It is a type of communication whose purpose is the exchange of information between existing or potential partners. During business communication, important issues are resolved, goals are set and achieved, personal and business qualities are acquired. To better understand all this, you need to understand what types of business communication exist.

Direct and indirect

All types of business communication are divided into two groups: direct and indirect. Direct communication is understood as communication that occurs directly between partners who are not separated by spatial and temporal barriers. This could be a negotiation. By indirect we mean contact that is carried out using technical means(phone, internet). Experience shows that, whenever possible, one should strive for direct communication, since it is considered the most effective for achieving any goal. Yet live communication when the interlocutors see it cannot be compared with anything else.

Verbal and non-verbal

There are such types of business communication as verbal and non-verbal. Verbal is communication through words, non-verbal is communication through gestures, facial expressions, and postures. A nonverbal portrait of a person can be compiled by what postures he chooses to conduct a conversation, how he looks at his interlocutor and with what intonation he pronounces this or that information.

Business communication technology can be carried out using in various ways and Depending on this, they distinguish the following types business communication:

Business meeting

Here we mean such business communication when the entire team of an enterprise or company gets together to discuss pressing problems or make a common decision.

Public speaking

This type of business communication is to some extent a continuation of the previous one. This is the case when one person conveys some information to his colleagues or another group of people. The speaker must clearly understand what he is talking about, and his speech must be understandable to the audience.

Business conversation

This is a type of business communication in which information is exchanged on some of the most important this moment topic. For example, this includes discussions between company employees about work processes. During business conversation a decision does not have to be made.

Business meeting

Unlike the previous type of communication, the end result of negotiations is to find the most correct solution and accept it. Business negotiations have a specific, clear focus, which may result in the signing of important contracts and transactions.

Dispute

During business communication, it is not always possible to avoid an argument. Often, only thanks to the clash of interests and the participants defending their positions is it possible to come to some kind of decision. But sometimes it is precisely the dispute that prevents it from being accepted.

Business correspondence

It is an indirect mode of business communication in which information is conveyed through writing. For example, this may include written orders and requests. Business correspondence can also be carried out by sending emails, which significantly saves time. There are two forms: a letter (sent by one organization to another) and a private official letter (sent on behalf of an organization to another individual).

Speaking about business communication, its main phases should also be mentioned.

Phases of business communication

· Preparation for communication.

· Communication phase (making contact).

· Concentration of attention (on some problem or feature).

· Maintaining attention.

· Argumentation and persuasion (in case the interlocutors’ thoughts differ).

· Fixing the result (end the conversation at the right moment).

Business conversation is fundamentally different from conversations in household topics. The subtleties of the psychology of this type of conversation require the formation of etiquette in order to conclude mutually beneficial cooperation.

Peculiarities

Business communication is the creation of a complex multi-stage process of creating relationships between interlocutors who are connected by common professional interests. Characteristic feature is strict behavior within established boundaries, limited by official etiquette with a twist of national tolerance.

Etiquette subordinates two categories - a list of regulations and instructions. The latter represent the attitudes of employees towards a higher position, while norms are the psychological aspects of interaction between employees of equal position in the career ladder system.

However, both groups obey general requirements polite cooperation. Personal interests, hostility and negative mood should not influence the progress of work.

The philosophy of business communication must promote established order formal business style. This applies to both written standards and behavior with other individuals.

The culture of communicative interaction is in several main stages, which provide for further relations between business partners:

• A polite greeting with the purpose of showing a friendly disposition to the interlocutor. People must trust each other within joint activities;
• Getting to know each other involves establishing contact to visually introduce each other;
• Targeting a specific topic;
• Discussion of a goal or resolution of a pressing issue;
• The outcome of the conversation.

Such an attitude to order is necessary for building cooperation, based on the mutual interests of both parties. Further relationship involves working productively to achieve the goal, with creativity and active interest, which will increase the progress of production in the business.

Styles

Knowledge of the rules of business communication allows a person to rapidly rise through career ladder, increasing status and significance in society. In the process of improvement, an individual develops a certain style of behavior, which in most cases depends on the type of activity:

1. Humanistic. This approach is gaining more and more popularity, as it involves providing support and a joint search for a solution to the problem. The employee is perceived as a person with individual qualities, taking into account his emotions and character;
2. Manipulative. A manager or colleague uses the interlocutor as a tool to achieve specific goals. For example, personal strict control over task completion is the manipulation of one partner over the other;
3. Ritual style, in contrast to humanistic, implies the creation of the desired status in society. Business and personal qualities are erased against the background of a certain “mask”, the characteristics of which were set in advance. This is a daily role for each employee, formed individually.

Knowledge of communication policy allows you to establish business contacts, because business communication is an integral part of managing organizational processes. Owners, managers and employees must effectively communicate their thoughts and ideas to others inside and outside the company.

Fortunately, there are several communication methods available to people whose job involves business communication. Each method allows employees to choose how a message is conveyed, as well as create specific communication styles for different participants.

Verbal

This type of communication at work is the verbal transmission of information. Verbal communication can take the form of meetings, face-to-face conversations, telephone conversations, and video conferences. She happens to be the best view business communication, as it allows interlocutors to visually evaluate each other.

However, the vast network of the business sphere prevents the spread of verbal type of communication. Language barriers, time difference and different culture create problems for verbal communication.

Non-verbal

Nonverbal communication represents business notes, official letters, documents and various advertisements. In order to send the same type of message to several people, nonverbal communication has practical significance. It can help in conveying technical instructions and demonstrate diagrams, graphs that need to be viewed for work.

Organizations are able to use documentation as evidence when making decisions various problems and important legal issues. Individuals and company representatives, using this method of business communication, will be able to further protect themselves from the legal side of the issue.

Also non-verbal communication when meeting in person, it is expressed in various gestures, postures and facial expressions. Behavior carries additional information for the interlocutor and helps him draw appropriate conclusions.

Electronic

Technology has enabled new forms of business communication. Email, web conferencing, social media allow you to conduct business communication with several people at the same time. Official websites of companies reduce the level of communication with consumers, while simultaneously demonstrating the strong qualities and characteristics of the company.

Electronic business communication takes less time and reduces costs. An important point is that the interlocutors do not depend on the location and the need for a personal meeting.

However, in establishing business relationships, direct communication is important, which helps to establish eye contact and create a visual impression of the interlocutor. It is important that both parties are in the same time and space, as it is necessary for the participants to make a good impression. Personal presence can have a strong impact on the entire process of business communication.

Depending on the situation, direct contact is not always possible. Exactly like discussing an issue with several people creates a barrier to the exchange of information. Consequently, business communication takes a different form of interaction:

• Business correspondence. Orders, letters and resolutions are an indirect form of communication. A written form of communication is necessary to resolve conflict or acute situations both within the organization and between legal entities;
• Press conference involves informing the public to discuss current issues through a meeting of officials with representatives of the media;
• Meeting. It is carried out directly within the organization with the aim of setting and resolving problems between employees. The manager needs to discuss work activities with several employees at the same time.

During professional activity arise various situations, which cover forms of business communication. Some cannot be resolved without conflicts, others require a tolerant approach. The process is complicated by emotional outbursts of individuals defending their own point of view.

The role of business communication is to regulate the interaction of interlocutors in a business environment to prevent problematic situations.

Communication Basics

The presence of personal characteristics complements the definition of business communication. The interacting parties observe established etiquette, which develops depending on national and professional traits. Psychology, linguistic behavior and the participants' ideas about the state apparatus also have a significant impact on the course of the conversation.

The strategy that forms the basis of the conversation must be chosen correctly. For this purpose, it is recommended to first take into account the characteristics of the interlocutor:

• type of temperament and expression of emotions;
• language features;
• national customs;
• professional sphere;
• position in the company;
• tolerance and attitude towards people of other nationalities.

Ethics in the philosophy of business communication plays an important role, being topical issue to date. Almost every person makes a business transaction every day. Moreover, a significant part of life is spent participating in and preparing for professional activities.

As part of comprehensive ethics programs, many companies have developed internal policies that address employee cultural conduct. The policy is implemented as in simple calls for compliance general rules culture, and in a more detailed code.

The latter contains specific behavioral requirements that express the company's expectations from employees. Also domestic politics is a list of recommendations for solving some common problems that arise in the course of doing business.

The foundation of business ethics is twofold: pragmatism and prescription. The first principle involves extracting maximum benefit from more persons The amount of expenses must be offset by the total benefits from business contacts and agreements.

The moral injunction is that decisions made by an individual should not depend on the consequences and rules dictated by society. For example, the organization should not lie to the consumer regarding the services provided.

Knowledge of business etiquette is relevant due to the fact that it helps the participant in the conversation to take more advantageous position. However, interlocutors should take into account each other’s interests and build on mutual benefit when discussing the goal. At the same time, it is necessary to defend positions with a clearly stated speech, correctly formulating your thoughts. Achieving a positive result depends on mutual understanding and cooperation of both parties.

Norms and principles

The field of business communication touches almost all areas of everyday life. Such extensive interaction is no exception to the list of interpersonal communications, requiring process adjustment.

The flow of business negotiation processes is based on basic principles:

• Business communication affects not only the discussion of specific issues, but also the personal relationship of the interlocutors. Thus, any contact is not complete without interpersonal conflict;
• Each person initiates conversation continuity through verbal and nonverbal gestures. Thanks to such messages, the interlocutor draws conclusions and models the current situation;
• Focus. Any communicative act carries with it specific goal: to establish business contact or resolve common problem. Along with it, there are also hidden tasks. For example, when describing a problem in order to convey the essence of a meeting, a speaker may unconsciously demonstrate erudition and eloquence to the audience;
• Multidimensionality is based not only on the circulation of information between interlocutors, but also on the appropriate regulation of relationships. A conversation is a broadcast of personal data and agreement between business partners. At the same time, there is a manifestation of the emotional background between individuals. For example, one of the interlocutors is able to express a dominant position relative to his partner.

Rules of conduct dictate the tone of the conversation. Any wrong gesture or careless word can ruin a multimillion-dollar deal, while a friendly disposition will help you conclude a lucrative contract. It is important to know the list of basic norms for a positive outcome of business communication.

Clear diction takes the leading position. The audience must adequately perceive the speaker’s speech. It is important to convey the necessary idea to the listener, avoiding boring monotony. Vague speech with scant content can poison business communication.

Posture, gestures, signs of attention shown to a business partner are important and carry a semantic load. Even silence is part of interaction. Businessmen do not forget that they are communicating with partners, even if the topic of conversation shifts to an area not related to business.

Rules of communication

The more competent a person behaves in a professional environment, the better others treat him.

5 rules of communication in a business environment:

• Focus on mutual understanding

Business communication has the goal of finding a compromise. It is customary to be ready and open to perceive and exchange information with a partner. It was unethical to provoke the interlocutor into conflict or avoid contact. Attention, respect and interest in the interlocutor’s speech is expressed in looks, gestures, and the ability to listen without interrupting.

• Speech should be clear, intelligible, unhurried and non-monotonic.

In general, any extremes in speech should be avoided. When a person speaks too quietly, indistinctly, quickly or, conversely, too slowly, his speech is difficult to perceive, becomes incomprehensible and unpleasant.

In addition, if the subject speaks moderately loudly and extremely clearly, his partners get the idea that he is a mature person and a confident person.

• Thoughtfulness of speech

The speech must be composed, or better yet, written down. Before starting a conversation, business people note for themselves topics and issues that require discussion. A report or public speech is built according to plan, the introduction, the main part and final conclusions, and results are written.

• Ability to ask both open and closed questions

The answer will depend on how the question is asked. If the question requires a “yes” or “no” answer, the interlocutor will have to answer clearly; if the question remains open, he will have the opportunity to express his point of view. Questions that are too direct or tactless should be avoided.

• Unacceptability of long phrases and complex sentences. Short, meaningful phrases save time and simplify the perception of information.

Compliance with all the principles and rules may seem problematic, but difficulties are overcome by working on oneself. The ability to communicate in a business environment comes with experience in business interaction.

Language of communication in the business environment

The concept of "language" is used to refer to the system of signs through which people think and speak. It is also a way of expressing a person's self-awareness.

The language of business communication is an official business style of speech intended for communicative interaction in a professional business environment, as well as other related areas.

Business language is a system of communication in oral and written form that regulates working relationships.

Official style writing has the following features:

• concise presentation of information;
• strictly required form;
• special terminology, cliches, clericalism;
• narrative nature of written speech;
• almost complete absence of emotionally expressive means of speech.

Business oral speech has three components:

• content component (characterized by clarity and logic);
• expressive component (characterizes the emotional side of information);
• incentive component (recognized to influence the feelings and thoughts of the interlocutor).

The language of business communication of the subject of interaction is assessed according to the following indicators:

In a professional environment, it is customary to adhere to etiquette, general standards of morality and ethics.

Business communication is based on the following moral standards:

• honesty;
• decency;
• justice;
• responsibility.

But the concept of business communication also includes psychological aspect interpersonal relationships. They can not only be neutral-friendly, but also have the nature of fierce competition and struggle.

Business communication is not only the ability to speak, look and conduct business well, but also the ability to build interpersonal relationships.

Overcoming communication difficulties

Even if you follow all the rules of business communication, you may encounter the following psychological barriers:

1. Barrier to motivation. When the interlocutor is simply not interested in the subject of conversation and it is impossible to interest him. Such a barrier is an indicator that one partner treats the other not as an individual, but as a means to achieve a goal.
2. Moral barrier. When the interlocutor turns out to be an unscrupulous, dishonest person prone to deception. He uses business communication as a way to hide his malicious intent. The better the immoral intent is “disguised” behind the ability to speak and behave beautifully, the more difficult it is to overcome this barrier.
3. Barrier of emotions. Negative emotions, feelings, thoughts towards the interlocutor do not allow you to build a harmonious relationship. Business communication will be useless and ineffective if partners treat each other poorly.

To overcome the difficulties of business interaction and win over your interlocutor, you should adhere to the following recommendations:

• Calling by name

Such treatment is a sign of respect and consideration. All people love to hear their name and perceive information better when spoken immediately after it.

• Smile

It is not always appropriate. More often, important issues require concentration and seriousness, which, naturally, is expressed in restrained facial expressions. But a smile is a means that evokes sympathy and a willingness to make contact.

• Compliments

Kind and unobtrusive pleasant words will brighten up any communication, especially strictly business ones. It is customary to give sincere but reserved compliments.

• Attention to personality

When communicating on business topics, one should not forget that its subjects are people with their own characteristics. Everyone and everyone likes to be listened to carefully, interested in them, supported and respected.

• Honesty and integrity

Concealment or distortion of information sooner or later becomes clear, and once a damaged reputation and lost trust are difficult to regain.

You can learn the basics of business communication on your own or gain the necessary knowledge in educational institutions, courses or seminars.

The art of communication in a professional environment is learned in practice when an individual begins to act and behave as honest, reliable and cultured person, and a professional in his field.

The concept of business communication is inextricably linked with interaction in the field of cooperation. No entrepreneur or employer can do their work without business interaction. Business communication, its types and forms, act as a kind of link on which any business interaction between people is built. The head of the enterprise must take on the function of a wise mentor who will guide his employees in the right direction, help them grow and develop professionally. Employees must mandatory respect your leader. Only in this case will they be able to really learn something useful from him.

The rules of business communication should be known to every self-respecting person. Otherwise, he risks getting into an unpleasant situation himself and putting others in an awkward position.

Types of business communication

Business communication, to one degree or another, involves purposeful interaction within the framework of teamwork in order to obtain a certain result. It is traditional to distinguish several types of business communication.

• Business correspondence. This type of communication refers to the so-called correspondence interaction, when information is conveyed to the interlocutor through a letter. Compose business letter is not as simple as it might seem at first glance. It is necessary to take into account some points, such as: the design of the electronic message, the time frame within which the response will remain relevant, and the brevity of the presentation of the necessary information. As a result business correspondence people can come to certain conclusions and conclusions. Read more in the article.
• Business conversation. The ethics of business communication necessarily includes conducting conversations that would benefit the development of the company or enterprise. In a business conversation, a manager and a subordinate can clarify significant issues for themselves, determine the range of necessary tasks that require immediate solutions, and discuss the results. It is during a business conversation that significant elements of the activity are clarified and the necessary details are clarified. Any work issues can be discussed with the help of this type of business communication.
• Business meeting. Sometimes it is not enough to simply have a conversation with employees as part of corporate work. To achieve more effective interaction and a better understanding is required to resort to a business meeting. These meetings address significant urgent issues that cannot be delayed. Meetings can be held among managers or aimed at the boss’s work with staff.
• Public speaking. Business communication is designed to ensure the establishment of business connections between employees. Public speaking is used in cases where it is important to convey some information of an educational and presentational nature to listeners. Anyone who speaks before an audience must have all the necessary knowledge on the subject of his report, as well as a number of personal characteristics that allow him to freely and easily reproduce this information. Basic requirements for the speaker: grammatically correct speech, self-confidence, clarity and consistency of presentation of the material.
• Business meeting. They are an integral element of business communication. With the help of negotiations, you can quickly solve an important problem, determine the immediate goals and objectives of the company’s development, and hear the opinion and intentions of your opponent. Business negotiations are most often held between heads of different organizations in order to outline their positions and come to a common decision.
• Discussion. It often arises during business communication as a consequence of a clash of different points of view. The culture of business communication does not allow one to freely and openly express one’s positions if they contradict public morality, but with the help of discussion one can sometimes argue within the framework of accepted norms. The discussion reveals different views on the same problem and can often cover the subject of the dispute from opposite sides.

Functions of business communication

Business communication is a coherent system of interaction between entire groups of people with each other. It is traditional to identify several main functions of business communication. All of them must be considered in close relationship with each other, because the process of business communication itself is a single mechanism.

• Informational – communicative function is that all participants in a conversation or negotiation exchange the necessary information with each other. In order for each of those present to constantly follow the progress of the conversation and “not fall out” of the topic, it is required high concentration attention and interest. If the topic is relatively exciting, of scientific or artistic value, then it will be much easier for listeners to perceive. In the case of “heavy” topics, moreover, poorly developed by the speaker, the quality of the material does not meet the required level.
• Interactive feature consists in the need to correctly plan the sequence of actions between participants in business communication. The exchange of impressions regarding solved business problems forces employees of one enterprise, one way or another, to evaluate each other’s actions. When one employee pays attention to the performance of his colleague, he is already, to some extent, able to correct and control his own behavior.
• Perceptual function expresses itself through the perception of one interlocutor by another in the course of business communication. When we observe the activities of our colleagues, as a result we learn not only to remember the information we need, but also to analyze it, compare it with individual ideas and knowledge about life. Perception is necessary for every person for the full development of personality, awareness of one’s individuality, and building ideas about objects and phenomena.

Stages of business communication

Business communication always occurs in several stages, which follow one after another. None of them can be omitted, since together they contribute to the formation of the process of adequate business communication. , as a rule, implies strict adherence to all the rules. The norms of business communication cannot be fully observed without taking into account the main stages of business communication.

• Formation of motive. It should be understood as the threshold of what can be called a conversation proper, a conversation between people. Business communication arises, as a rule, out of necessity, as a result of purposeful, meaningful action. Awareness of the need to meet a certain person and offer him your services or consult yourself is a kind of preparation for a personal meeting. Without a significant motive or goal, business partners will not interact effectively with each other. Preparatory stage– this is the time when future partners analyze the need for participation in relation to each other, check the significance of future fruitful cooperation.
• Establishing contact. Usually occurs when partners first meet. Business communication begins when the need arises. To establish contact, interaction at the level of views is important. After all, if a person does not inspire confidence in us, we are able to recognize this precisely by their eyes. A meeting and a fruitful business conversation are usually preceded by a mutual handshake. Once the business partners have exchanged the necessary greetings, the actual interaction begins.
• Formulation of the problem. Business partners are unlikely to meet to drink tea together or have fun. They have a mutual problem that requires finding a solution. Moreover, a solution is necessary for all participants in the negotiations. At the meeting, a discussion begins of significant contradictions, existing difficulties and difficulties. If a product manufacturer and a potential client meet, the latter’s problems are discussed and a constructive solution is proposed.
• Information exchange. The ethics of business communication does not allow getting personal during important negotiations, but during their course, partners exchange information with each other. important information, which may turn out to be not just useful, but necessary, necessary. Businessmen are often willing to pay huge amounts of money for such information. How do business partners convince each other? Of course, not with empty phrases and promises. In business and business communication, an important element is argumentation, the ability to prove the veracity of one’s words and confirm their significance.
• Finding a solution. It usually proceeds from the need to resolve a significant contradiction. Once a confidential conversation has been established, a reasoned and consistent search for a solution can occur. Usually it is immediately fixed by the relevant agreement.
• Drawing up a contract. Written confirmation of a specific transaction is required. Business communication is always result-oriented, creating a specific product of activity. It is for this reason that it is necessary to sign important papers and strictly comply with all clauses of the contract.
• Analysis of results. This is the last stage of business communication. Some time after the negotiations, the participants gather together again and analyze the results obtained. This can be expressed in calculating profits, as well as in creating a desire to cooperate on an ongoing basis.

Features of business communication

Business communication differs from personal contacts in that it has a number of characteristics that distinguish it from all other interactions. What are these features? Let's look at them in conjunction with each other.

• The importance of reputation in business communication is simply enormous. In the business world, reputation is everything; losing it effectively means losing your business. It has been developed over the years, and therefore every competent leader values ​​​​his name very much. A name in individual entrepreneurship is a guarantee, the basis on which success is built. No self-respecting businessman will do anything that could refute or damage his reputation in the eyes of the public. Otherwise, all the achievements that have been achieved to date will inevitably be lost. Business is not only the number of successfully completed transactions, but also the opportunity to grow in your business and act for the benefit of other people. For example, if a company is engaged in the production of sportswear and shoes, then it is extremely interested in the product being different high quality. Otherwise, very soon the face of the enterprise will be lost.
• Specificity and clarity– another important component of business communication. Leaders must always define their goals very precisely and reliably. Only then do they have the opportunity to fully move forward and truly develop professionally. While a clear goal for the development of the company has not been set, there can be no talk about the laws of its formation. Having a far-reaching goal contributes to rapid self-organization, building constructive positions within the team, and developing a sense of responsibility.
• Mutually beneficial cooperation- this is what everyone strives for successful businessman and what his direct activities are aimed at. When entering into cooperation with other enterprises, a competent specialist always leads to a situation where both parties who have entered into a contract with each other benefit. A businessman with experience knows that it is completely unacceptable to care only about his own well-being and forget about his partners. In business, the ability to build business relationships, business communication itself, decides everything. A wise leader will never be truly satisfied until he spreads the well-being that has come to him to the people around him. If achievements are not built on the principles of harmony and environmental friendliness of success, then it will soon turn out that they were false.

Principles of business communication

Business communication requires maximum concentration from all participants in the process. The ability to effectively interact with clients, colleagues, even competitors is a very valuable and necessary experience. It is necessary not only to have direct knowledge on the subject of a business conversation, but also to be able to take into account important features interactions. Let's look at them in more detail.

Control over the situation

In business you can't show your real emotions. All successful entrepreneurs know this axiom. If you want to achieve great results in your individual activities, learn to clench your teeth at some point. It is extremely important to keep your finger on the pulse, to control everything that happens: new deals, signing contracts, your own feelings and doubts about this. After all, if a manager constantly thinks about whether he is really doing the right thing, the company is unlikely to achieve success.

Control over the current situation allows you to constantly be aware of events, whatever they may be. The opportunity to take active action arises only when there is a clear plan, confidence that all steps are correct and planned in advance.

If the person you're talking to is acting extremely unrestrained, never join him. A verbal skirmish or a heated argument are not components successful business. The real ingredients of a successful entrepreneur are always patience and tireless work.

The ability to hear your client

At the beginning of the development of any business, it is necessary to clearly understand what is most important in business. And the most important element is always the client’s persona. The target audience– this is what all activities are aimed at. The ability to work with clients, taking into account their needs and desires is the basis of success. Whatever your business is, it will benefit from such a profitable investment. It is necessary to invest not only in the development of production, but also in the service sector, so that visitors feel at ease and comfortable.

Audience requests are the company’s problems that need to be solved. You should always try to satisfy your client's needs as much as possible so that they leave satisfied with the quality of your work.

Ability to focus on what matters most

Someone will say that business is a very harsh thing and, of course, they will be right. Business communication is different in that it requires complete concentration, immersion, and dedication. Sometimes you need to throw away everything that is not important and look only forward. Any failures only strengthen you and force you to grow and improve professionally.

Life modern leader full of daily stress. Every day he is bombarded with a powerful flow of information that needs to be systematized, analyzed and applied in practice. Find main task and devote the bulk of your time to it - you will already become a winner. A talented leader always understands this.

Ability to separate personal relationships from business

People sometimes tend to mix work and interaction with co-workers. If a person seems unpleasant to us for one reason or another, this does not mean that he cannot be useful to the business. Being in large company, sometimes you have to work with completely different representatives, take into account the opinions of colleagues and take into account the most opposing opinions. Don't mix work and personal life. The development of an enterprise should be approached very responsibly, so that you do not have to regret it much later. Business communication is the best way to help a person concentrate on the desired tasks.

Ability to be honest

There is a famous fair statement - business must be clean. For the sake of making a successful transaction, you cannot be cunning, deceive, or use other people. All these ugly actions can result in damage to your reputation, loss of respect and trust from clients. Truthfulness is good in any activity. After all, if the client realizes that he has been deceived, this is unlikely to lead to the development and prosperity of your business. Business communication is the foundation on which trusting relationships are built.

Business communication etiquette

Ethics in business communication is a fundamental component of effective business interactions. Hundreds of people every day try to find the answer to the question: how exactly should you communicate with clients, how to negotiate in order to achieve maximum success? How to deal with different people? These and other questions will be discussed below.

The ability to admit your mistakes is a fundamental quality that leads to progress. If you accidentally make a mistake and know that it can affect the client’s decision whether or not to use your services, there is no need to dramatize the events. Simply apologize for the inconvenience and continue the company conversation. In this case, the visitor will think that nothing bad happened.

The tradition of offering coffee to customers began not very long ago, but is very effective in its application. Tea and other drinks are usually offered to create a feeling of relaxation, satisfaction and satisfaction in the visitor. positive attitude. It is in this state of mind that most often profitable contracts are concluded.

The intention to be as helpful as possible always produces a significant effect. The client must leave the company having completely resolved his problem or issue. Otherwise, he will never want to do business with you again. Today everyone wants to be successful and in demand. Become useful to every visitor, try to give him as much information as he needs. You will gain an excellent reputation, and the client will be satisfied.

Business communication styles

In business communication, it is traditional to distinguish several different leadership styles. They are all radically different from each other.

Authoritarian style

Based on the absolute power of the boss and the complete subordination of employees. When choosing this style of leadership, directors want to see clear implementation of assigned tasks (and sometimes in a fairly short time) and do not especially take into account how employees will feel. The authoritarian style of interaction assumes that the leader submits ideas, and subordinates must implement them. At the same time, their own opinion, individual aspirations, personal achievements are very often not noticed and not taken into account.

Chiefs who elected authoritarian style interactions, must be prepared for the fact that there will be no free expressions and truly creative thoughts in the team. Employees get used to thinking in accordance with the requirements of the manager and very soon cease to take the initiative at all. They will do only the necessary work and do not want to do anything overtime. And the reason for this is the inability to express one’s creative imagination, flight of thought.

Democratic style

Its basis is the coordinated work of the entire team, which takes into account any bold and creative ideas that seem interesting and useful to the manager. The head of a democratic management style is more friendly than an authoritarian one: he is fair, moderately reasonable and most of all cares about the well-being of the company. If the cleaner’s idea turns out to be useful, then his idea will be recognized and, perhaps, the employee will be promoted. The democratic style of interaction is recognized as the most effective of all existing ones, since it emphasizes the importance of each individual person and supports her ability for professional growth and development.

In a team where a purely democratic spirit reigns, each employee has a real chance for self-realization. If you work under competent guidance, you can gain good skills that will be very useful in the future. A democratic style of communication with employees contributes to better labor productivity, the release of internal strength, the emergence of interest in work, and the promotion of new unique ideas.

Permissive style

It manifests itself in the obvious indifference of management to the organization of work and performance results. Typically, this style of interaction is chosen by a boss who acts more formally than consciously. These may also be young managers who simply lack experience and have not yet learned how to properly organize a team.

A permissive leadership style suggests that the director has little interest in what is happening. Of course, such a method cannot be called constructive at all. With such an approach, it is absolutely impossible to grow professionally and work fruitfully. Employees get used to this state of affairs and soon consider it an acceptable norm.

Formal - business style

Mainly used for drawing up contracts and other business papers. At important meetings and negotiations, business communication is a significant indicator that demonstrates the general level of preparedness of specialists, so it must be demonstrated at its best.

IN ordinary life people do not deliberately speak to each other in official terms. However, on business meetings This is the only way to prove yourself, demonstrating competence and awareness in important issues. This style of conversation immediately puts others in a serious mood and creates a working atmosphere.

Scientific style

The scientific style is mainly used by teachers and managers educational institutions. Be that as it may, for its part, this method actually turns out to be very effective. As a result of business interaction, all participants in seminars and other forms of meetings receive reliable information about a particular subject or phenomenon. The scientific style is characterized by extreme rigor, consistency and conciseness.

Thus, the forms of business communication, its types, principles and rules create a unified picture of a holistic interaction in which the individuality of people is manifested.

Business communication is an interaction in which there is an exchange of experience, information and activities to achieve specific goals, solve a particular problem, and implement plans.

Business communication is differentiated conditionally into direct (face to face) and indirect (through correspondence or technical devices). It is worth noting that the direct form of business communication is characterized by high productivity and emotional impact.
In general, business communication, when compared with informal communication, differs in its goal and certain tasks that need to be solved. Friendly communication does not imply the presence of specific tasks and goals. Such communication can be stopped any time you want, unlike business communication.

Forms of business communication

• Speaking to an audience
• Negotiation
• Business conversation
• Meetings

• In the process of business communication, a partner is a person who plays a significant role for the subject
• Partners understand each other in matters related to the business
• The main task of business communication is useful cooperation.

Principles of business relations

• Interpersonality. Regardless of the business orientation, business communication has the features of interpersonal contact. Business communication occurs not only in the context of the topics discussed, but also reflect the attitude towards each other.
• Focus. Business communication is characterized by the presence of several goals. In addition to the main goal, there is also an unconscious goal. For example, a speaker, while describing the general situation of a company, is also trying to impress the audience by demonstrating intelligence.
• Continuity. As you know, any communication contains verbal and nonverbal components. During a conversation, we send behavioral messages to our partner, in accordance with which the interlocutor draws his own conclusions. Any behavior carries some information.
• Multidimensionality. During business communication, interlocutors not only exchange information, but also adjust their relationships.

1. Business contact, exchange of business information.
2. Demonstration of emotions to the interlocutor.

Business communication: contexts

• The physical context is determined by place, time, and the physical state of the interlocutors. Any of these factors can have a positive or negative impact on the communication process.
• The social-role context depends on the motives of communication and on the conditions under which it is carried out (on business meeting, in a cafe, in a work group).
• The emotional and moral context is responsible for the mood and feelings that each of the conversation participants puts into the communication process. The connections that take place between participants in business communication and formed in previous communication processes also play a role.

PARTNERSHIP. RIVALRY. DOMINANCE.

• Partnership provides for equal treatment of each other. The main ways interlocutors influence each other: public or tacit agreement, which is a unifying factor or a means of mutual control.
• Rivalry involves the desire to outplay the other side and achieve an advantage.
• With dominance, the partner is used as a means to achieve goals.