet on during a crisis?

Since businessmen are extremely limited in funds, the proposed business should be low-cost, and it is better to do without initial capital.

What to do in a crisis?

We will offer several options for small businesses to open during a crisis. Of course, they cannot be considered as universal means that are sure to be effective. Each proposal should be carefully considered in relation to your specific circumstances.

1.​ Food production

Not surprising, since people always need to eat. During a crisis, the food market is radically reshaped: trade in delicacies and expensive imported products is sharply reduced or completely stopped; production is restructured to inexpensive products nutrition.

But there is a main group of products that are needed in any conditions. For example, bread and pastries should always be fresh, and for the holidays the buyer should be able to buy cakes, pastries, etc.

Constant demand (and in hard times– especially) uses chocolate. Do you remember the numerous stalls of the early nineties that were filled with suspiciously made chocolate, lollipop candies, nuts in packs, chewing gum, etc.? All this sold well. Psychologists say that in difficult times people especially need sweets; everyone subconsciously tries to “sweeten” reality.

The most important thing for a businessman is to correctly identify an unoccupied niche and set the correct price for a popular product. The price should be such that everyone can buy the product. You need to determine what exactly you are going to cook in your own kitchen, where it will be sold, register and get to work.

2.​ Financial consulting

In times of crisis, many businessmen experience financial difficulties: investments are risky, payments are delayed, obligations are not fulfilled. Proper money management becomes very important.

If you have professional knowledge in this area, you can successfully advise clients. Consultations with private individuals on how to preserve their savings against inflation are in particular demand. Investors are interested in promising areas in a falling market. The business is interesting because the owner does not incur any costs, selling only his own knowledge and experience.

3. Car repair

Cars sell poorly during a crisis, but old ones continue to break down. You always have to spend money on a car - a person gets used to the car and cannot imagine life without it. Car repair is a stable business in a crisis. By doing this, you can additionally keep an eye on possible profitable acquisitions of a car shop or an interesting franchise.

4.​ Housing design, landscape design, home staging

The crisis is hitting the real estate market the hardest. Sales volumes are falling so much that realtors are often on the verge of despair. To find a buyer, they are ready to make reasonable investments to give the apartment or house an attractive appearance. To carry out such pre-sale work, they usually hire specialists in home staging - preparing housing for sale. The work can be very different: interior design, furniture arrangement, landscape design and so on.

Of course, a person cannot master such work without special training. But, if you have knowledge and experience in this area, then such a business may turn out to be very promising during a crisis.

5.​ Eco-business

IN last years environmental orientation is a very fashionable trend. Release of products that promote protection environment, in a crisis can also be promising. You can try yourself, for example, in growing organic vegetables or consulting on waste optimization and disposal. It all depends on what knowledge you have, your desire and the availability of free land.

6.​ Virtual assistance

During a crisis, many companies, reducing their own costs, outsource many tasks. In this way, you can save money by reducing the rental of office space and reducing the staff who were previously involved in this work.

Fulfill different kinds work can be done as a remote user and using email or online. Such workers are needed by large and small companies, as well as private entrepreneurs. Outsourcing is a rare type of business organization that expands during a crisis due to low costs.

7. Caring for the elderly

Care industry elderly people developed throughout the civilized world. The crisis does not stop people from aging, so care for the elderly will remain relevant even in difficult times. Many retirees love traveling. Here's another great business topic - travel for seniors. To choose an activity that suits you, open thematic websites and familiarize yourself with the work of social services to help the elderly. If you are inclined to such work, you will probably find something that interests you.

8. Online video production

Cinema and television, which were familiar only yesterday, have today been replaced by the Internet for many. During a crisis, people go to clubs, cafes and cinemas less. For an entrepreneur who loves and knows how to make interesting videos, you can offer a business selling your own film materials on specialized websites.

9. Selling cosmetics

Cosmetics for women are a cure for depression at all times. Analyze the cosmetics market in your city. You can create an online store and successfully sell perfume, lipstick, eye shadow, mascara, creams, etc. High-quality products and the absence of additional costs will ensure attractive prices and good results, since similar cosmetics in stores will be at least a third more expensive.

10.​ Trading assistant

During a crisis, many people are ready to offer unnecessary things for sale in order to earn at least a little money. eBay and Craigslist, for example, offer auctions for unwanted items. Few ordinary people will thoroughly understand what kind of auctions they are, how they work and how you can trade through them. These portals have options for selling on behalf of a third party, allowing you to earn a certain percentage of the sale. This is what a sales assistant does. Despite the apparent frivolity, this profession is in great demand during a crisis.

11.​ Sale sites

In times of crisis, people especially need goods sold at discounts. Particularly popular are sites that post information about retail businesses selling goods at discounts and all kinds of sales. Such sites make money from advertising.

12.​ Own blog

Running a personal blog or website can be profitable business. The main requirement is that published materials must be interesting and attract big number visitors. Well-visited blogs place advertising on which the blogger makes money (see “” and “”).

Evgeniy Malyar

# Business ideas

Earnings during an economic crisis

The Briton successfully sold the property he owned by playing it in a lottery with tickets costing only 50 pounds. Almost 14 thousand people became participants, and a bill of sale was honestly issued to the winner.

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• How to make money during a recession
• What to do in a crisis
• How to make money from the economic crisis

Few people have not heard about the crisis that has been shaking the world economy for several years now, although not everyone understands what it is and where this unpleasant phenomenon came from. Despite all the complexity of its origins and causes, there is no doubt about its existence. Both businessmen and ordinary people During this period it becomes much more difficult to make money. During the crisis in Russia, as in other countries, trade turnover decreased, national production volumes fell and the standard of living of the population decreased.

Definition. An economic crisis is a phenomenon expressed in a large-scale deterioration of the existing business conditions.

In other words, earning income in the usual ways becomes problematic. The main manifestation of the destructive factors of the crisis is considered a sharp decline sales volumes of the generalized product. A contradiction arises that seems insoluble:

• Consumers buy fewer goods and services;
• Manufacturers are reducing supply volumes and cutting their costs, including wages;
• The consumer market is shrinking even further.

For all their apparent destructiveness, these periods are characterized by cyclicality and end sooner or later. Moreover, even in the most difficult times there are always people who not only survive them successfully, but also increase their wealth. The article will give practical advice about how to make money from the crisis.

How to make money during a recession

The mistake of many entrepreneurs is to treat the crisis solely as a problem. A defensive posture prevents us from recognizing the many opportunities offered by this massive phenomenon. A business that offers:

• A product characterized by low elasticity of demand, that is, one for which the consumer is forced to pay regardless of price increases;
• Goods produced in a country with the predominant use of domestic raw materials. In this case, the cost in currency terms is significantly reduced, which creates competitive advantages in international markets;
• Products and services at affordable prices. In a crisis, a significant part of buyers reorient their needs to economical products, and manufacturers who are able to offer them at acceptable quality find themselves in an advantageous position;
• New forms of cooperation. During a crisis, the demand for services and goods offered under special terms of provision and payment increases. Preferential consumer loans, outsourcing, external consulting and other ways to reduce current costs, especially by enterprises, are becoming in demand. For example, instead of spending monthly on the salary of his own lawyer, a manager can decide to attract a third-party specialist as needed. Firms offering such forms of cooperation turn out to be viable.

The main condition for the success of commercial activity during a crisis is the ability to provide a high-quality (preferably unique) product at an affordable price.

What to do in a crisis

Naturally, people are not interested in theoretical calculations (although they cannot be avoided), but rather practical recommendations on what to do to make money even in a crisis.

There are actually more options than might seem at first glance. There are so many of them that it is difficult to even list them in one article. Owners of large businesses have the greatest opportunity to take advantage of the difficult conditions that have arisen as a result of the changed macroeconomic environment, but their representatives on the boards do not need rich experience and powerful financial resources. The recommendations are addressed to medium and small entrepreneurs, as well as people who worked as employees before the crisis and lost their usual place of employment.

Some activities that provide income during a crisis:

Sale from warehouse. The peculiarity of the business is that the product can be sold at a price lower than the usual retail price. You can achieve this result by purchasing a wholesale batch and saving as much as possible on trading costs. As a rule, renting space on the urban periphery or outside a populated area is cheaper, and buyers have an incentive to come in their own cars and stock up on everything they need for future use, paying less than for the same goods in the nearest supermarket. Transport costs dictate more a large sum average check.

Internet trading. There is more than enough material on this topic on the Internet. Partial combination with the above warehouse system is possible if the buyer is ready to come for his purchase himself. The variety of assortment is unlimited.

Website creation and promotion. The Internet is suitable for earning the most different ways, including by creating new information resources, specializing in different areas. The main thing to remember is that traffic brings money. It is difficult to achieve high attendance, but this task is relevant both during a crisis and without it.

Construction works. This is also an eternal business, but its peculiarity in this aspect should be anti-crisis prices. With such shortcomings new company, as little fame and limited opportunities, you can always use an important trump card - the client’s ability to save on construction, decoration and renovation of premises.

Equipment repair. If in normal prosperous times the consumer, in the event of equipment breakdown, is often inclined to purchase a new item, then in a crisis, repair is sometimes preferable. If you have certain skills, repair different equipment possible with considerable benefit.

Car service. Cars are always damaged and require maintenance, and the desire to save money on oil changes or repairs intensifies during a crisis, when the services of licensed workshops and centers strive to make a hole in the family budget. For starters, your own garage can be your place of work. If we add tire fitting, coating with “liquid rubber” or other possible “tricks” that are technologically available in our time to the usual paid operations, then there are reasons to hope for a stable income.

Trucking. Having your own car, as you know, is not a luxury, but it’s probably not worth limiting its functions only to moving yourself during a crisis. A car can become a means of earning money, and if it is a minibus, then the possibility of its commercial use expands significantly.

Manicure. Exists a large number of beauty salons that provide this service, however, a competitive advantage may be the willingness of the performer to come to the client. This clever move solves two economic problems at once: firstly, there is no need to rent and maintain a room, and secondly, the flexibility of prices sometimes works wonders. Carrying tools with you is not at all difficult, and with skillful advertising there will be no end to those interested.

A haircut. Getting ready for the hairdresser is a long process. A master who comes to your home will always be in demand for the reasons listed above (as applied to manicure). By the way, we should not forget about our smaller brothers. Dog grooming is a useful skill that makes perfect sense to master in times of crisis.

Organization of holidays. This specific market has also always been fiercely competitive, so many people think it is impossible to break into the entertainment business. Nevertheless, there are reserves for promoting the service, and again they mainly relate to the price side of the matter. You can always create a good mood for your guests at a lower cost.

During a crisis, the pretentiousness of events in most cases ceases to be a criterion for a well-spent holiday. Nothing terrible will happen if, instead of a “promoted” group, the musical accompaniment is performed by a lesser-known but well-playing group, and the evening goes without lasers and fireworks, which will not surprise anyone anyway. You can attract clients with quality and delicious menu, a pleasant unobtrusive presenter and comfortable conditions communication. And all this at lower costs.

There are countless options for business activity during a crisis. The main unifying principle is the ability of the entrepreneur to provide the consumer with the opportunity to solve an “expensive” problem in a low-budget way.

How to make money from the economic crisis

Historically, Russians and citizens of other post-Soviet countries are less accustomed to crises than residents of states in which capitalist relations have been established for a long time. Most examples of successful use of the opportunities provided by the “great turning points” came to us from America and Europe. One can recall the financiers who successfully predicted collapses in stock quotes and “made” billions from their prophecies (Paulson, Simons, Falcone, Griffin and others).

Noteworthy is the experience of inventing Spam minced sausage from meat products that were considered almost waste until 1937, resulting in the most popular canned food (Hormel Foods). There are also more modern examples of successful allocation of resources in conditions of their extreme limitation, which led to good results during the last crisis in different countries. Here are some of them:

1. Rent out free pages of school textbooks for advertising in the city of San Diego (California, USA) in order to support the material support of the educational process.
2. The Ukrainian city of Lviv is famous for the originality of its cafe design. In one of them, “Anticrisis Knipe,” all the waiters portray bankrupt businessmen, offering, in addition to coffee and snacks, to buy various inexpensive products in order to survive financial troubles. Visitors liked the idea.
3. A new service, Promo-Dog, has been invented in the Russian city of Novosibirsk. Dogs with colorful signs promoting various products serve as carriers of advertising information. Animal owners receive payment for the “exploitation” of their pets, which they can only walk.
4. An action that seemed wasteful at first glance led to an increase in sales of Renault cars. A weekend test drive plus a full tank of gas makes such a deep impression on potential buyers that it usually results in the sale of the car.
5. Another auto giant, the Korean Hyundai, in 2008 initiated a program under which the buyer of a car received the right to return it if he lost his job (not due to his own fault). Management came to the conclusion that the fear of insolvency was a serious obstacle preventing the purchase of a car. The action gave positive effect– sales have increased significantly.
6. Russian realtors take note! Briton Dave Mackey very successfully sold the property he owned (for £765 thousand) by playing it in a lottery with tickets costing only fifty pounds. Almost 14 thousand people willing to take risks took part, and a bill of sale was honestly issued to the winner.
7. In the United States, the mortgage crisis resulted in a rapid drop in housing prices. The way out of the situation for many families was to rent out cheap houses for a short time, which helped preserve their property.