A person who decides to open his own business will definitely study all the services that are very popular. We invite you to pay attention to printing services. Orders for them are constantly placed and ordinary people, and companies. Let’s try to figure out how to open a printing house from scratch, and what is required for this.

Private mini-printing house

Specifics of the printing business

Certainly, the best option The future owner of the printing house will have knowledge of its specifics and special education. But if you have chosen this particular type of business, but don’t understand anything about printing itself, you need to correctly select qualified personnel, and everything will work out for you. You will be required to make organizational decisions.

Printing services are in demand at any time of the year. The profitability of your business will depend on the cost of your products, their quality and your customer base.

Focus on regular customers - this is the right strategy. And then you will have regular orders. And when drawing up a business plan for your enterprise, develop a policy of cooperation with your potential clients, who should become regular ones.

Registration

To legalize your business, be sure to register your business. A license is not required for these services, and individual entrepreneur registration is possible. But when planning to expand your production in the future, if your business is for a long time, it is best to open an LLC. In this case, you will be able to work with any number of clients with the conclusion of contracts for various amounts.

To do this, you will have to go through the registration process with a fee necessary documents. Be sure to choose the OKVED code correctly. For advertising the code is 74.40, for printing activities - 22.22. If you do not have your own premises, you can rent it. Professional equipment You can also either buy or rent. If you are on a budget, you can purchase used appliances. Find qualified employees. And think through your advertising campaign well.

Production room

For a mini-printing house you will need a room with an area of ​​at least fifty square meters. And the rental price will depend on the area. And customers will depend on the same. For example, you can rent premises near an educational institution, then the majority of your clients will be students. And from here you can choose the appropriate services - copying, printing, laminating and other similar ones.

A room away from the city center will cost you less. Then you will have to add additional services in the form of your employee visiting the customer. It is most convenient to work with urgent orders in the central part of the city, where there are large crowds of people.

You need a business plan for a printing house in order to see all the expenses and calculations of the planned profit. In the case of planned cooperation with companies, you will not only be able to print finished materials. You will also need to create layouts. This is a more complex business, because the services of a design bureau are included. And the premises must be chosen in business centers or near them, so that it is more convenient for clients to get there. Ordinary citizens usually come with small orders. If you plan to work only with them, open a printing house in a large store, shopping or entertainment center. The location of your printing house directly depends on the services you plan.

Read also: Mini production for small businesses

Mini-printing services

What services will your printing house offer to its customers? This is something you should think about when writing your business plan. The production of business cards and booklets, prospectuses and brochures, advertising leaflets and monographs is popular among clients. No less in demand are various announcements and invitation cards, crosswords and pocket city maps, labels and directories. You can offer souvenirs - emblems and notepads, flags and signs for the company with its logo.

Don't forget about additional inexpensive services. They are in demand by all categories of people, and your equipment will be constantly in use. Make photo albums or photo books, laminate documents, stitch documents and much more.

Equipment

Your printing house will not be able to work without specific equipment. At the beginning of your activity, it is not necessary to buy the entire set; the bare essentials will be enough. We have already said that you can either buy or rent it. It all depends on the funds you have.

Minimum set of equipment for a printing house

When planning to purchase equipment for a printing house, decide what services you will offer to clients. Your business must develop and expand, and then you will have the opportunity to purchase modern equipment. For now you need the following:

• computer equipment, this is what you will use to create designs and make layouts;
• printers;
• risograph;
• laminator;
• booklet maker, stapler;
• pruning equipment.

Along with the equipment, purchase materials for work. Without them, work will not work. For the normal operation of your equipment, you need cartridges and paint, film and knives, staples and springs. You will also need printing paper. This is a special cardboard, business card and coated paper.

You've provided for the equipment and consumables, now take care of the furniture. The office needs tables and chairs. Set up a corner of upholstered furniture for clients. We also need special racks where you can store products ready for sale and materials for work.

Employees for the printing house

To get started, you'll need about eight to ten people if your services include both printing and design. Your layout will be developed by a designer who knows how to use graphic programs. You also need an editor and proofreader, a layout designer and a printer. For trimming and folding already finished products a couple more employees will be needed.

There is no need to recruit a large number of workers at once. Special attention turn to professionals. They will be able to do both printing and post-printing processing of the material. And one person who has experience in printing can prepare the project, prepare the material for printing, and even do the layout. Additional services can be performed by those employees who are this moment more free, or create a customer service schedule.

Search for clients

When starting your activity, do not focus only on large orders; at the same time, serve individual clients. This approach will allow you to constantly win. Adjust your prices. To do this, study the offers of your competitors and reduce your prices compared to them by at least five percent. This will add more clients to you.

Please note which offices are near you. Walk through them, offer good discounts, and they will become your regular customers.

Advertising campaign

Today, with the development of great competition for any type of product and service, it is very difficult to find your customers without well-thought-out advertising. Therefore, you must resolve this issue with special care. Think about why clients should order services only from you? For speed, for quality, for reasonable prices. If this is so, then everyone should know about it.

Printing is a fairly common type of business. Despite the great competition, there are more and more new players in this field every year. One of the reasons for such a high popularity of printing houses in the field of small business is the relatively low entrance fee to the business, as well as the variety of modern equipment that makes it possible to provide a wide variety of printing services.

The average profit of a promoted printing house starts from 100 thousand rubles per month. The total turnover for the year reaches 5 million rubles. The printing house's most valuable client is commercial structures. These are companies that do not spare money on advertising their company through printed materials. For one order, such a client can bring a profit of tens of thousands of rubles. It is commercial structures that are most profitable for printing businesses to focus on.

Mini-printing houses always find orders among the population, as they are able to provide the widest range of services, including:

• digital and black and white printing;
• large format printing;
• full color printing of files;
• printing on objects (mugs, T-shirts, etc.);
• scanning;
• lamination;
• binding with plastic and metal springs;
• stitching;
• design services - production of business cards, flyers, certificates;
• printing photos.

Mini-printing houses often order the printing of business cards, forms, sales receipts, calendars, printing on bags, magnets, folders and envelopes.

Many people use the services of printing houses: from ordinary citizens to private firms and large enterprises. The average bill for printing services by region is 3,000 rubles. For this amount, for example, you can make 300 booklets or 15 color posters 80x40 cm.

Registration of a printing house

Opening a business begins with registering a company with the tax service. A small printing house can be registered as an individual enterprise. Opening an individual entrepreneur requires a minimum package of documents and takes only 5 working days from the date of submission of documents for registration. This is the optimal form if the business is opened by one person. If there are several founders of the company (for example, friends open a printing house), then you need to register an LLC - entity. When filling out the application, indicate OKVED code 22.2 “Printing activities and provision of services in this area.”

The simplified system is most often chosen as a taxation system: 6% of revenue or 15% of profit.

Room

An area of ​​40 square meters or more is suitable for a small printing house. m. Too small areas will not be suitable due to the fact that they will not allow placing all the equipment (which is at least 5-6 cars). In addition, it is necessary to give space to operators and allocate storage space for storing materials and finished products. You also need to allocate an area for visitors, put a soft sofa and chairs. Rental payments for an area of ​​40 sq. m., depending on the location, will range from 30 to 50 thousand rubles per month.

The best places to place a mini printing press are busy, office streets of the city. The rental price here is higher than in residential areas, but almost all clients are nearby. It also makes sense to locate in residential areas if you find very profitable rental premises. Often small printing houses are located in the basements of multi-storey buildings and on the ground floors of shopping centers. Although such an arrangement will force you to invest a significant part of the budget in advertising the company, especially in the first months of work.

Equipment for mini-printing houses

The equipment of the printing house may vary depending on the tasks set for production. The standard set of services: black and white printing and scanning, finishing and stitching allows you to perform the following set of equipment:

• digital printing machine with raster processor for offset printing,
• cutting plotter,
• Epson printer,
• booklet maker
• laser MFP,
• multifunctional heat press,
• cutter,
• manual corner cutter,
• laminator,
• computer,
• consumables: paper, thermal film, oracal, magnetic vinyl, paint, mugs, T-shirts.

The most expensive thing in this set is the digital printing machine. The price of a good offset press starts from 250 thousand rubles. The offset printing method allows you to transfer a full-color digital image to the material in high photographic quality. Although the purchase of this equipment is justified only if you are sure of a sufficient number of orders. Otherwise, the cost of the car will pay off in no less than 3 years.

The offset machine can be replaced with a cheaper option - a risograph. This machine is designed for duplicating products at high speed, but mainly in black and white. Color risographs produce simple images in 3-4 colors. It is advantageous to use such a machine when small print runs, fast work pace and low printing costs are required. The most popular risograph model is Riso machines, which have been produced since 1980 and are being improved to this day. A brand new risograph can be purchased for an amount starting from 140 thousand rubles.

In addition, at the start of the business you will need to purchase licensed programs for working with graphics: the use of pirated copies is punishable by law.

Other costs at the start include the purchase of furniture: tables for equipment, tables for staff (operators, designers), office partitions, paper shelving and furniture for visitors. The approximate budget for opening a mini-printing house ranges from 600 thousand to 1.0 million rubles.

Advertising

One of the effective ways to advertise printing services is advertising on the Internet. First of all, this is your website, a group on social media. networks and Yandex-Direct. Without a doubt, investing in the Internet is justified. According to Wordstat, the phrase “business card printing in St. Petersburg” is searched for by up to 650 people per month through the Yandex search engine. And the phrase “printing house in St. Petersburg” is about 6,500 people per month:

There are also a lot of other requests, such as: “large format printing”, “T-shirt printing”, “photo printing” and so on. The audience of clients on the Internet is very large. In fact, today it is even easier to attract a client via the Internet than to attract them in reality (in the ratio: costs - effect).

Creating and promoting a website will cost 60 - 80 thousand rubles, a group can be promoted for 10 - 15 thousand rubles. The budget for advertising through Yandex-Direct can be different, on average it will cost at least 30 thousand rubles.

Business plan for a mini printing house

Investments for starting a business:

• Purchase of equipment - 500 thousand rubles.
• Repair and design of the premises - 100 thousand rubles.
• Furniture - 100 thousand rubles.
• Consumables - 50 thousand rubles.
• Advertising and website creation - 50 thousand rubles.
• Other expenses - 30 thousand rubles.
• Reserve fund - 200 thousand rubles.

TOTAL - 1030 thousand rubles.

Fixed monthly expenses:

• Rent of premises - 40 thousand rubles.
• Salary + insurance contributions (5 people) - 120 thousand rubles.
• Utility costs - 15 thousand rubles.
• Other expenses - 30 thousand rubles.

Total - 205 thousand rubles.

Income:

• Average check - 3000 rubles
• The average cost of materials in an order is 10% or 300 rubles.
• The average number of orders per day is 5 pieces.
• Working days in a month - 22
• Income per month - 297,000 rubles

Hence, profit per month: 297,000 - 205,000 = 92,000 rubles. Minus taxes (USN, 15% of profit), the printing house’s net profit is 78,200 rubles. The profitability of the printing house is 38%. The return on investment with such indicators will occur after 15 months of work (taking into account 3 months for business promotion).

Today there is clearly a certain decline in printing production. But this crisis has affected large printing enterprises. But small private companies focused on producing small orders are doing well. Clients willingly turn to them for printing services. Therefore, if you decide to try your luck in this field, then you can safely sketch out a business plan for a mini-printing house.

Registering a company

At this stage, you will need to decide on the organizational form of your modest company. Without complicating matters, just register as individual entrepreneur. Individual entrepreneur does not require a complex registration procedure, and in financially costs less.

Individual entrepreneurs are characterized by the use of a simplified form of taxation. And don't forget to visit the tax office to register. You don't want problems with inspectors, do you? You will also not have to obtain any additional permits or licenses.

The only thing you will definitely need to do is to obtain a written report from the fire service, which would record the fact that you have complied with all the strict rules and regulations for the operation of electrical equipment.

And in the future, safety should not be neglected. Still, digital printing is one of the enterprises associated with the storage of flammable materials, and a short circuit in faulty equipment can cause big trouble.

The scale of future production

Before renting premises and purchasing equipment, calculate the scale of your printing production. Will you take on the production of brochures and booklets? Or will you focus on producing small advertising products for now?

Will you develop the design yourself, or will your tasks only include printing according to the customer’s designs? Are you focused on publishing various manuals in the future? teaching materials For educational institutions? This service is now one of the most in demand.

The answers to these questions should be contained in a business plan for a mini-printing house. It is based on the outlined boundaries of future activities that you will select the size of the room and the necessary technical equipment.

We purchase equipment

Purchasing equipment will require serious financial investments from you. Even used printing equipment it costs expensive.

For black and white printing a risograph is required, for color printing an offset press is required. A color copier would be a good idea. Don't go for cheap samples. It would be completely inappropriate if, in the midst of printing an order, your equipment breaks down or defects appear in the image. You will lose the client, the order and lay out a large sum for repairs. At the same time, your enterprise will begin to stand idle.

In addition to the printing machines themselves, you will definitely need a cutter, a folding machine, a binding machine, and a copy frame in your production.

Some manufacturers printing equipment offer already completed kits for setting up a printing house. This is a good solution for those who do not want to spend a lot of time searching for the necessary devices and units.

Also, when purchasing equipment, always check the availability of service. Otherwise, you will spend a long time looking for a technician who can carry out high-quality repairs, and you will also have to run around looking for spare parts and components.

And if we talk about how much it costs to open a printing house, you need to take into account that you will spend at least about 20 or 30 thousand dollars on equipment. And this is only with the most modest set of devices and printing devices.

We are looking for premises

You will need a small room. However, it must have space for storing finished products and consumables. Moreover, the storage area should not be located in close proximity to operating equipment.

Do not install the units too close to each other, otherwise the printer will simply not be able to turn around. Also, provide a place to receive visitors and place orders. And if you have your own designer on your staff, then he must also have his own work area.

Before opening your printing house, install a ventilation system in the room (especially the production one). Also, take care of the hood. This, of course, is an additional expense, but you will protect your own health and the health of your employees.

It is important to choose a place

Since you will be working for people and with people, try to choose the most accessible places. You will need clients, which means it would be nice to have a business center, office building, shopping or Entertainment Center, educational institution. Then you will be visible, you won’t need to be specifically sought out, which means your mini-printing house business plan will begin to pay off much faster.

Printing Services

Depending on the scale of your enterprise, printing services may include prepress, printing, post-press processing, and design. You can master printing books in small editions, magazines, and newspapers.

Educational institutions (universities, schools, technical colleges) often ask to release methodological manuals, textbooks developed by teachers. Students also need printing services when they need to reproduce something from the literature or print out coursework or diploma projects.

In addition, you may be asked to design and print labels, stickers, stickers, branded paper bags or packaging.

Book publishing

Publishing books and brochures requires certain printing equipment, and you will also need a competent printer. Typically, these orders do not appear often, and it is irrational to bet only on them.

Today, the demand for printed products is becoming higher and higher, which means the need for printing houses is constantly growing. The success of a printing house largely depends not only on what volumes of products it can produce, but also on how quickly and efficiently the order is completed. At proper organization this type business can generate considerable income, even if the company provides a very narrow range of services. The equipment will fit well in a small office.

Choosing a printing house type

Before you open your own printing house, you need to decide on its format. Will it be a full-fledged printing shop, focused on the production of books, newspapers and other large paper products, or will it be a mini-printing house, the main activity of which is aimed at providing printing services for smaller products - business cards, booklets, posters, calendars and other things.

In most cases, opening a mini-printing house will be the most correct decision. There are several reasons for this:

• Opening a small printing house does not require significant investments - the minimum amount is 500,000 rubles.
• At the beginning of your work, you are unlikely to be able to provide the printing house with large volumes of orders for printing books and magazines, but small ones are quite possible.
• Mini printing house at proper management business can always grow into a more serious company.
• It can be a great addition to your main business. Quite often they open their own printing houses, magazines and newspapers.

Registration of a printing house

Like any other type of business, opening a printing house requires registration with the tax office. To register a mini-printing house, it is enough to obtain the status of an individual entrepreneur. In this case, you don’t even need a business permit. If you plan to open several branches, you need to think about registering an LLC.

Before opening you will need to obtain permission from:

• fire inspection;
• supervision services for compliance with labor safety rules.

Naturally, sooner or later you will have to hire staff to work in your company, and it follows that you also need to register with pension fund and employment service.

Selection of premises

An important step when opening is the choice of premises. On average, for a mini-printing house, a room of 40-50 square meters, equipped with ventilation and electrical wiring with a power of more than 280 W, is sufficient. It is also important to have a toilet and a room for workers where they can rest during breaks between work.

Also, the room should be divided into several zones:

• to accept an order;
• working;
• stock.

It is advisable to have a separate room for each room.

It is better to rent a room not in a residential building, but in the building of business centers or educational institutions. This way, the operation of the equipment will not disturb neighbors, especially if the order is carried out at night. The building must also have convenient access for loading finished products.

It doesn’t matter where your printing house will be located - in the city center or on the outskirts, the main thing is that enough people pass nearby. Perfect option– opening near universities, business centers. That is, in those places where there will be a high demand for printing services.