Naturalness and complex transitions are in fashion. Aluminum blondes, contrasting highlights with strands and dyeing in one tone fade into the background. Nowadays, soft tints of color on the hair are popular, giving visual volume and significantly extending the time between dyeing. AirTouch technology will help achieve this effect.

AirTouch technology

“A touch of air” is how the name of the technology is literally translated. This method combines the highlighting technique, which has long gained a strong position, and the desire to meet the spirit of the times. Before treatment, the hair is divided into strands, and then blown with a stream of air from a hairdryer, so that approximately 30-50% of the original volume remains from each strand. A similar effect can be achieved in various ways, including zigzag pulling out the strands that will be dyed and carefully shading the borders. Then each of the strands is wrapped in foil or transparent film, or simply placed a cotton roller under the base of the strand to avoid mixing.

The paint, as in conventional highlighting, is applied indented from the roots, blurring the transition line as much as possible with a dry(!) brush, which allows you to achieve the effect of highlights in the hair. It is in the ability to create a beautiful pattern on the hair that the professionalism of a stylist is fully demonstrated.

Ombre effect and AirTouch

For an even more natural effect of “slightly grown hair” and extending the time between dyeing, the “ombre” technology is used, that is, the root zone is darkened. At the same time, they try to make the transition lines as blurry as possible: no stripes, no contrasts. Using the technique, you can achieve different results: both the natural effect of sun-bleached hair and delicate colored shades that give your appearance a youthful and rested look. This season, pastel mint, lilac, and pinkish shades remain fashionable. Modern dyes make it possible to achieve this even without prior bleaching, maintaining healthy shine and density of the hair. However, in the case of AirTouch, the hair is tinted, including in a hairdresser’s wash, after the main stage.

AirTouch technology and its advantages:

• This is a gentle coloring technique in which not the entire mass of hair is processed, but only some strands. In this case, the thinnest, softest and shortest hair is blown out with a stream of air from a hair dryer.
• This is a way to add a refreshing, but not flashy, nuance to your image that will be appropriate in any setting.
• Growing roots, when dyed using this technology, look natural and appropriate

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Complex multi-color hair coloring is increasingly replacing traditional monochrome techniques. Especially if we are talking about such a creative new product as Airtouch, which allows you to look stylish and expensive.

Airtouch highlighting: the essence of the technique

Translated from English, the name of the Airtouch technique sounds like “touch of air.” It successfully combines highlighting-type dyeing and the effect of a hairdryer on colored strands. A stream of air literally blows out individual hairs from wide strands, which acquire the color of the selected dye.

As a result, the boundaries between the colored and “native” strands are blurred, and the lines lose their clarity and linearity. Smooth and gentle tints of tones that are created during the procedure make the final shade more voluminous and deep.

How to apply paint

After combing the hair along the entire length, the master begins to blow with a hairdryer. To do this, the strand is separated and processed with an air stream. At the same time, thin and damaged hairs, which are lighter than healthy ones, are blown out of the common bundle and cannot be processed.

Important! The air flow coming from the hair dryer should be cool so that the hair is not damaged.

Depending on the planned result, half or even a third of the initial amount of hair in the strand should remain. The hair remaining in the bun is dyed according to the type: a strip of foil is placed under the strand and treated with a dye composition. Make an indent of 3 to 5 cm from the roots, trying to blur the contour between the painted and unpainted areas.

What paint is used

Hairdressers strive to achieve a lighter shade, so in some cases the hairstyle will need to be lightened. But even with this approach, you should not count on a radical change of color - the contrasts should be soft and smooth, with beautiful natural tints.

Airtouch highlights for brown-haired women are often carried out using nut, caramel and café au lait shades. Highlighting brunettes is a very difficult task; many masters discourage owners of very dark hair from dyeing E If the desire to change the color is great, hair is bleached, and then the technique is gradually implemented.

It is carried out in the opposite direction - they try to darken the hair a little to make the overall composition more expressive. You can darken individual strands or sections of hair at the roots. Lightening the ends of the hair and individual strands near the face helps to rejuvenate the look and add shine to the hairstyle.

, especially light brown ones - fertile ground for highlighting. You can use both light and dark shades, and even combinations of them. As a rule, masters prefer to use a lighter palette - literally 2-3 tones lighter than the natural color of the curls.

It is recommended to select a shade based on the color type. If your skin is dark and your eyes are brown, a dark color option is suitable. Fair-skinned beauties should pay attention to light shades - wheat, golden, light brown. ABOUT Red Airtouch looks especially bold and bright on red hair.

Important! If your hair lacks volume and airiness, you should opt for light shades. Dark tones make the hairstyle more squat and “heavy.”

For short hair

There will be no pronounced color gradation, but bright contrasting shades will look impressive on them. Airtouch will not work on very short haircuts (pixie type), but a skilled hairdresser will create the desired effect on your hairstyle.

They give more room for imagination than short ones. Airtouch allows you to beautifully frame choppy and graduated haircuts and helps highlight the natural beauty of your hair. It is possible to use contrasting dyes and darken the root zone.

straight hair is ideal for implementing the Airtouch technique. They provide a wide field of activity for the master and allow him to combine several techniques at once. The final choice of shade and application method will depend on the original color and the wishes of the client.

Do I need to wash my hair before highlighting?

Although many people are intimidated by going to the salon with dirty hair, it is not recommended before a coloring session. Sebum (sebum) produced by the scalp will act as a barrier against the aggressive effects of dyes.

After all, even gentle dyes damage the hair, and by washing away the greasy film, we make the curls defenseless against chemicals. If your hair is naturally oily, you can wash your hair in 2-3 days before highlighting. Dry strands that lack sebum are not recommended to be washed earlier than 4-5 days in advance.

How long does it take to do a procedure in a beauty salon?

Airtouch highlighting is one of the most labor-intensive and time-consuming coloring techniques. After all, time is spent not only on the step-by-step application of the dye, but also on blowing each strand with a hairdryer. Plus paint exposure ( from 15 to 50 minutes), then toning and drying. Much depends on the length of the hair and its thickness - in total You can spend from 3 to 5 hours in the salon.

How long does highlighting last?

The sustainability of the result is due to 3 factors:

• paint durability;
• hair type;
• metabolic rate.

Gentle paints and tonics will be washed off after 3-4 weeks, and in a month the hair grows by about 1.5 cm. Renewal of highlighting should be planned approximately 6-8 weeks after the first procedure. And if the roots were darkened, you can make an appointment with a specialist in 10 weeks. In general, the effect of transitions will be noticeable for at least 6 months.

Prices in salons and specialists

Airtouch refers to complex highlighting, so the prices for the service are appropriate. Those with short hair can count on the cost from 3 thousand rubles, long - from 5 thousand. In some prestigious salons in the capital, they can charge from 7 thousand rubles for Airtouch coloring.

The cost of the work of craftsmen according to the portal profi.ru

Where do you want to highlight?

In the cabinAt home

Modern colorists and hairdressers prefer to use more than one color in coloring. Make a relief tone. Solid flat color is a thing of the past. With the help of Airtouch coloring, the hairstyle becomes voluminous and stylish. Natural color.

There are several modern coloring techniques:

• shatush- smooth transition from dark roots to light ends
• ombre- lightening the ends by several tones
• balayage- distinguished by clear, large bleached strands
• airtouch original— natural effect, with a deep, relief pattern

The first three types of coloring are popular among hairdressers and clients. Firmly rooted in modern colorism. The Airtouch technique is a fairly new method. Few people know about its advantages and benefits. It has its pros and cons.

Airtouch staining method - technique

Translated from English, Airtouch means “touch of air.” The peculiarity of this technique: the strand for subsequent lightening is chosen in such a way as to cut off all small and unruly hairs. Unnecessary hairs are removed using the cold air of a hairdryer. The remaining strands are lightened or dyed in the desired color.

For this technique, the hair must be clean. Well stretched.

Secrets of applying paint

1. Select a small strand, no more than one or two centimeters wide.
2. Pull it 90 degrees, holding it by the tip.
3. The flow of cold air is directed from top to bottom.
4. The separated, small hairs are pulled down.
5. The strand is placed on foil.
6. The lightening mixture is not applied completely - retreating a couple of centimeters from the root zone.
7. The composition is applied tightly to the middle and end of the strand.
8. Wrap it in foil. Proceed to the next strand.

The more strands, the better the result. Leave the lightening mixture on for 30-35 minutes. We wash it off. After lightening, you can tint it in any desired color.

Paint - what kind is used for airtach

The main thing is to prepare the base well. For a clean base, you need to lighten your hair correctly. To lighten, you need powder and oxide. It is better to take a low percentage of oxide - 3% or 4%. You will have to keep the lightening mixture at this percentage longer, but you can avoid hair damage. After lightening, we move on to tinting with paint.

The dye is chosen in accordance with the client’s preferences and his natural color type. The relevance of certain colors plays an important role. Ash and silver shades are in fashion today.
Use a corrector with a blue or violet tone, which will remove yellowness after lightening and give a noble ashen tint.

Ombre and Airtouch - what's the difference?

First you need to define what these two techniques are.
- This is coloring in which there is a smooth, imperceptible transition from dark roots to light ends. There is also a reverse ombre - a transition from light roots to dark ends.

Airtouch is a modern type of highlighting in which individual strands are processed. Short, thin and damaged hairs are separated from the strand being dyed by a jet of air. The coloring is gentle - thinning hairs will not be affected.

The difference lies only in the application technique and, in the second case, the more gentle effect of the dye.

Who is Airtouch suitable for?

Blondes. This type of coloring is well suited for blondes if they want to refresh the color of their curls without harming them.

Brunettes. This technique can be used by brunettes who want to get rid of the black color without harming their hair.

A la nature. This painting method is suitable for those ladies who prefer a natural effect.
Businesswoman and mothers on maternity leave. Women who don’t have time to visit a salon every month and devote hours to their beauty. The Airtouch effect lasts on curls from several months to six months. You only need to do tinting once a month to refresh the color.

This technique is suitable for any woman, in any age category, who follows fashion and her curls. For ladies who want to add volume to their hair, a well-groomed look, and shine, this technique is ideal.

Airtouch coloring for dark hair

Coloring done using the Airtouch technique on dark curls looks good. Brunettes can add volume, interesting shades, tints and highlights to their curls using airtouch. What additional tone to choose and what percentage of hair to dye is decided by the client together with the stylist. A professional will always suggest the right solution and help you choose the undertone. The whole palette of red, caramel, and chocolate looks good on dark curls. In the summer season of 2018, bright wine tones or colors from the blue palette are fashionable. Such bright accents look good on blue-black hair.

Airtouch for blonde hair

Blondes more often than others use this technique to give a beautiful shimmer to their curls.

• first of all, it's beautiful
• secondly, it’s fashionable
• thirdly, the health of the hair is maintained
• fourthly, the hair tone and pattern are so individual that we can confidently say that your coloring will be unique.

This season, and in subsequent ones, the fashion for ash blonde will continue. The whole palette of silver, ash, even gray shades will look very stylish on light hair. For lovers of bright accents, all berry tones and a blue palette are relevant. This coloring looks modern and fashionable.

Airtouch for fair-haired people

Fair-haired girls look very natural and organic. One of the most common hair colors in our latitudes is light brown. But the variety of light brown palettes has one drawback - fading and a mousey (gray) undertone. Stylists offer to diversify the gray palette of light brown shades.

Light brown color can be diluted with strands of wheat or platinum blonde. If the color is light brown with a red undertone, you can add honey or caramel highlights. A dark blond shade will look good framed by chestnut and red strands. If your hair color has a gray undertone, it’s good to add ash and silver highlights.

Airtouch for redheads

Red curls are well shaded with light chestnut colors. Different shades of red, caramel, and honey will look good. Also, various shades of flame look very impressive on redheads - from scarlet to bright yellow. An experienced master will be able to turn an ordinary red color into a fiery flame. A girl with such a shade of curls will not go unnoticed.

Caring for colored hair

Immediately after dyeing, you need to use a low-ph shampoo. It allows you to stop all chemical processes occurring during coloring. Subsequent hair washing is carried out using shampoo for colored curls. It is also necessary to use appropriate masks and balms. They can be recommended by a specialist in a salon, or you can purchase them yourself in specialized stores.

Systematicity. Caring for colored hair should be constant. The use of care products is carried out on an ongoing basis, only then the hairstyle will delight you with rich color and healthy hair for a long time.

Secrets of care. Curls should not be combed immediately after washing - they become brittle. It is not advisable to constantly blow-dry, sometimes it is better to dry it naturally - this way your hair will retain its shine and strength for a long time. It is necessary to use nourishing masks at least once a week.

Durability of coloring

Airtouch coloring is one of the most durable. A new hairstyle can delight its owner from several months to a year. If the coloring was done on a natural base, then the transition between coloring and regrown roots will not be visible at all. If airtouch highlights were done on previously colored ones, then about once every 1 month it is necessary to tint the roots. You also need to remember about tinting - with it your hair will look like it came straight out of the salon. For tinting, tinted shampoos (silver, purple, for copper shades) or tinted balms are suitable.

Is it possible to do coloring at home?

Every specialist in the field of color will say that this is simply impossible.
First, Airtouch is a labor-intensive process. A salon master spends 6 to 9 hours on such equipment.
Secondly, you need to see the entire scope of the work, how to apply the drawing. For this, at a minimum, a sheath assistant.
Thirdly, lightening, coloring and tinting in the salon is carried out only by professional means. Only a specialist can calculate their number, select the required color, and avoid harming the hair. Therefore, saving on your own beauty is not recommended.
Only by trusting in the hands of a professional can you get the long-awaited result and avoid unpleasant surprises.

Women have always wanted to look stunning. They decorated themselves in ancient times, in the Middle Ages, and now. Modern hairdressing technologies make it possible not only to change hair color, but to create a unique play of shades. One of the popular techniques today is airtouch dyeing.

In this article:

Aertach, translated from English, means “touching the air.”

The definition is very accurate, because this coloring creates a feeling of airiness, volume and gentle tints. The new equipment looks stylish and expensive. It is increasingly replacing outdated technologies such as ombre, balayage, highlighting and other techniques that are very similar in appearance.

To understand the difference between these seemingly very similar techniques, you need to understand the technique of performing each of them.

• Ombre

With , the transition from one tone to another is clearly pronounced. The border is clear. The idea is as if the woman forgot the way to the hairdresser. That is, the roots and most of the length have a natural tone, and the ends are painted in the desired shade completely, and not in separate strands.

• Balayage

The strands are dyed from the middle of the length, and the dye is applied using the Latin letter V. When dyeing using the balayage technique, two tones are used to achieve a smoother transition. In this case, the strands are not isolated from each other using foil or thermal paper. As a result, the hairs at the roots are darker and gradually change tone towards the ends. The palette is absolutely any, but the transition from one color to another is smooth.

• California highlighting

The strands are almost the entire length, but at the same time they seem to stretch. That is, at the tips they are lighter than at the roots. Up to 6 shades are used, which can be either similar to the main one or contrasting.

• Booking

A very labor-intensive technique that occurs in several stages. The process of achieving the desired result may take several days. Coloring is multi-stage, as each time a lighter tone is applied. So you will have to be patient.

Technique for performing Aertach

To work using the airtouch technique, individual strands are selected according to a certain pattern, then short hairs are blown out using a hairdryer, and the remaining ones are dyed. This technique allows you to avoid sharp and rough transitions of shades. No more than 30–50% of the total volume is processed this way.

The execution sequence is as follows:

• Diagnosis of the condition of the cover. This is a very important stage, since the master must select the dye as correctly as possible. Hair may be damaged, weakened or even damaged by previous dyeing.
• The head is divided into zones for painting, depending on the main tone.
• In each zone, strands no more than 1 cm wide are distinguished. Having pulled the strand, the master blows it with a hairdryer to blow out thin and short hairs. Paint is applied to the strand remaining in the hand and insulated with foil or thermal paper. Every zone is treated in this way, except for the one that frames the face.
• After waiting the required time, which depends on the type of dye, the product is washed off.
• Now it's time for toning. The tone stretches from roots to ends. If desired, the roots can be darkened or not touched at all, tinting only the lightened strands.

Watch the video for a better understanding of the technique.

Who can treat themselves to airtouch?

Airtach suits absolutely everyone. It can be done on brunettes, brown-haired women, fair-haired and red-haired beauties. For natural or dyed hair. The length doesn’t really matter either, but the longer, the more spectacular the result.

Airtouch for long hair

For long and medium-length hair, this coloring is simpler and easier. It's all about technique: you need to blow something out with a hairdryer. As hair grows, it will never be the same length; there will always be shorter ones.

Airtouch for short hair

With short ones there is more trouble, but you can resort to the balayage technique and simply comb the strands.

Brunettes and brown-haired women have a very large selection of palettes. You can use all shades of red, choose a caramel color palette, or consider chocolate. The most daring ones choose shades of wine or blue and purple. Such bold colors are considered a trend for 2019–2020. So bright and cheerful people can safely choose the most unusual colors. The result is guaranteed to exceed all expectations.

Air touch for blondes

Blonde fashionistas are the luckiest of all. We can say that this coloring was created just for them. The entire blonde palette belongs to them. Ash, silver and even gray shades continue to hold the palm among blondes. For brightness and fun, you can color it blue or dilute it with berry tones. Airtach is especially suitable for young beauties who want to stand out from the gray mass. Undoubtedly, this is the hit of the season today.

Airtouch for fair-haired people

Owners of light brown hair have always struggled with choosing a palette. The problem is that brown hair is difficult to change color and lighten due to the yellow pigment. The tone itself is mousy, which plunges fair-haired ladies into despondency. After all, even coloring in chocolate tones, after a couple of weeks, washes off into a nasty brick color. Aertach is a real find for sufferers. You can dilute the “mouse fur” with wheat, platinum, and honey tones. Dark brown hair will suit a chestnut frame or red strands. But for gray shades, ash and silver toning are used.

Air touch for redheads

Red-haired girls can amaze you with their use of fiery flashes. For contrast, you can use chestnut, and for sunny red, honey or orange. If you really want to look like fire, then red shades will make anyone squint. So the redhead gives such a flight of fancy that one can only envy.

After care

There are no special secrets and the rules are universal. This is the use of shampoos for colored hair with low PH, which allows you to restore all metabolic processes, using masks once a week. Care must be regular, only then can you enjoy your hair for a long time.

Little secret. It is better not to comb your hair immediately after washing. Wet hair, under the influence of a comb, stretches along its entire length, and tangles lead to breakage. It is better to use a hairdryer when necessary, when you need to style your hair or don’t have time to dry it. In all other cases, it is better to let your hair dry on its own.

Contraindications for coloring

There are no restrictions for healthy hair, except perhaps individual intolerance to dyes. The only thing you need to pay attention to is the condition. The thing is that airtouch involves dyeing with lighteners, and they can cause significant harm to already diseased hair.

Contraindications for the technique are as follows:

• The hair was bleached over a long period of time, in a rude and unprofessional manner, using low-quality dyes. In this case, the structure suffers greatly, and additional discoloration will only worsen the situation. It’s better to get proper treatment, and only then go to the master.
• Frequent extensions.
• Regular use of a hairdryer, curling iron, and tongs at maximum temperature. These devices damage the skin, causing severe split ends.
• Barbaric treatment: sloppy and harsh combing, tight braiding and tying with an elastic band, frequent use of hairspray. Hair becomes damaged along its entire length, splits and breaks.

In all these situations, it is necessary to undergo treatment, which will be recommended by a specialist in a good salon, and only after healing, begin to renew yourself.

How long does it last?

Well, now for the delicious part. Airtouch is a labor-intensive process. It takes a lot of time. How long you will have to sit in the chair depends on the experience of the master. But, as a rule, it is 6 – 8 hours. Full-time work. But you shouldn’t curl your lips contemptuously. The thing is that this coloring allows you to forget about the hairdresser for almost a year. It all depends on what kind of hair you had before going to the hairdresser: natural, without dye, or already had traces of it.

If the hair was your own, from nature, then you have a year in stock. If there is already coloring, then it is necessary to monitor the root zone, updating it each time. It is advisable to freshen up every 3 to 4 months.

How much does pleasure cost?

This kind of coloring is an expensive pleasure. The price depends on the length, first of all. But you need to focus on 7 – 12 thousand rubles. This is only in length. And also add here the thickness of the hair, its health, washing or lightening, the transition from brunette to blonde. The price in different regions of the country will differ, but not significantly. And if suddenly an advertisement “Aertach for 2000” caught your eye, then, most likely, the master is blatantly lying. No one will stand on their feet for 6 – 9 hours for such a meager amount.

Approximate prices in some cities:

Changes on the face (before and after)

To make the final choice in favor of airtouch coloring, it’s a good idea to look at the photo and make a comparative analysis of what it was like before and after using this technology.