Today, the vocabulary of Russian-speaking citizens is actively expanding by borrowing from various foreign languages. Leadership, of course, belongs to English, which has enriched our vocabulary with outsourcing, crowdfunding, kaizen and other tricky words. These terms denote very specific concepts, processes, objects and phenomena, so it is very important to know their meaning and correctly use such words in your speech.

What is prime time

Prime time is a kind of Russification of two words in the English language, prime-time, which can literally be translated as “best time.” The term is used to characterize the time period in a radio or television broadcast during which the audience includes the maximum number of listeners and viewers.

Unlike the era of the emergence of television, today television and radio channels are fighting for the audience. Competitiveness, interest for the viewer, and, as a result, high ratings are synonymous for them with success and decent profits.

In order to reach the widest range of people, as well as for promotion, this time is reserved for the most interesting programs, films or popular music. Of course, the cost of advertising during this time period is significantly higher.

Prime Time Television Characteristics: Weekdays

Prime time hours differ between weekdays and weekends (holidays). The traditional working day ends at six o'clock in the evening, and the work week lasts from Monday to Friday, so the majority of viewers cannot devote time to watching TV. The average working person gets home by seven o'clock in the evening, or even later. So the “golden” television time for a weekday is considered to be two hours between eight and ten o’clock in the evening.

Features of weekend prime time

At the same time, holiday prime time is the time from three o'clock in the afternoon to ten or eleven o'clock in the evening. According to statistics, viewers in the morning do their planned activities, take a walk or sleep off. Only in the afternoon do they turn on the TV. It is during this period that they can be offered an interesting film, TV show or program.

Prime time on radio

The activities of radio stations are strikingly different from television channels: they become faithful companions of most people immediately after waking up, during breakfast, while traveling to work or while walking.

Radio is very convenient to listen to using a phone or other portable device, so we can say that the radio is accessed when the TV is turned off.

It is natural that the prime time hours of radio stations and television channels differ. Radio prime time consists of two “golden” periods:

• From nine to eleven in the morning.
• From four to six in the evening.

Don't think that prime time is a concept that is only of interest to those who advertise on radio or television. Crowds of people comfortably seated near their televisions or receivers and captivated by films (programs, music, news) become a desirable audience for the following categories:

However, be that as it may, prime time is what often interests advertisers. Despite the higher cost of advertising time during these periods, they are optimal for increasing sales, as well as for making a statement about an existing or new brand.

Prime time also serves to illustrate the programs of political parties, parliamentary, presidential and mayoral candidates.

Today I will present you another article about fashionable foreign words. I want to talk about such a popular word as Prime Time. What does Prime Time mean?? Read some more popular news, for example, who is an Insider, what does Inside mean, what is housing and communal services? This expression was borrowed from English " Prime Time“, the first word can be translated as “main”, “main”, “primary”, “best”, and the second word can be translated as “time”, that is, “the best time”.
Before I begin, I would like to “plunge” a little into history, at a time when television first appeared, no one could even imagine that after some time it would become so boring that only housewives and not really sober men. And at that difficult time, people spent hours “stuck” to this miracle of technology and could watch the strangest programs in our opinion.

Prime time- this is the period of time when the largest audience gathers near television receivers

Since in our country the enormous development of TV began by leaps and bounds only after the collapse of the USSR, in the West they feed the viewer with their TV chewing gum for many decades now. It was there that they began to conduct research to find out exactly when the most spectators gather in front of blue screens.
So what is Prime Time? It was found that the period of time between 20 and 22 hours there is a surge in viewer attention; it is at this time that citizens come home from work, sit down to dinner and turn on their TV receivers.
However, on weekends the “picture” changes significantly, since people sit at home all day, the “peak” stretches out for a much longer time, it begins at 15:00 and continues until 23:00. In addition, to lure the viewer, they use super popular shows, films or TV series, although people are now very picky and will not eat just anything.
The concept of Prime Time on radio also exists, and it is noticeably different from television. The main difference is that "peak time" occurs twice a day, in the morning from 9-00 to 11-00, and in the evening starting from 16-00 to 18-00.
It is wrong to think that prime time is of interest only to advertisers; there are several other categories of people who are very much interested in this period. For example, the creators of the show are very jealous when their products are released on the air, for radio and television presenters, since at this peak time you can become famous very quickly, as well as stars and starlets who get on TV, can wake up the next day super popular.

As you know, the fastest way to attract the attention of potential buyers to your products. In order to effectively use the capabilities of this type of advertising services, it is necessary to have a clear understanding of the technology of advertising on television; in this section we will try to explain some of the subtleties of this process and give an interpretation of the necessary terms.

On television, three models for placing advertising spots (“commercials”) are used: fixed placement, placement based on ratings, and release in special advertising blocks.

Fixed placement ("FIX"). This model is the simplest and most understandable, the advertiser buys air time from the TV channel and releases its advertising spots. In this model, the customer himself chooses the time for the advertisement to be released, based on his own knowledge and experience, he pays for the time, and the TV channel undertakes to release the commercial. Airtime is sold according to minute price lists that exist for each TV channel. The most interesting time interval for an advertiser is prime time - this is a well-known term used by all television channels and radio stations (literally this term can be translated as: “the main, best time”).

Prime time- this is the period of time with the maximum number of television viewers or radio listeners, it should be noted that prime time on television is very different from prime time on radio. TV channels gather the maximum audience in the evening from 20 to 22 hours, and radio stations have two prime times: morning from 9 to 11 and evening from 16 to 18 hours. The fixed advertising placement model is imperfect and also quite expensive, which is why all TV channels are currently striving to move to the second advertising placement model.

Placement by ratings(“GRP placement”). This model is much more complex than the previous one. Its essence is to sell to the target audience, i.e. The TV channel sells not airtime, but the number of viewers. Media sellers (“mass media, as a company that places advertising”), using existing data, form a forecast plan on the ratings of specific programs, and the customer selects programs and, accordingly, the release time of their commercial. The cost depends on the ratings of the selected programs and the price list of the TV channel.

Based on expert estimates, this type of advertising is approximately 20-30% cheaper than the previous one. This model is used on almost all federal channels, and regional channels are gradually switching to it.

Advertising on television in special advertising blocks. This model is used on almost all TV channels, although it is not entirely common for TV. Its essence lies in the fact that the media seller collects advertising into one special advertising block of a common lasting 2-5 minutes, and releases it several times a day. Typically, such placement is relatively inexpensive, since the blocks are broadcast at unpopular times. All channels broadcasting throughout the country have regional overlap locally, i.e. the period of time when broadcasting is carried out by a local television company, which creates these advertising blocks. Thus, this model is typical for federal television channels that have a large coverage area.

We hope this information was interesting for you, if you want to clarify some questions, our employees are always happy to help you.

As many life hackers and experts say, to be successful you need:

• Get up in the morning no later than 6,
• Take a cold shower
• Do the exercises,
• Meditate
• Take notes and brainstorm,
• Review and set goals
• Read news and industry sites,
• Consume inspiring content
• Eat a protein-rich breakfast.

There is a lot to be done before 8 am, isn’t it?

I don't know exactly when the morning dogma started to spread, but suddenly these kilometer-long checklists are everywhere, especially in the startup world.

It seems to me that one very important detail is missing here: everyone has different biorhythms. If you want to increase your productivity, it doesn't matter whether you're a morning person or a night owl, or whether you go for a run at 6 a.m. or 6 p.m. Only you can correctly determine when during the day you have the most energy to achieve your goals. Brian Traacy calls it "prime time":

“Your internal prime time is the time of day according to your body clock when you are most focused and productive.”

I spent 12 years growing my company JotForm from an idea to a business with over 100 employees and 3.5 million users. I worked in accordance with my biorhythms (which I figured out through trial and error), and this was the core of my success.

When I get my most strategic tasks done during my prime time, I stay motivated, focused, and don't feel overwhelmed. And most importantly, I still love what I do. I go to the office every day with joy.

How to determine your prime time

Scientists have been studying natural human cycles for a long time, this is called chronobiology. You've probably heard of something called circadian rhythms, which affect how you sleep and wake up, body temperature, and hormonal levels.

However, throughout the working day we deal with the peaks and valleys of our ultradial rhythm, which goes through one cycle every 90-120 minutes. Ultraradial rhythm explains why you can start a task feeling inspired and focused, only to find yourself two hours later scrolling through your Instagram feed or looking for food.

Energy peaks and valleys are inevitable and normal, so it is important to understand your rhythms and work with them, rather than against them.

Author Yulia Yaganova offers a three-week experiment in which you measure your energy, focus and motivation every hour on a scale from 1 to 10. It sounds dubious, but believe me, you will notice trends very quickly, and eventually identify your cycles and learn to manage your prime -time.

Engage your body and mind

The morning routine that works well for productivity gurus may not necessarily work for you. Let's take me as an example. Every morning I eat a light breakfast and meet with my trainer. It doesn't matter whether I feel motivated or not - I come and follow his instructions.

After 20 minutes of exercise I feel energized. The blood in my veins accelerates, and I attack the projectiles with a vengeance. I woke up.

When my hour of voluntary torture is over, I take a shower and drive to the office. I grab some coffee and get to work. Honestly, this is one of my favorite moments of the day. I feel so fresh and collected. I'm happy to be in the office and my creativity is at its peak. This is my prime time, so this is what I do next.

I open a blank document and write down what task I would like to solve today or what is on my mind. It often starts out as a disorganized stream of consciousness, but after about five minutes I start generating new ideas. I find clarity in chaos.

I write for as long as I can and then transform the document into a suitable format. This could be an email, a draft, meeting notes, a slideshow, or a presentation to the team. I work on this for about two hours and it's the most productive part of my day.

According to Stephen Covey, such expressive writing is one way of “sharpening the saw.” Instead of agonizing over a dull tool, Covey says, we should spend more time sharpening the saw. And when it's time to cut, you'll get the job done with maximum efficiency and minimal time.

It so happens that my prime time is in the morning, but yours may be at seven in the evening. And maybe you trigger your energy surge through an evening of yoga or a coffee date.

Manage your schedule

Entrepreneur and investor Paul Graham says most positions require one of two different work styles: a manager's schedule and a maker's schedule.

The manager's schedule is for bosses. Each day is divided into one-hour intervals. You can take seven hours per task if necessary, but by default you should change the task every hour.

Writers, programmers, designers, and other creative workers need a maker schedule that divides the workday into at least two sections. You've probably experienced that it's hard to write text or code in one-hour intervals, especially if you have meetings at the end of those intervals. This approach can ruin a maker's entire day and kill his productivity.

Founders, entrepreneurs and CEOs are both bosses and makers. You need to meet and work with employees, contractors or suppliers, and think strategically. You are a manager, but when you build business or team - you are also a maker.

So I divide my day into two parts. In the morning after the gym I work as a maker, but after lunch I start meetings and become a manager.

Use your downtime

I am a strong advocate for recreation. I don't work on weekends and regularly go on vacation. Once a year I go home to pick olives with my family.

It's amazing how time away from the office can renew and recharge your body and spirit. My downtime is just as important as my productivity time.

In 2016, productivity expert Scott Barry Kaufman conducted a study that found that 72% of people get creative ideas in the bath or shower. I'm definitely one of them. For example, on Sundays I spend time with my wife and children. We go to the playground, have lunch, or do something fun and active. When the kids go to bed and I'm relaxing on the couch, ideas literally pop into my head.

Rest has a beneficial effect on creative thinking. If you allow your mind to float freely, it will begin to think non-linearly. It's a different kind of prime time.

That's why we at JotForm provide our employees with paid vacation and time off and insist that they use them. We also encourage people to work during their peak hours and allow people to come and go early or stay late as per their convenience.

Protect your prime time

Your peak hours are a priceless treasure. Use this time for your most challenging, creative, and intense tasks. Don't schedule meetings during this time and don't let people distract you. Protect your prime time. My team knows that I may not respond to their messages immediately, but I will respond within a day - thoughtfully and thoroughly.

Figure out your prime time and let it work for you. Develop a habit. And remember, this is your secret weapon. Use it wisely and your productivity will skyrocket.