The Samsung Electronics plant in the Kaluga region (LLC Samsung Electronics Rus Kaluga) is located in the north of the region in the Borovsk region on the border with the Moscow region, at the 85th kilometer of the Kiev highway.

The agreement on the establishment of Samsung Electronics Rus Kaluga was signed in July 2007. On September 5 of the same year, a solemn ceremony of laying the first stone in the foundation of the future plant took place and the construction of production facilities began - the main workshops for the production of television equipment and printed circuit boards were launched less than a year later.

On September 4, 2008, the official opening ceremony of the plant took place, in which the Ambassador of the Republic of Korea to Russia, the top management of Samsung and representatives of the Kaluga Region administration took part.

The company systematically introduces innovative technologies, improves logistics processes, diversifies and increases production. Today, the total area of ​​the plant complex is 460 thousand m2, while the production premises occupy about 63 thousand m2.

The plant is an important point in the route of the "New Silk Road" project, created for the transit of goods from Northeast China and South Korea through the port of Dalian along the Sino-East railroad and the Trans-Siberian Railway. The warehouse complex of the Samsung plant is used for storing goods delivered via Novy Silk road».

The first container train, dispatched from the port of Dalian on January 27, 2016, delivered components to the Samsung Electronics plant in the Kaluga Region, covering the entire journey in less than 10 days.

Using the Just in Time supply system, the plant is trying to attract as much as possible the enterprises of the Kaluga and surrounding regions. To date, the level of localization of production washing machines Samsung accounts for over 50%, with 100% of plastic washing machine parts produced directly in the factory. Particular attention is paid to the localization of raw materials (plastic and metal) - in this area the plant actively cooperates with OJSC NLMK (Lipetsk Region), OJSC Magnitogorsk Metallurgical Plant, OJSC Nizhnekamsneftekhim.

The plant is constantly developing, among its partners are enterprises from the Lipetsk, Samara, Vladimir, Moscow and Kaluga regions, and this list continues to replenish.

Television equipment produced at a plant in the Kaluga region is sold not only in the Russian market, from the western regions to Of the Far East, but also goes to consumers in Mongolia, Kazakhstan, to the countries of Central Asia and the Caucasus, as well as to Belarus, Ukraine and Moldova.

Since September 2016, the plant has been supplying washing machines for export to 20 European countries, including Austria, Estonia, Latvia, Lithuania, Czech Republic, Slovakia, Italy, Denmark, Sweden, Poland, Bulgaria, Romania, Albania, Bosnia and Herzegovina, Montenegro, Macedonia, Serbia, Slovenia, Croatia and Hungary.

The Samsung Electronics plant in the Kaluga region provides jobs for about 1200 residents of the region. Most of the plant's employees are residents of the nearby towns of the Kaluga Region (Obninsk, Borovsk, Balabanovo, Zhukov, Protva, Ermolino, Maloyaroslavets, Kaluga); the plant also employs employees from the Naro-Fominsk district of the Moscow region.

The Samsung Electronics plant in the Kaluga Region is the first foreign enterprise in the Kaluga Region to employ 20 hearing-impaired employees. This initiative of the plant was recognized by the Ministry of Labor and Social Protection of the Kaluga Region in 2014. Hearing-impaired workers are employed on electronic assembly lines. Many of them show excellent professional results - some of the hearing-impaired workers are noted as the best half-year employees in production.

The company's policy is focused on training and development of young professionals. Employees are given the opportunity to study foreign languages, as well as internships at Samsung enterprises in other countries of the world.

At the factory at high level catering for employees is organized, workplaces are equipped for people with disabilities, a system of dialogue between the personnel and the management of the enterprise has been established, including thanks to the created council of the work collective Smart Management Committee.

For employees of the plant, conditions for sports have been created, equipped gym, sports grounds, as well as corporate tournaments, contests and cultural events are regularly held.

Manufacturing processes at the Samsung Electronics plant in the Kaluga region meet high standards of environmentally friendly production and the requirements of environmental legislation Russian Federation... The plant implements an energy efficient management system; the plant is certified annually.

The company accepts Active participation in the public life of the region, supporting various environmental, social, sports and educational projects.

With the support of the Samsung Electronics Rus Kaluga plant, training was organized for high school students within the framework of the project of additional education in the basics of IT and programming "Samsung IT School" in Obninsk.

This project is part of the federal social and educational initiative Samsung Electronics. In "Samsung IT School" students learn Java programming for free, and at the end of the program they create their own mobile applications on the Android platform. The goal of the project is to assist in the training of future engineering and technical personnel, as well as help in the professional self-determination of students and increase their interest in the field of IT innovations.

On July 29, 2017, on the Day of the city of Obninsk, the Samsung Electronics plant became one of the main sponsors of a large-scale sports event - the Obninsk Atomic Marathon, providing its products - televisions and monitors - for the prize fund. The leaders among men and women at the distance of 21.1 km received the main prizes - Samsung TVs with a diagonal of 55 inches, at a distance of 7 km - TVs with a diagonal of 32 inches. Also, TVs and monitors were awarded to winners of both distances, and 15 Samsung TVs and monitors with a diagonal of 22 to 32 inches were raffled off among the finishers of both distances.

Ability to balance on the edge of a knife, instantly react to changes and be always on the alert - these are the distinctive qualities Many Korean companies have gone to the bottom, unable to withstand all kinds of "cleanup" and persecution, and Samsung not only survived, but also became a transnational corporation.

According to the biography of Samsung founder Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. "Three stars" - this is how the name of the company he founded in 1938 sounded in translation. At that time, this company did not even think about any high technologies, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung has built a reputation as a patriotic entrepreneur. Then the company fed the American troops with beer and vodka, having specially built the largest plant. But for this (1950), the North Korean communists put the name of Lee Byong Chul as an accomplice of the puppet regime on the execution list.
If Lee hadn’t smelled roast, reinvested all profits, and converted all proceeds into cash, Samsung would then be gone. How the money put in a wine box survived is a separate story. The car in which they were taken was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, was reborn from the ashes.
The second time, Lee was put on the execution lists under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in fact, for hobnobbing with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion, something like a powerful clan).
After a heartfelt conversation with General Lee, they not only did not shoot, but was appointed the head of the entrepreneurs of Korea. Samsung has become a concern that masters government orders and enjoys all kinds of subsidies and benefits. What the company, which grew into a huge conglomerate (1970), did not do everything - machine tools, ships, and chemical enterprises ...

In general, everything that was before the 70s somehow weakly correlates with the image of a modern corporation, and its real predecessor can rightfully be called Samsung-Sanyo Electronics - the first joint Korean-Japanese venture. True, cooperation with those very zaibatsu turned out to be not the most successful - the Japanese squeezed Newest technologies and shared only obsolete ones, and the prices for components were bulging. This is one of the reasons for the removal of Sanyo from the name of the company - the Koreans just learned how to make semiconductors themselves. By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Li empire, and in the late 80s, an economic crisis struck in Korea, and the company became unprofitable.
Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) had developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. Key point there was a shift in priorities in restructuring - quality became more important than quantity. The restructuring lasted 10 years and was crowned with success. One after another, the following companies went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased its exports and established itself in the global high-tech market.

1995 can be called a turning point in the history of Samsung - the beginning of the company's transformation into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash to smithereens defective Samsung products - 150 thousand faxes, mobile phones and other devices. The last Asian crisis of 1997, Samsung Group survived with a new president - Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of secondary businesses, laid off a third of his workforce, disrupting lifelong hiring practices, and relied on nascent digital technologies.
As you can see, while other companies were engaged in research and one after another released the world's first novelties - CD, transistor receiver, video camera, etc., Samsung survived, struggled with difficulties and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Samsung's hit products date back to this millennium.
It's even hard to imagine that this company once produced b / w televisions and other goods at "reasonable" prices. Today Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel LCDs and color TVs.

The company pioneered the development of SDRAM, the ultra-fast memory chips used in personal computers, and the dedicated memory chip used in the Sony PlayStation 2. A credit card sized camera phone! A third generation phone that accepts satellite TV programs! The smallest multifunction printer in the world! Surprisingly, in the summer of 2005, Samsung's brand value surpassed Sony for the first time! This was calculated by one of the British research companies.
In the TV market, Samsung has definitely bypassed not only Sony, but also Philips, and did it back in 2003. At CeBIT last year, Samsung blew its nose by unveiling the world's largest 102-inch plasma display (over two meters!), Which even Oracle CEO Larry Alison signed up for. The LCD TVs of the new models were checked out by magazines and experts, having noted this in various nominations such as "Best Buy" and "5 points". And the LN-57F51 BD LCD TV was even called a representative of a new era of TVs. Still, with it, even the room does not need to be darkened, since the picture quality does not depend on the ambient lighting.

Not a week goes by as Samsung announces something outstanding. Like the world's first mobile phone with a built-in 5-megapixel camera (now it has 7 megapixels) or the same first phone with a hard drive. In general, if we talk about the development trends of the company or even about its mission, it is both external and internal associated with digital convergence. This is when you look at a device and you cannot determine its class.
Take the SCH-S250 mobile phone, which has the functionality of a camcorder, MP3 player, 92 MB of memory and a display with a resolution of 320 x 240 pixels - what kind of mobile is it? Samsung believes that it has no competitors in this convergence, since no other company has such a set of proprietary technologies as Samsung. A bit boastful, but similar to the truth, since Samsung is a real manufacturing company, not a label sticker on other people's products. Suffice it to say that Samsung is the only company in the world that makes laptops and monitors in their own factories without using OEMs.

But Samsung is not only a high-tech factory, as it might seem, but also a recognized R&D center. There is, for example, a simple-looking small TV. Do you know what is interesting about it? Looks like a modern LCD but is actually a pipe tube. This is an example of Samsung's innovative design thought. Another example: an antibacterial phone coated with a special paint that emits colloidal silver. Laptops will soon no longer have hard drives - they will be replaced with a new generation of flash memory, the release of which Samsung will deploy in 2007.

Samsung approached the war of HD-DVD and Blu-ray formats with a purely Korean cunning or sagacity - instead of supporting one of the parties, as Sony and Toshiba did, it took and developed a combo player that supports both formats. Samsung's maximum program is ambitious: to become one of the three leaders in the electronics industry, both in terms of volume and quality of products, and to double the number of leadership areas. The movement in this direction is noticeable with the naked eye - more and more new Samsung products are in the consumer range above the average and even in the premium segment.

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Interesting information about the Samsung brand. Reference data on the Samsung trademark.

In the 1930s in Korea, entrepreneur Lee Byungchol started his own rice flour business. A small warehouse in Daegu City becomes the beginning great story by Samsung. At this time, Korea was a colony of Japan, and it was quite difficult to engage in private business in the country. However, as early as 1938, Li managed to create the first independent export channel from Korea to China and Manchuria. The active development of the supply of food products such as rice, sugar and dried fish made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was a consequence of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War ended this business. Warehouses were ransacked and burned, just like the company's main factories.

There is a legend that on the ruins of a burnt house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung grew rich quickly, despite the fact that the average per capita income in Korea in the 1960s did not exceed $ 80. It is worth noting that at that time, even in the capital, Seoul, there was no permanent electricity, electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, an imminent military coup toppled Rhee Seung Man, President and close friend Lee Byung, who, as a wealthy businessman, was part of the inner circle of the disgraced ruler. Lee Byung Chol himself was jailed for bribery and close acquaintance with the ousted president.

The new president of South Korea, General Park Chung Hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on export was supported by close relations with the United States, it was supposed to take foreign loans, acquire raw materials and modern technologies, and re-use the resulting profits for the purchase of raw materials and equipment. Korean reformers concluded that a stable economy should rely on large concerns, but they needed to be created as soon as possible, so government loans and loans were provided to the most prominent businessmen in Korea. They were backed by government orders, while certain legal and tax breaks made it possible for small businesses to grow into large conglomerates. Lee Byungchol was one of the successful entrepreneurs.

Thus, 30 large companies were created (chaebols - "money families"). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each "money family" had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc. etc.

South Korea's economy has grown at a rapid pace of 6 to 14% per year. The increase in exports during this period was 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black and white televisions, in Korea itself, only 2% of the population had them.

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to weather the economic crisis of the 1980s. The price of the crisis is a few non-core divisions, a sharp reduction in the number of subsidiaries. With the coming to the board of Lee Honghee, a whole range of reforms was proposed, which implied not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to make the company more attractive for subsidies, as the conglomerate lost financial support from the state.

Until the 1980s, the shares of the companies included in the concern were traded only in South Korea, while they were in rather low demand from investors. The reason is traditionally Asian governance based on the principles of Confucianism: only representatives of the Li family were at the head of the government. External investors had no levers to influence decision-making in the management of companies. In addition, traditional management meant lifelong employment and promotion career ladder for the length of service.

Marketing changes were introduced, a complete rework of the company's mission and a change in its symbol. The first two logos of the company featured three red stars. But Samsung's management, considering the former logo inappropriate to the image of an international corporation, decided to replace it. It was then that the modern emblem saw the light - a dynamically inclined blue ellipse with the name of the company written inside. An excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students from leading universities are examining Samsung's logo change as an example of an extremely successful rebranding today.

When developing a new emblem, oriental philosophy was not without. According to the company's representatives, "the elliptical shape of the logo symbolizes movement in the world space, expressing the idea of ​​renewal and improvement." These changes continued until the 1990s.

In 1983, the production of personal computers was opened.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.

Finally, in 1999, the Forbes Global Consumer Electronics Awards went to Samsung Electronics.

One of the most important directions is the creation of LCD panels (monitors) and TV, as evidenced by the ubiquity of production. Plants for the manufacture of monitors Samsung Electronics are located in South Korea (Suwon) (1981), Hungary (1990), Malaysia (1995), Great Britain (1995), Mexico (1998), China (1998), Brazil (1998), Slovakia ( 2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).

In 2008, a TV set production plant was opened in Russia (Kaluga region), the enterprise is engaged in the assembly of LCD and plasma TVs. The plant has a workshop for the production of plastic parts of the product body, but the line is not fully loaded and the main part of the devices is assembled from imported parts (mainly made in China) (November 2008).

The headquarters in the suburbs of Seoul was loaded with the production of displays of the highest quality (of all produced by the concern), and the 6 sigma control system was introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after a successful implementation, they distribute the load on the manufacture of a new product between factories around the world. This standard has been introduced at most of the plants of the concern, for example, it is the corporate strategy for the work of the Samsung SDI division.

The active development of the supply of food products such as rice, sugar and dried fish made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was a consequence of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War ended this business. Warehouses were ransacked and burned, just like the company's main factories.

There is a legend that on the ruins of a burnt house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung grew rich quickly, despite the fact that the average per capita income in Korea in the 1960s did not exceed $ 80. It is worth noting that at that time, even in the capital, Seoul, there was no permanent electricity, electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, an imminent military coup overthrew Lee Seung Man, president and close friend of Lee Byung, who, as a wealthy businessman, was a member of the disgraced ruler's inner circle. Lee Byung Chol himself was jailed for bribery and close acquaintance with the ousted president.

Samsung after the Korean War

The new president of South Korea, General Park Chung Hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on export was supported by close relations with the United States, it was supposed to take foreign loans, acquire raw materials and modern technologies, and re-use the resulting profits for the purchase of raw materials and equipment. Korean reformers concluded that a stable economy should rely on large concerns, but they needed to be created as soon as possible, so government loans and loans were provided to the most prominent businessmen in Korea. They were backed by government orders, while certain legal and tax breaks made it possible for small businesses to grow into large conglomerates. Lee Byung Chol was one of the successful entrepreneurs.

Thus, 30 large companies were created (chaebols - "money families"). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each "money family" had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc. etc.

Company reform

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to weather the economic crisis of the 1980s. The price of the crisis is a few non-core divisions, a sharp reduction in the number of subsidiaries. With the coming to the board of Lee Honghee, a whole range of reforms was proposed, which implied not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to make the company more attractive for subsidies, as the conglomerate lost financial support from the state.

Until the 1980s, the shares of the companies belonging to the concern were traded only in South Korea, while they were in rather low demand from investors. The reason is traditionally Asian governance based on the principles of Confucianism: only representatives of the Li family were at the head of the government. External investors had no levers to influence decision-making in the management of companies. In addition, traditional management meant life-long employment and career advancement over the years of service.

Marketing changes were introduced, a complete rework of the company's mission and a change in its symbol. The first two logos of the company featured three red stars. But Samsung's management, considering the former logo inappropriate to the image of an international corporation, decided to replace it. It was then that the modern emblem saw the light - a dynamically inclined blue ellipse with the name of the company written inside. An excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students from leading universities are examining Samsung's logo change as an example of an extremely successful rebranding today.

When developing a new emblem, oriental philosophy was not without. According to the company's representatives, "the elliptical shape of the logo symbolizes movement in the world space, expressing the idea of ​​renewal and improvement." These changes continued until the 1990s. In 2015, only the name of the company was left in blue.

2006 Samsung Group Financial Report:

Growth trends in the group's sales according to the company's annual reports:

General view of the profit distribution structure of the Samsung Group according to the 2006 report:

Companies belonging to the Samsung Group concern electronics and microelectronics, the chemical industry, construction, automotive, heavy industry, finance and loans, and insurance. The structure of the concern includes a full cycle of electronics production, from the extraction of resources, their processing and ending with finished products. Most of the conglomerate's divisions perform subordinate functions in relation to companies engaged directly in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by divisions, thus, the main income of the concern comes from the electronics industry.

Electronics industry

More than 70% of the group's sales are in the electronics industry.

Companies of this division:

• Samsung Electronics
• Samsung SDI
• Samsung Electro-Mechanics
• Samsung SDS
• Samsung Networks

The company's electronics industry divisions operate around the world, most of the products are exported. The breakdown of Samsung electronics industry business by region is as follows:

The divisions are engaged in the production of hard disks (HDD), random access memory, SRAM (including for the production of chips for video cards and processors), LCD monitors, LCD and plasma TVs, mobile phones standards GSM, CDMA, 3G and with support for WiMAX, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc., the development of third and fourth generation wireless telecommunication networks, WiMAX.

Distribution of Samsung electronics industry business by technological areas:

It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in mobile phone sales, outstripping its main competitor - Motorola (Strategy Analytics), in the European market the corporation also takes the first place, displacing Nokia from it.

According to the statistics of the DisplaySearch research company (Q1 2007), Samsung Electronics occupies a leading position among the leading television brands in the world market, similarly, Samsung remains first in the markets of Western and Eastern Europe and the North American region separately:

One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TVs, as evidenced by the ubiquity of production. Plants for the manufacture of monitors Samsung Electronics are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001), Russia (2008).

The headquarters in the suburbs of Seoul was loaded with the production of displays of the highest quality (of all produced by the concern), and the 6 sigma control system was introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after a successful implementation, they distribute the load on the manufacture of a new product between factories around the world. This standard has been introduced at most of the plants of the concern, for example, it is the corporate strategy for the work of the Samsung SDI division.

In August 2015, Samsung launched Samsung Pay in South Korea. This tool will allow making payments using the brand's flagship smartphones that support NFC data transfer.

Chemical industry

Subdivision structure chemical industry includes five enterprises:

• Samsung Total Petrochemicals (global company, joint venture with Total Group)
• Samsung Petrochemicals
• Samsung Fine Chemicals
• Samsung BP Chemicals (international company, joint venture with BP Chemicals)

The industry brings the concern about $ 5 billion a year. Samsung Total Petrochemicals is the largest chemical company in the group and is a joint venture between the Samsung Group and the French energy and chemical company Total Group. The petrochemical complex consists of 15 factories located in Daesan (South Korea), which produce household chemicals, chemicals for general consumption, basic chemicals:

• paraxylene
• LPG, fuel

Heavy industry

In the field of heavy industry, there are two divisions of the concern:

• Samsung Heavy Industries
• Samsung Techwin

The division brings about 10% of the concern's profits, since it operates mainly on the domestic market of South Korea, in addition, part of the export goes to the United States and China. oil and gas pipelines, tankers. Major projects include the development of the KTX2 multipurpose training aircraft, the K9 self-propelled howitzer, and the creation of the world's largest LPG tanker and container ship Xin Los Angeles.

Construction

One company of the concern is engaged in construction:

• Samsung Engineering

The industry brings the concern about $ 2 billion a year. The division builds offices and factories for the Samsung Group around the world, and outsourcing is rare. Among the structures developed and designed by this company, it is worth noting the building of the head Samsung office Group in Seoul, the tallest building in the world - Burj Khalifa in the United Arab Emirates, Petronas Towers in the capital of Malaysia Kuala Lumpur, Taipei 101 in Taiwan, Lakhta Center in St. Petersburg.

• Light industry

  Samsung Cheil Industries, founded in 1954 as a textile manufactory, has been successfully transformed into a fashion industry leader in the South Korean market, as well as a manufacturer of chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. The company produces fashionable Korean clothing brands such as Bean Pole, Galaxy, Rogatis and LANSMERE.

  Marketing and advertising

  Entertainment and Leisure Industry

  The entertainment and recreation industry is represented in the conglomerate by two companies:

  Everland Resort is located in Yongin, a suburb of Seoul. It is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a five-star hotel chain operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). Various travel agencies Shilla is one of the ten best hotels in the world.

  Payment system

  In September 2015, Samsung launched its own payment system in the United States, Samsung Pay.

  It allows you to carry out cashless payments using your smartphone. To implement such a possibility, NFC technologies are simultaneously used (to make a payment, you need to bring the smartphone very close to the terminal) and MST, which allows you to use the smartphone as a regular plastic card with a magnetic stripe. For this, the device provides an innovative induction technology capable of generating a magnetic field similar to bank card... The terminal recognizes the field as regular card and executes the transaction.

  Sponsorship and charitable activities

  Sports sponsorship

  Samsung is the owner of the Suwon Samsung Bluewings professional football team, the Samsung Lions baseball team, the Seoul Samsung Thunders basketball team, the Samsung Bichumi women's basketball team, the Samsung Bluefangs volleyball team, and the Samsung Khan pro-game StarCraft team.

  In support of the sports movement, Samsung acts as an official sponsor Olympic Games, is a sponsor of the Russian Olympic team, the title sponsor of the Chelsea football club, supports the Youth Olympic team of Russia, and also organizes the Running Festival (since 1995), the Russian President's Golf Cup and many other sports projects.

  Supporting the Olympic Movement

  Samsung's involvement in the Olympic Movement began in 1988 when the company became the National Sponsor of the Seoul Olympic Games. Since the 1998 Winter Olympics in Nagano, the company has joined the group of World Olympic Partners. The company is the official sponsor of:

  • Summer Olympic Games in London 2012;
  • the 2014 Winter Olympics in Sochi;
  • Summer Olympic Games 2016 in Rio de Janeiro.

  Samsung and Chelsea Football Club

  The decision to cooperate was made in order to strengthen the position of the company in the field of telecommunication technologies in the European market.

  In July 2009, the company and the football club came to a new mutual agreement. The previous agreement was valid until 2010, but it was decided to prolong the agreement for another three years. According to the club's official website, the amount of the deal has been increased, but the exact numbers have not been disclosed.

  Sponsoring activities in art and literature

  • Literary Prize "Yasnaya Polyana". Samsung is a co-founder of the Yasnaya Polyana Award, founded in 2003. The winners of the award are authors whose works awaken the ideals of morality and mercy in their readers. The prize is one of the most prestigious literary awards in Russia, designed to support writers, followers of the morality and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.
  • Grand Theatre . Cooperation between the State Academic Bolshoi Theater and Samsung Electronics began in 1991. Thanks to this alliance, within the walls of the Bolshoi Theater appeared a large number of modern equipment, reconstruction and renovation of theater halls and halls, modernization of the technical base, improvement of scenery and costumes for performances became possible. From 2001 to 2001, Samsung allocated more than $ 2 million for financial support. Samsung fully finances individual projects of the Bolshoi Theater. For example, the staging of Verdi's opera Nabucco (2001), timed to coincide with the 100th anniversary of the great composer, or the revival of the ballet Carmen Suite (230th season, 2005). For the latter, the famous choreographer Alberto Alonso was invited.
  • Hermitage Museum . The collaboration began in 1997. Samsung provides logistical support to the State Hermitage Museum.
  • Center for Contemporary Culture "Garage". Samsung is a technical partner of CSK Garage.

  Charity in Russia

  Today Samsung provides financial and logistical support to 32 orphanages and boarding schools in Kaluga, Leningrad, Rostov, Samara, Omsk, Nizhny Novgorod, Sverdlovsk regions, Krasnodar and Krasnoyarsk regions.

  Criticism

  Financial scandals

  In 2007, former head of Samsung attorneys, Kim Yong Chul, claimed that he was involved in bribery and perjury on behalf of corporation chairman Lee Kun-hee. Kim said Samsung's board members are training lawyers to be scapegoats in a "fake scenario" to protect Lee, even though those board members were not involved in the case. Kim also told the media that Samsung "put him out of the game" after he refused to pay a $ 3.3 million bribe to a judge who was hearing a case in which two of the company's executives were found guilty. Kim testified that the company, under the names of nearly 1,000 Samsung executives and his own, had illegally opened secret bank accounts, and four accounts were opened to manage 5,000,000,000 won.

  In February 2017, Samsung Group CEO Jay Lee was arrested on suspicion of involvement in a major corruption scandal. Lee is accused of bribing an official close to President Park Geun-hye to obtain a government order. The prosecutor's office accuses Lee of embezzlement, the withdrawal of assets abroad and perjury. Park Geun-hye's presidency was suspended following an impeachment vote held on December 9, 2016 in the South Korean parliament.

  Monopoly

  “You can even say that the chairman of Samsung is more powerful than the president of South Korea. Samsung is considered invincible and above the law by the Korean people, ”said Wu Suk-Hoon, an anchor of the popular online economic radio, in an article Washington Post under the heading "In South Korea, Republic of Samsung" published on December 9, 2012. Critics argued that Samsung knocked out small businesses by limiting choices to Korean consumers, and sometimes colluded with other giants to set prices, intimidating those trying to find out the truth. Lee Jung Hee, South Korean presidential candidate, said in a debate, “Samsung is in the hands of the government. Samsung rules the legal world, press, academics and bureaucracy. "

  Viral marketing

  The Taiwan Fair Trade Commission is investigating fraudulent advertising from Samsung and its Taiwanese advertising agency. The case began after the Commission received complaints that the ad agency had hired students to attack Samsung Electronics' competitors on internet forums. Samsung made an announcement on its Facebook page in which it said it would not interfere with any expert reports and would stop online marketing campaigns, posting or replies in online forums.

  Notes (edit)

  1. Traditions East-West (Russian)... Retrieved December 1, 2008. Archived February 5, 2012.
  2. Samsung Group Official Site_Company Philosophy (Russian) (unavailable link)... Retrieved November 18, 2008. Archived June 19, 2008.
  3. Shin Hyun Hwak. South Korea: The Hard Road to Prosperity. // Problems of the Far East. -. - No. 5.
  4. The 100 TOP Brands(English). Retrieved November 18, 2008. Archived February 5, 2012.
  5. Samsung Group Official Website_Company Symbol (Russian)... Retrieved November 18, 2008. Archived February 5, 2012.
  6. Case: Samsung 1993 (unspecified) ... Archived November 19, 2012.
  7. KRW / USD (exchange rate at the time of report generation (January 2007): 955.18 / $ 1; KRW / EUR: 1 199.31 / € 1
  8. Samsung Group annual 2006(English) (unavailable link)... Retrieved November 18, 2008. Archived October 16, 2007.
  9. Alexander Prokhorov. Travel to the center of Samsung // "ComputerPress". - 2006. - No. 12.
  10. News_Bureaucrats (Russian)... 2008-11-07. Retrieved December 7, 2008. Archived May 31, 2012.
  11. Samsung Electronics official website(Russian). Retrieved November 18, 2008. Archived February 5, 2012.
  12. Alexey Maximov. Samsung: focus on production // PCWEEK. - 2003. - No. 396 (30).
  13. Samsung SDI Official Site(English) (unavailable link)... Retrieved November 18, 2008.

Everyone uses mobile devices, TVs, various household appliances: microwave ovens, refrigerators, washing machines... And if you ask who is the best in this sector, many will answer - the manufacturer Samsung.

Yes this is true. is a well-known global brand, under the supervision of which almost any equipment that is used daily in everyday life is produced. You can hear about this company in advertisements. You can read interesting facts about her on various sites. She can be seen in any thematic ratings, where she is far from the last place. But few know how it all began, and even about which country is the manufacturer of Samsung.

The beginning of the story

The country of origin of Samsung is Korea, since it was here in 1938, in the city of Daegu, that the company was founded. Its founder was Byung-Chull Lee, a Korean entrepreneur whose financial condition was only 30 thousand won (2 thousand dollars at the time).

At the time of its founding, the company was named Samsung (in Korean "three stars"), in honor of the three sons of Byong. But there is also other information about Samsung and the origin of its name. Which one is true is unknown.

Although Samsung is now considered the world leader in the production of various equipment and electronics, at the time of its foundation, the company's employees were engaged in completely different things, namely, the production of rice flour. It was only in 1969 that the company made a breakthrough in the technical field.

Manufacturing of machinery

At the very beginning, the company, together with Sanyo (a Japanese electronics manufacturer), began to produce semiconductors. Later, a workshop was opened, where they were engaged in the assembly of black and white TVs.

Since 1973, production has gradually shifted to large-scale production of household appliances. And the cooperation of the two opposite companies has turned into a whole corporation called Samsung Electronics.

In the same year, Samsung Electronics moved from Daegu to Suwon, a city in South Korea, where a home appliance factory was built in early December. A year later, Semiconductor Co. joined the corporation. (Korean company). This marked the beginning of the large-scale production of refrigerators and washing machines.

Since 1979, the company has started to produce video recorders. And since 1983 - PC. In the same year, the country of origin of Samsung is not only South Korea, but also the United States. The fact is that production moved here in order to open a factory for the manufacture of microwave ovens.

Production started in 1998 digital TVs and DVD players. And in 1999 the company created the first mobile phone.

Samsung today

Today it is difficult to say which country of manufacture is Samsung, because the company's factories are located all over the world. The corporation has provided jobs for more than half a million citizens in 60 countries around the world. And plans to expand further in the future.

Almost everything is produced under this brand: from stereos and televisions to refrigerators and washing machines. Even such specific household appliances as sandwich makers or waffle makers are massively produced at the factories of Samsung Group. That is why now in almost any area of ​​life you can come across the Samsung brand, which is constantly developing, introducing innovations in order to conquer new heights of the electronic industry.