♦ Starting investment: 1,300,000 rubles
♦ Payback period according to the business plan: 24 months
♦ Profitability level: 45%

Every day more and more private organizations are starting to work that require printing services in one form or another (advertising newspapers and flyers, menus, business cards).

As a rule, they require a small print run. Therefore, entrepreneurs are purposefully looking for small companies that are willing to work with small-volume orders for reasonable money.

Detailed typography business plan– this is the first thing necessary to organize this profitable business.

An ideal option for beginners in this field would be to open a mini-printing house.

This option has several advantages:

• payback is many times faster;
• a smaller start-up investment than is necessary to open a large printing services enterprise;
• there is wide potential for expansion.

Printing house business plan: planning

Summary for a typography project

This business plan is a project for the creation and development of printing house N in Moscow.

The organization will be located in the premises at the address: Moscow, X street, 1.

The building is located a short distance from the central area, which makes it accessible to residents of any part of the city. At the same time, the rental cost is significantly lower than for similar areas in the center.

The goals of implementing the business plan are:

1. Realization of clients' needs to receive printing services at an affordable price, but at the same time of high quality.
2. Receiving a profit.
3. Creation of additional jobs.

It is worth returning to the goals indicated in the printing house business plan from time to time to check: are you moving in the right direction?

Printing services

Basically, the provision of printing services to clients forms three categories:

1. Newspaper printing and advertising production.
2. Production of magazines and books.
3. Production of packaging products, labels, stickers for goods.

This type of service, such as printing leaflets and calendars (which is usually classified as advertising products), is performed in almost all printing houses.

After all, the level of demand for these services is the highest and the population needs to get results in the shortest possible time.

From this need for urgency, mini printers can make extra money. For example, add a 10% markup to the cost of services that must be completed “by morning.”

Printing room

There are few requirements for the premises of a mini-printing house, but they are also indicated in the business plan.

Some entrepreneurs manage to simply allocate about 20 sq.m. in an already operating company.

If you are opening a printing house from scratch, you will need to find an office with an area of ​​30-40 sq.m. for rent. (excluding warehouse). It is brought into compliance with the requirements fire safety and SES to obtain permission to operate.

Printing shop marketing plan

Interesting fact:
The heaviest printed book is considered to be a geographical atlas, which is stored in British Museum in London. Its weight is 320 kilograms.

The market for the provision of printing services, as well as related projects, suffered along with everyone else from the crisis of 2008-09. But by 2010, most enterprises had reached the pre-crisis level of turnover.

Subsequently, this direction showed only an increase in indicators.

However last years some printing house owners concluded that revenue had fallen by 10-15%. This affected, first of all, those projects that provided narrowly focused services.

It is important for current clients to immediately receive results when placing an order. Therefore, enterprises that have sufficient potential to work at such a pace only received an increase in order volumes. While narrowly focused firms lost ground.

In addition, the market is significantly constrained by the spread of digital technologies. This has reduced the cost of some services.

Based on these business plan data, we conclude: in order to develop and stay at the top, printing houses should increase the speed of the enterprise and the volume of orders fulfilled. Then the reduction in the average price tag will not affect the amount of total revenue.

Target audience of the printing house

The target audience of the printing house N of the current business plan is individuals and legal entities who need printing and copying services (printing leaflets, prospectuses, special forms, copying various materials of different formats).

You can also connect representatives of schools and universities who are in need of printing services to the printing house’s target audience. teaching materials and educational products.

The predicted ratio of categories in the current business plan is as follows: legal entities make up about 55% of the audience, 35% are represented by individuals, and only 10% are schools and universities.

Advertising campaign for printing house

• Advertising in periodicals.
  The cost of this service is affordable, but significantly affects the increase in the company’s recognition and stimulates potential customers to apply by listing competitive advantages.
• Printing house advertising in subway cars.
  Allows you to reach the maximum audience of potential clients.
• It is important to note that a notary office is located in the neighboring building.
  Its visitors are potential clients of the printing house N.
  To attract them, a noticeable sign above the entrance to the building and also a banner on the wall with a list of services will be used.

Competitive advantages of the printing house

The printing services market is predominantly occupied by large-scale organizations that accept orders only for large print runs or small firms that provide a narrow range of services.

The competitive advantages of printing house N, indicated in the business plan, are:

• wide range of services;
• execution of orders in a short time;
• affordable prices;
• Possibility of ordering small print runs from a printing house.

Printing staff

Thus, the monthly cost of paying the printing house staff will be 145,000 rubles.

This data will be included in the table of costs for maintaining and developing the project in the financial section printing house business plan.

The duties of the employees are as follows:

1. Printer - engaged in the production of all paper products. Prepares the machine for printing and post-printing checks of the result. Maintains equipment and monitors its serviceability. Responsible for identifying defects and delivering orders on time.
2. Printer's assistant - provides the necessary assistance and assists the printer.
3. Cutter – provides services for cutting editions, installing metal and plastic springs into binding, as well as piccolo rings.
4. Pre-press specialist – checks the layout for compliance with technical requirements.
5. Order collection manager - controls the receipt of orders in the printing house, advises existing clients and looks for new ones, accepts payment for services and draws up contracts, monitors the timely delivery of products to customers.

Printing house business plan: project implementation

Printing house schedule

It is important to outline a plan for bringing a printing house project to life in stages in order to fully control this process. Thanks to this section of the business plan, you can track whether everything is going according to plan, and how much you are investing in the designated time frame.

1. Registration of an enterprise, drawing up a business plan, issuing business permits, ordering printing.
2. Searching for premises suitable for the printing house according to the parameters and concluding a rental agreement.
3. Repairs in rented areas.
   To perform these services, it is worth inviting a team of specialists.
   In the process, it is also important to bring the premises into compliance with the standards of such authorities as the fire safety service and the SES.

1. Purchase of equipment, its installation and connection.
   Since the printing house uses complex and expensive equipment, it is better not to risk installing it yourself.
   Of course, if you are not an expert in this matter and are not able to perform the work better than any invited master.
   In addition, it is worth considering that when installed by private individuals, and not by company representatives, the warranty often ceases to be valid or its validity period is reduced.
2. Advertising campaign.
   It starts about a month before the opening of the printing house, but continues to be active throughout its existence.
   At the moment you reach financial break-even, you can stop investing the same large sums in this direction.
3. Hiring employees, their registration according to labor code, instruction and advanced training courses if necessary.

1. Launch of the printing house.

Calculation of costs for opening a printing house

To open printing house N in Moscow, capital investments in the amount of 1,300,000 rubles are required.

The entire amount will be covered from the personal funds of the business initiator.

The amount of start-up costs for the implementation of the project in the business plan included the amount required for ongoing financing until the break-even point was reached.

Printing house business plan: financial section

Expenses for maintaining and developing the printing house

Thus, to maintain and develop the project, monthly investments in the amount of 525,000 rubles are required.

Payback of the printing house

To estimate the revenue volume of a printing house, the business plan analyzes:

• demand for services from similar enterprises;
• average cost of providing the most popular services in printing house N;
• market indicators and growth forecasts.

There is also a 10% surcharge for urgent implementation services, which is indicated in the business plan.

Based on these data, the expected payback period for the printing house project N will be 24 months.

Download a ready-made business plan for the printing house with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Potential risks of a printing business

In order not to burn out, an entrepreneur must evaluate in advance possible risks activities and provide in the business plan an option for action in case of their occurrence.

This list may include the following indicators:

1. High level of competition on a territorial basis.
2. There is a shortage of qualified craftsmen who specialize in the repair and maintenance of printing equipment.
3. The payback period or reaching the break-even level increases.
4. Large dependence of the volume of orders on the timing of their completion in mini-printing houses.

how to open a printing house during a crisis, and is it worth doing it at all:

Nowadays, no business can fully function without printing services.

Although rumors suggest that the field of printing press organization is on its last legs and will be replaced by alternative options, development prospects still remain.

A mini-printing house is enough for the project initiator to get into this groove. Then the activity will pay off and will bring a considerable stable income.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

Currently, the development of technology for printing houses has moved to a new qualitative level. A modern multifunctional printing house can be located in a small office and solve the entire range of tasks set by customers. The speed of order fulfillment, its quality, the speed of restructuring and adjustment of equipment for small order volumes - all this business card modern small printing business.

As we know, “advertising is the engine of trade”, the intensive development of small businesses in Russia is forming a team of customers for small printing houses. In this article, the authors tried to describe the necessary units for creating a mini-printing house, as well as specialized complexes needed for further development enterprises.

At the first stage, it is necessary to decide on the production premises and begin equipping it with equipment.

The mini-printing house format involves the use of the following technical devices:

1. To reduce the time of printing A4 sheets, you need to have an A3 risograph. Two A4 sheets are placed on the area of ​​an A3 sheet. The optimal printing speed of a risograph is in the range from 60 to 130 pages per minute.
2. To obtain high-quality copies of A3 and A4 formats, you will need a copier with a printing speed of about 15 A3 sheets per minute. Replacement equipment for it: toner for printing 3,000 A3 pages and a photo drum with a resource of 100,000 copies.
3. To print text or an image specified in digital format, you will need a color laser printer with a print speed of about 8 sheets per minute and a photo drum capacity of 7,500 sheets.
4. To convert images into digital format, you will need a scanner with a scanning window size of 216x279 mm, and capable of transferring the image to a printer for printing without additional devices.

If you have a limited budget, all this equipment can be purchased on the secondary market in good condition.

Equipment manufacturers recommend original consumables for their devices. For a risograph you will need a master film, for a printer and copier - a replaceable photo drum. To complete orders, you should stock up on paper in A4 and A3 formats.

Installations for printing in a printing house

Promotion of goods and services of commercial companies requires large quantity a variety of printed materials. Full-fledged printing plants provide a full range of services for commercial printed products.

List of required printing machines

• The most optimal ratio of price to product quality is ensured by a printing plant that uses offset printing technology. This technology allows you to print small and not very large runs, ensuring good quality. The operating principle of the equipment is based on transferring an image from an offset roller to a printing roller. The cost of equipment is affordable for small businesses.
• The hydraulic paper cutting unit provides high-quality cutting of paper of various formats with minimal costs. This cutter will allow you to efficiently cut 30,000 copies.
• In printing, there is a special folding machine for laying out and forming a multi-page brochure. There is a large amount of equipment for performing the folding operation, each with its own unique specifics. At the stage of establishing a printing house, there will be enough machine to create multi-page brochures.

The printing installations provided in this list cost around 2 million rubles. The operation of this equipment can provide printed materials to a city district or a large regional center.

Print types

Advertising printed materials, made in the style of the company, personify the reliability and presentability of the organization. The quality of printing, paper, professional design is the key to the success of the ongoing advertising campaign. There are several types of printing, each type has its own advantages and disadvantages. The correct choice of printing type will determine the cost of circulation and its quality.

Screen printing

Using this method, you can apply an image not only to paper, but also to the surface of metal, fabric, glass or ceramics. The second name for this printing method is silk-screen printing. Using silk-screen printing, you can obtain three-dimensional, relief images. Offset printing is inferior to screen printing in the saturation of color shades. Silk-screen printing technology makes it possible to use more coloring materials. When creating relief images, a special powder is used, which, when melted, will produce colorful reliefs on the surface.

Embossing

This printing method is beneficial when producing very large print runs. It allows you to print large quantities at a good speed and maintain high quality. For printing, a cliche is created from metal or plastic; when printing, a beautiful relief image is formed, and the surface of paper or leather can be metalized with foil. The image acquires a unique design and a rich, solid look.

Digital printing

The advantages of such printing are the speed of equipment restructuring, prompt changes to the layout of the printed image, the speed and simplicity of the process. This method is indispensable when producing small and short runs.

Disadvantages of this method: the inability to obtain unique colors and shades, it is difficult to apply an image to textured paper, gaps are formed, and the average quality of printed images.

Intaglio printing

This is one of the types of embossing printing. Screen intaglio printing is created by rolling or imprinting a matrix along work surface. Engraving of the printing cylinder can be carried out different ways: mechanical, chemical etching or laser. The material is selected from a place on the cylinder where the image should not be present. Excess paint that gets into the groove is removed using a squeegee. One type of this seal is used to make money. The most expensive part of this type of printing is the matrix on which the image is engraved. It is made of durable material and is enough for a very large number of images.

Typically, this type of printing is used to apply an image to packaging and is cost-effective when producing very large runs.

Flexography

To apply an image to flexible media or a grooved surface: plastic bags, cardboard with a corrugated structure was developed as a subtype of rotary printing - flexography. The imprint matrix is ​​made of elastic materials and allows you to apply high-quality images to various materials and complex surfaces. Mostly, quick-drying paints are used to apply images. Manufacturing a printing plate is cheaper than gravure printing, and accordingly, this method pays for itself with significantly smaller print runs.

Offset printing

Modern printing equipment using offset printing technology is the most popular and widespread.

The image application technology is divided into several technological operations. Through a customized stencil, the image is projected onto the offset roller, the coating of the roller selectively attracts paint, depending on whether the area of ​​​​the cylinder is illuminated or darkened. Lighted areas of the shaft repel paint, while dark areas, on the contrary, attract it. Then the image applied from the stencil is transferred from the offset roller to the printing roller, and printing occurs on the prepared paper.

To print multi-colored images, sequential application of paint of different colors using the CMYK system is used. After applying the image to the paper, the printing ink from the rollers is washed off with water.

Due to the fact that setting up the printing unit before each print takes a lot of time, printing small batches of products on it is not cost-effective.

In order to speed up the printing of color images, it is better to use inks that dry quickly under the influence of ultraviolet rays.

Tools and equipment for creating books and brochures

The cost of printed products and their competitive advantages strongly depend on the time spent on auxiliary processes: setting up and configuring equipment, manufacturing matrices, but no less costs are borne by manufacturers to create the final product. After applying the image to the sheet, it is necessary to create a product that is in demand by the consumer. Several types of machines have been developed to create printed products.

Types of equipment needed to create the final product

A device for cutting paper, cuts advertising materials, posters, calendars exactly to size.

Setup for metal stapled sheet metal stapling to form brochures. The unit, according to a given program, produces metal brackets of the required size. Without this equipment it is impossible to produce some samples of printed products. This installation is used in most medium-sized printing houses.

Large printing houses use folding machines and embossing units to produce books and magazines. The book consists of a series-connected set of notebooks, the notebooks are formed from printed sheets by a folding machine. There are cars various types: knife, cassette or combined.

Large printing plants have unique installations in their arsenal: thermo-binding, stitching, die-cutting and sheet-gathering. They use automated quality control systems that allow them to compare the received products with a reference sample and reject substandard goods.

The development and improvement of printing units makes manufacturers strive to improve installations for the production of full-fledged books and illustrated magazines.

World leaders in the production of printing equipment

Below are popular models from global manufacturers.

Installations providing preparatory processes

Esko-Graphics has introduced the latest third generation model of its CtP generation PlateDriver 8 with FlowDrive process control. This equipment is necessary for full-cycle printing plants and is aimed at producing high-quality, commercial printed products.

For the production of metal molds with a layer of photosensitive material, FUJIFILM has developed a Luxel V8 equipment complex in the CtP system format. The machine's achievable resolution is 3670 dpi. This installation is in demand in printing houses that use sheet-fed units to create advertising.

Printing equipment

The new generation printing system KOMORI LITHRONE S40 is distinguished by full automation of all processes, very high-quality printing and high speed of process changeover. Designed for commercial printing applications, this system offers improved reliability, productivity and durability.

KBA has developed a modern offset press with a five-color unit, the PERFORMA 74-5. The design of the machine guarantees high quality printing, has its own quality control system KBA Control, and is equipped with an instant ink drying system.

Equipment for creating books and brochures

The modern, fully automated folding machine GUK 54/6 KL-R6 is built on the principle of “ open architecture"and has a modular structure. The consumer independently selects the set of modules he needs for work. The design of the machine consists of a powerful frame and a modern, highly efficient drive, ensuring high reliability of the unit. Distinctive feature This installation is easy to control and high performance.

No matter how the world and the options for providing data have changed, the main source of information has always been and will be printed materials. Books will make leisure time more useful and enjoyable; they have become a source of discussion; thanks to them, a worldview and an idea of ​​good and bad are formed. The right of printing to exist today has been proven, and it occupies a leading position among sources of information.

You might also like:

Today, the demand for printed products is becoming higher and higher, which means the need for printing houses is constantly growing. The success of a printing house largely depends not only on what volumes of products it can produce, but also on how quickly and efficiently the order is completed. At proper organization This type of business can generate considerable income, even if the company provides a very narrow range of services. The equipment will fit well in a small office.

Choosing a printing house type

Before you open your own printing house, you need to decide on its format. Will it be a full-fledged printing shop, focused on the production of books, newspapers and other large paper products, or will it be a mini-printing house, the main activity of which is aimed at providing printing services for smaller products - business cards, booklets, posters, calendars and other things.

In most cases, opening a mini-printing house will be the most correct decision. There are several reasons for this:

• Opening a small printing house does not require significant investments - the minimum amount is 500,000 rubles.
• At the beginning of your work, you are unlikely to be able to provide the printing house with large volumes of orders for printing books and magazines, but small ones are quite possible.
• Mini printing house at proper management business can always grow into a more serious company.
• It can be a great addition to your main business. Quite often they open their own printing houses, magazines and newspapers.

Registration of a printing house

Like any other type of business, opening a printing house requires registration with the tax office. To register a mini-printing house, it is enough to obtain the status of an individual entrepreneur. In this case, you don’t even need a business permit. If you plan to open several branches, you need to think about registering an LLC.

Before opening you will need to obtain permission from:

• fire inspection;
• supervision services for compliance with labor safety rules.

Naturally, sooner or later you will have to hire staff to work in your company, and it follows that you also need to register with pension fund and employment service.

Selection of premises

An important step when opening is the choice of premises. On average, for a mini-printing house, a room of 40-50 square meters, equipped with ventilation and electrical wiring with a power of more than 280 W, is sufficient. It is also important to have a toilet and a room for workers where they can rest during breaks between work.

Also, the room should be divided into several zones:

• to accept an order;
• working;
• stock.

It is advisable to have a separate room for each room.

It is better to rent a room not in a residential building, but in the building of business centers or educational institutions. This way, the operation of the equipment will not disturb neighbors, especially if the order is carried out at night. The building must also have convenient access for loading finished products.

It doesn’t matter where your printing house will be located - in the city center or on the outskirts, the main thing is that enough people pass nearby. Perfect option– opening near universities, business centers. That is, in those places where there will be a high demand for printing services.

Study the demand for printed products in your region; you definitely shouldn’t limit yourself to activities within the city. Decide on a direction. There is a division in the printing house: performing small volumes with high quality and large volumes with a small range of services. If you can fulfill orders in large volumes by offering high level quality and providing a wide range of services, success is guaranteed.

Find an experienced printer and by any means obtain his consent to work for your company. A specialist will help you select high-quality equipment and create a real business plan, and organize the productive work of the printing house.

Main risks

Most often, beginners make mistakes in the process of purchasing equipment by incorrectly calculating its power. This manifests itself in the process of fulfilling a large order. As a result, delivery deadlines are missed, you have to pay a penalty and take a long time to restore your reputation. You cannot save on equipment. High quality, high-volume printing capabilities and a wide range of modern services significantly increase the chances of getting solid clients and reducing the payback period due to large orders.

Location

The most important point in choosing a location for a printing house is the absence of competing companies nearby. IN small town You can rent a room in the center or some distance from it. In a metropolis, the cost of rent in central areas will absorb the lion's share of the young company's profits.

Schools, universities, notary offices and advertising agencies will be excellent neighbors for a printing house. Location on busy streets, in areas with high traffic volumes, always increases the chances of success for companies operating in the service sector. Experts do not recommend renting premises in residential buildings– even with perfect sound insulation and compliance with all sanitary standards, there will definitely be residents who are dissatisfied with such a neighborhood.

The room itself can have an area of ​​30-40 m². The printing shop with equipment should be separated from the office and the designer’s office. Also, space should be provided for storage of raw materials and finished printed products. The presence of a bathroom and staff quarters are mandatory conditions to obtain permits from sanitary services.

The building must have a powerful ventilation system, sewage system and the ability to provide the electricity necessary for the uninterrupted operation of the equipment.

Equipment

A complete set of necessary equipment will cost about 250,000 rubles. If you have limited funds, you can buy used equipment. But it’s still better not to skimp on equipment and purchase models that provide high performance.

An example set looks like this:

1. The risograph should provide ample opportunities for the implementation of complex design projects. Approximate specifications:

Print speed 60-130 copies per minute.
A4 format.
Scaling – from 50 to 200%.
The master film is designed for 4,000-5,000 copies.

2. Copier for A3 format.

A4 printing speed – from 15 copies per minute.
The photo drum is designed for 100,000-120,000 copies.
Scaling - 50-200%.
The toner is designed for 3000 copies.

3. Laser printer for A3 size.

Printing speed of A4 pages is 8 copies per minute.
The toner and photo drum are rated for 7,500 pages.

4. Scanner.

Format - 216 x 279 mm.
Scaling - 59%-200%.
There is a function of direct image transfer to the printer.
One pass – a full scan.

This list of equipment is a guideline for selecting the minimum characteristics to ensure the fulfillment of large orders. Also, to work you need powerful computers with modern video cards, powerful processors and licensed design software.

A complete set of office equipment is also a necessity. A successful printing house is not limited to working in its own city; to work with clients in other localities and regions, the office must be equipped with high-quality telephone communications and Internet access.

Also, before receiving the first profits, it is important to provide the printing house with funds for the purchase of consumables and spare parts for machines. For these purposes, it is recommended to have about 140,000 rubles in reserve.

Personnel

Printing house owners note that there are great difficulties in finding qualified and experienced specialists in this field. Be sure to try to find a competent printer who can teach the secrets of work to auxiliary workers and supervise manufacturing process and provide advice on purchasing equipment and supplies. Also, for full-fledged operation of the printing house you need:

Operator - salary about 30,000 rubles.
- Bookbinder – salary about 20,000 rubles.
- Designer – salary about 30,000 rubles. or a certain percentage of the profits using his work. If you manage to find a good and creative person for this position, do not skimp on paying him. An original design can be a significant advantage over competitors.
- Customer service manager - salary about 25,000 rubles.

This is the composition of the team for the start of the company. The number of employees depends on the workload of the printing house with orders. If you have a large order coming up, try to hire new workers to complete the amount of work in a timely manner.

At the initial stage, maintaining financial documentation can be entrusted to a specialized company under a contract. To deliver orders, you can also enter into an agreement with a transport company.

Documents and licenses

You do not need a special license to produce printed materials. You can register an individual entrepreneur or LLC at the tax office. An individual entrepreneur is suitable for a mini-printing house, the owner of which does not plan to expand and chooses private clients as the target audience. If you strive to cooperate with legal entities and are committed to fulfilling wholesale orders, it is better to choose the LLC form.

The presence of hired employees implies registration with the pension fund, employment service and other non-budgetary organizations. To begin work, it is necessary to obtain permits from the fire department and the supervision service for compliance with labor safety regulations.

Payback

Over the course of a year, with a normal number of orders, the average income of a small printing house is 1,200,000-1,500,000 rubles. total amount current expenses during the year fluctuate between 1,000,000-1,300,000 rubles. Payback is achieved in 12-14 months.

Marketing

It is usually quite difficult to find first clients. Use any methods: telephone calls to all companies and organizations that may need printing services, personal visits to managers. It is very important to prepare product samples, create a booklet with design templates, colors and a demonstration of paper quality. Study the work style of your closest competitors and highlight your advantages.

Advertising should be placed in print publications and on various platforms on the Internet. Your banners and advertising signs should be present near the most popular establishments. Provide a wide range of services: scanning, binding, photocopying, laminating, high-quality and affordable color printing services.

Offer your services educational institutions. The production of methodological and educational aids and visual materials in any volume will not only bring profit, but will also allow you to gain a reputation as a serious company. Make commercial offers to all organizations in the city - printing of forms, brochures, newsletters, various forms for document preparation, as a rule, is ordered in large volumes.

Always complete orders on time and with the highest quality. Offer reasonable discounts based on print volumes. Few offer a wide range of services. If you can provide customers with a variety of options, this will be a significant advantage. Offer modern services - printing on clothes and mugs also brings in good income.

Summary

High-quality and modern equipment, a team of professionals and a wide range of unique services will allow the printing house to quickly achieve high profits. Competent management and reasonable price policy will ensure an inexhaustible flow of customers.