Everyone uses it mobile devices, televisions, various household appliances: microwave ovens, refrigerators, washing machines. And if you ask who is the best in this sector, many will answer - the manufacturer Samsung.

Yes this is true. is a well-known global brand, under whose leadership almost any equipment used daily in everyday life is produced. You can hear about this company in advertising. You can read about her Interesting Facts on various sites. It can be seen in any thematic ratings, where it occupies far from the last place. But few people know how it all began, and even which country is the manufacturer of Samsung.

The beginning of the story

Samsung's manufacturing country is Korea, since it was here in 1938, in the city of Daegu, that the company was founded. Its founder was Byung-Chull Lee, a Korean entrepreneur whose financial condition was only 30 thousand won (2 thousand dollars at that time).

At the time of its founding, the company was named Samsung ("three stars" in Korean), in honor of Byong's three sons. But there is other information about Samsung and the origin of its name. Which of them is true is unknown.

Although Samsung is now considered a world leader in the production of various equipment and electronics, at the time of its founding the company’s employees were engaged in completely different matters, namely the production of rice flour. It was only in 1969 that the company made a breakthrough in the technical field.

Production of equipment

At the very beginning, the company, together with Sanyo (a Japanese electronics manufacturer), began producing semiconductors. Later, a workshop was opened where they assembled black and white televisions.

Since 1973, production gradually switched to large-scale production of household appliances. And the cooperation of two opposing companies turned into an entire corporation called Samsung Electronics.

In the same year, Samsung Electronics moved from Daegu to Suwon (a city in South Korea), where a home appliance plant was built in early December. A year later, Semiconductor Co. joined the corporation. (Korean company). This marked the beginning of large-scale production of refrigerators and washing machines.

Since 1979, the company began producing VCRs. And since 1983 - PC. In the same year, the manufacturing country of Samsung is no longer only South Korea, but also the USA. The fact is that production moved here with the aim of opening a plant for the production of microwave ovens.

Production started in 1998 digital TVs and DVD players. And in 1999, the company created the first mobile phone.

Samsung today

Today it is difficult to say which country is Samsung's manufacturing country, because the company's factories are located all over the world. The corporation has provided jobs to more than half a million citizens in 60 countries. And it plans to expand further in the future.

Almost everything is produced under this brand: from stereo systems and televisions to refrigerators and washing machines. Even such specific household appliances as sandwich makers or waffle irons are mass produced at Samsung Group factories. That is why now in almost any area of ​​life you can come across the Samsung brand, which is constantly developing, introducing innovations in order to conquer new heights in the electronics industry.

The history of the Samsung industrial group began in 1938 in Korea, when a rice trading company was founded, which successfully developed, covering all new areas of activity and after 10 years became known as Samsung Trading Co, which means “three stars” in Korean.

In 1969, the company made a breakthrough into the advanced electronics industry almost from scratch. Together with Sanyo, Samsung Electronics Company “SEC” was created, specializing in the production of semiconductors, and soon a workshop was opened to assemble black-and-white Japanese televisions. By 1973, large-scale production of a variety of household appliances was established in the city of Suwon, and the joint venture became the Samsung Electronics Corporation. Having adopted Sanyo technologies and engaged in the production of semiconductors, the corporation eventually became one of the largest electronics manufacturers.

In 1973, the corporate headquarters moved to Suwon (South Korea), and in December construction of a consumer electronics plant was completed. Later, Samsung Electronics was joined by the Korean company Semiconductor Co., marking the beginning of mass production of refrigerators and washing machines.
In 1979, production of the first household VCRs began, in 1983 - personal computers, and the following year a plant for the production of VCRs in the USA and a plant for the production of microwave ovens began operating.

By 1998, the corporation became the owner of the main share of the LCD monitor market and began mass production of digital TVs and DVD players, where special technologies allow viewing NTSC discs on PAL and SECAM TVs.

Samsung Electronics is a recognized leader in the field of digital convergence technologies and the production of semiconductor and telecommunications equipment. The most profitable for the concern was the production of semiconductors. Samsung launched the production of microprocessors for digital image and sound processing in televisions, video cameras and VCRs.

Today it is impossible to find an industry in which Samsung divisions do not operate. Literally everything is produced under this brand: from digital cameras and stereo systems to microwaves and toasters, from cars to airplanes and ocean ships. Within the country, Samsung Group generates more than 50% of the country's total budget. The corporation employs almost 500,000 employees around the world, and the city of Suwon, where Samsung Electronics is headquartered, is called “Samsung City.” By 2020, the company plans to become one of the top five largest brands in the world.

In Russia, Samsung has become a popular brand. In September 2008, a plant for the production of household appliances was opened on the territory of the Vorsino industrial park in the Kaluga region. Today, the plant produces all televisions and monitors sold in Russia. The product range includes LCD, LED and plasma TVs, LCD monitors, Blu-Ray players and home theaters. In the spring of 2010, the Samsung plant began production of 3D LED TVs. Equipment manufactured at the Samsung plant
in the Kaluga region, and is also supplied to Ukraine, Belarus and Kazakhstan.

Service work on the repair of Samsung equipment is carried out by a network of ASCs throughout the country. Out-of-warranty repairs of Samsung TVs, urgent repairs of Samsung DVDs, inexpensive repairs of Samsung monitors, high-quality repairs of Samsung home theaters and other electronic and household appliances from this manufacturer are offered by our service center.

Samsung is an entire industrial concern. The giant was founded back in 1938.

In 1938, Korean entrepreneur Lee Byung-chul succeeds in registering the Samsung Trading Company trademark. At first, his company exported rice, sugar and dry fish from Korea to China and Manchuria.

The name Samsung is not Korean. Lee Byung-chul named his enterprise this way because he had far-reaching plans. At the onset of the 50s, the ambitious Korean planned to develop a partnership with the countries of North America.

During World War II, when American troops landed in Europe, Samsung began supplying the American military with rice vodka and beer. However, the brutal Korean War that broke out in the 50s stopped the company's growth. The alcohol sales business was curtailed, and many factories were simply destroyed.

Renaissance

After graduation Korean War the new government began to carry out large-scale economic reforms. In order to boost the country's economy, it was decided to provide the largest entrepreneurs with government orders. They were also provided with huge tax and legal benefits. It was during this period that such Korean giants as Daewoo, Hyundai, Goldstar (LG) were created.

Each company had its own specialization. Daewoo was engaged in the production of cars, Hyundai - in construction, Samsung began to produce electronics, LG began to produce a variety of electronics.

The company made another breakthrough when in 1969, after merging with Sanyo, it began producing the first black and white televisions. At that time, only 2% of Koreans had televisions at home.

The merger of the two companies became the basis for the creation of a large division - Samsung Electronics.

However, already in the 80s the company had to endure a major crisis. The economic downturn of the eighties almost cost the company collapse.

Samsung had to get rid of several non-core divisions and also reduce the number of subsidiaries.

Big changes

The next chapter in the company's history began with the arrival of a new leader, Lee Gon-hee. He proposed a major range of reforms, which involved a complete restructuring of the company and a change in all management principles.

The company also faced a complete change in marketing. The company strategy and logo were completely redesigned. It was then that the world saw the modern Samsung logo.

Today, all students who are studying to become advertisers are talking about the Samsung rebranding as one of the most successful in history. Stunning design and a large-scale advertising campaign around the world did their job. Now the Samsung logo is considered the most recognizable in the world.

In 1983, the company began producing personal computers. In 1992–1993, the company's developers completed work on the first personal mobile devices.

According to marketing research conducted by international agencies, Samsung is in 21st place in terms of total brand value. Brand Samsung is valued at nearly $17 billion.

Samsung Group has many divisions that are engaged in the production of microelectronics, chemical industry, construction, etc.

The structure of the company is a full (closed) production cycle of various electronics.

According to research, Samsung ranks first in the United States in terms of sales mobile phones. The company is a leader in the European mobile phone market and is ahead of its main competitor, the Swedish company Nokia.

Brand name: Samsung

Year the brand entered the market: 1948

Industry: household appliances, electronics, shipbuilding, finance, chemistry, entertainment, aircraft manufacturing

Products: TVs, telephones, home theaters, refrigerators, microwave ovens and many others.

Owning company: Samsung Group

Company headquarters: Republic of Korea: Seoul

The history of the Samsung industrial group, one of the monsters of the modern global economy, began in 1938, then in a unified Korea. An enterprising resident of the town of Daegu, trader Byong Chul Lee, decided to expand his business and, together with his Chinese partners, founded a rice trading company. Things were going well, the company was exploring new areas of activity, the staff was growing, and in 1948 it was decided to give the company a fashionable “American” name: Samsung Trading Co.

An unambiguous version of the origin of the word Samsung(pronounced "samson") no, but the most common version is that it means "three stars" in Korean. Perhaps the choice of name is related to the three sons of the company's founder, Byong Chul Lee, one of whom, Kun Hee Lee, currently heads the industrial group.

In 1969, the company made a breakthrough into the advanced electronics industry practically from scratch. Together with the Japanese company Sanyo, Samsung Electronics Company "SEC" was created, which specialized in the production of semiconductors and a few years later became the property of Samsung.

A serious step forward in the history of the company occurred in 1969, when it, together with the Japanese company Sanyo, opened a workshop in South Korea for assembling black-and-white Japanese televisions. Already in 1973, a full-fledged large-scale production of various consumer electronics was established in the city of Suwon, and the joint venture came completely under the control of Samsung Trading Co and turned into the Samsung Electronics Corporation.

Having started its activities in the consumer electronics market practically from scratch, within a few years Samsung Electronics took a prominent place in it. By adopting Sanyo technology and then concentrating on the production of semiconductors, the corporation eventually became one of the largest and most famous electronics manufacturers in the world.

In August 1973, the corporation's headquarters moved to Suwon, South Korea, and by December, construction of a consumer electronics plant was completed. Later, the Korean company Semiconductor Co. joined the corporation, marking the beginning of mass production of washing machines and refrigerators.

By 1978, a sales office was opened in the United States, and Samsung Electronics' export volumes exceeded $100 million. In 1979, the first consumer video recorders were released.

In 1980, Korea Telecommunications Co. joined the corporation, which was then renamed Samsung Semiconductor & Telecommunications Co.

In 1983, production of personal computers began (model: SPC-1000). And in 1983, a 64M DRAM chip with a memory capacity of 64 MB was released, Samsung was the first to produce a player capable of reading regular compact discs, CD – ROM, VIDEO – CD, PHOTO – CD, CD player – OK. A year later, a sales office was opened in England and a plant for the production of VCRs in the USA, and construction of the largest plant for the production of microwave ovens (2.4 million units per year) was completed.

In 1986, the Korean Management Association awarded Samsung Electronics the " Best company"The same year was marked by the release of the ten millionth color TV, the opening of sales offices in Canada and Australia, research laboratories in California and Tokyo (Japan). In the fall of 1988, a representative office appeared in France, and the corporation merged with Samsung Semiconductor & Telecommunications Co.

By 1989, Samsung Electronics ranked 13th in the world in the production of semiconductor products and opened factories in Thailand and Malaysia. In 1992, factories were launched in China and Czechoslovakia, and the company itself was included in Group A, according to the international credit rating. In order to improve the management structure, in December of the same year, Samsung Electronics switched to a unified presidential management system.

In December 1991, the development of personal mobile telephone devices was completed.

In August 1992, the development of the mobile telephone system was completed.

The Samsung Electronics plant in the Kaluga region (Samsung Electronics Rus Kaluga LLC) is located in the north of the region in the Borovsky district on the border with the Moscow region, on the 85th kilometer of the Kyiv highway.

The agreement to establish Samsung Electronics Rus Kaluga was signed in July 2007. On September 5 of the same year, a solemn ceremony was held to lay the first stone in the foundation of the future plant and construction began production capacity- the main workshops for the production of television equipment and printed circuit boards were launched in less than a year.

On September 4, 2008, the official opening ceremony of the plant took place, which was attended by the Ambassador of the Republic of Korea to Russia, senior management of Samsung and representatives of the administration of the Kaluga region.

The company systematically introduces innovative technologies, improves logistics processes, diversifies and increases production. Today, the total area of ​​the plant complex is 460 thousand m2, while industrial premises occupy about 63 thousand m2.

The plant is an important point on the route of the New Silk Road project, created for the transit of goods from Northeast China and South Korea via the port of Dalian along the Chinese Eastern railway and the Trans-Siberian Railway. The warehouse complex of the Samsung plant is used to store goods delivered via the New Silk Road».

The first container train, departing from the port of Dalian on January 27, 2016, delivered components to the Samsung Electronics plant in the Kaluga region, covering the entire journey in less than 10 days.

Using the Just in Time supply system, the plant tries to attract enterprises from Kaluga and surrounding regions as suppliers as much as possible. Today, the level of localization of production of Samsung washing machines is more than 50%, while 100% of plastic parts for washing machines are produced directly at the plant. Special attention focuses on localization of raw materials (plastic and metal) - in this area the plant actively cooperates with OJSC NLMK (Lipetsk region), OJSC Magnitogorsk Iron and Steel Works, OJSC Nizhnekamsneftekhim.

The plant is constantly developing, among its partners are enterprises from the Lipetsk, Samara, Vladimir, Moscow and Kaluga regions, and this list continues to be replenished.

Television equipment produced at the plant in the Kaluga region is sold not only on the Russian market from the western regions to Far East, but is also sent to consumers in Mongolia, Kazakhstan, the countries of Central Asia and Transcaucasia, as well as Belarus, Ukraine and Moldova.

Since September 2016, the plant has been supplying washing machines for export to 20 European countries, including Austria, Estonia, Latvia, Lithuania, Czech Republic, Slovakia, Italy, Denmark, Sweden, Poland, Bulgaria, Romania, Albania, Bosnia and Herzegovina, Montenegro, Macedonia, Serbia, Slovenia, Croatia and Hungary.

The Samsung Electronics plant in the Kaluga region provides jobs for about 1,200 residents of the region. Most of the plant's employees are residents of nearby cities in the Kaluga region (Obninsk, Borovsk, Balabanovo, Zhukov, Protva, Ermolino, Maloyaroslavets, Kaluga); The plant also employs employees from the Naro-Fominsk district of the Moscow region.

The Samsung Electronics plant in the Kaluga region is the first foreign enterprise in the Kaluga region to hire 20 employees with hearing impairments. This initiative of the plant was awarded a certificate from the Ministry of Labor and social protection Kaluga region in 2014. Workers with hearing impairments are employed on electronics assembly lines. Many of them show excellent professional results - some of the hearing impaired workers are noted as best employees half a year in production.

The company's policy is focused on training and development of young specialists. Employees are given the opportunity to study foreign languages, as well as internships at Samsung enterprises in other countries of the world.

At the factory high level meals for employees were organized, work places were equipped for people with disabilities disabilities, a system of dialogue between personnel and the management of the enterprise has been established, including thanks to the created council labor collective Smart Management Committee.

Conditions for sports activities have been created for the plant employees, equipped Gym, sports grounds, and also regularly hosts corporate tournaments, competitions and cultural events.

Production processes at the Samsung Electronics plant in the Kaluga region meet high standards of environmentally friendly production and the requirements of environmental legislation Russian Federation. The plant implements an energy efficient management system, and the plant undergoes certification annually.

The company accepts Active participation V public life region, supporting various environmental, social, sports and educational projects.

With the support of the Samsung Electronics Rus Kaluga plant, training for high school students was organized as part of the project additional education on the basics of IT and programming "Samsung IT School" in Obninsk.

This project is part of the federal social and educational initiative of Samsung Electronics. At Samsung IT School, schoolchildren learn programming in Java for free, and at the end they create their own programs mobile applications on the Android platform. The goal of the project is to assist in the training of future engineering and technical personnel, as well as help in the professional self-determination of students and increase their interest in the field of IT innovation.

On July 29, 2017, on Obninsk City Day, the Samsung Electronics plant became one of the main sponsors of a large-scale sports festival- Obninsk Atomic Marathon, donating its products - televisions and monitors - to the prize fund. The leaders among men and women at a distance of 21.1 km received the main prizes - Samsung TVs with a diagonal of 55 inches, and at a distance of 7 km - TVs with a diagonal of 32 inches. The winners of both distances also received TVs and monitors, and 15 Samsung TVs and monitors with diagonals from 22 to 32 inches were raffled off among the finishers of both distances.