Early Learning Center is a world-famous brand that has been creating wonderful educational toys for kids for over forty years. And since 2006 it has its own representative office in Russia.

Today elc-russia includes Early Learning Centers in 16 cities + an online store, which presents products not only of the Early Learning Center, but also of other well-known brands such as Fisher Price, Kurnosiki, ABC, Auldey Toy Industry, Baby Art, Bauer, Disney, Hap-p-kid, LEGO, Mega Bloks, Play-Doh, Philips Avent and many others.

Ethical principles and values ​​of the company:

• Refusal of corruption and unfair competition.
• Trust of customers and partners.
• Openness, transparency and honesty.
• Impartiality and objectivity.
• Respect for people.

musical toys in the elc online store

Assortment of educational toys

• Toys for babies, boys and girls.
• Diapers and other products for babies.
• World of heroes and constructors.
• Everything for school, development and creativity.
• Holiday decorations.

Additional site features:

• Selecting products by category, child’s age, brand, or acquired skill.
• View promotions, new products, bestsellers and products from TV advertising.
• Installation of various filters (price, brand, gender, age, etc.).
• Order tracking.
• Reading articles about child development and recommendations from psychologists.

Discounts and promotional codes

• Permanent 5% discount on the entire range.
• The entire month the child is born - 15% discount on ELC products.
• Participation in closed sales.
• The latest information about all new products and special offers.

In a word, ELC has especially advantageous offers for absolutely everyone – for retail buyers, wholesalers, and partners.

The main part of short-term shares can be divided into the following:

• Discount on thematic selections (bestsellers, summer collection, etc.).
• Discount on toys of a certain brand (for example, LEGO).
• Discount on an entire category (toys for boys, wind-up toys).
• Three for the price of two, two for the price of one, etc. (you will receive a product with a lower value as a gift).
• Separately on the list is the “Sale” category.

You can also use the promo code ELC if you have one. You can find a working code on the website of the discount service Promocodes.net. Enter it into your cart - and if you have fulfilled the terms of the promotion correctly, the purchase amount will be recalculated with a discount.


Thus, the ELC online store has a huge selection of high-quality educational toys and other products for children from the most advanced brands. And all this at affordable prices thanks to a smart pricing policy!

The online store elc-russia.ru presents products from the ELC (Early Learning Center) brand, well known throughout the world. The company positions itself as a world of bright, funny and unusual toys for children from birth to 8 years old. The main principle of the manufacturer is stated in the thesis “Development and learning through play, high quality and safety.”

A little history

For over 40 years, Early Learning Center has been creating toys that promote the harmonious development of children. Today, the company's products are represented on the market in 22 countries. In the Russian Federation, the network began operating in 2006, and is currently controlled by the Detsky Mir group of companies.

As of August 1, 2016, the network includes 44 stores with an average area of ​​100-120 sq.m., as well as an online store, closely integrated with all the company’s retail outlets throughout the country.

Over the years, the manufacturer's toy creation philosophy has remained unchanged: creating unique educational toys whose quality and safety are impeccable. Toys of this brand are produced in the largest factories in the UK, Denmark, Ireland, China, Spain and meet international quality standards.

Only high-quality and environmentally friendly materials are used in production. A team of quality control experts tests all toys using special equipment in accordance with regulations to ensure the health and safety of children.

How an online store works - main page

The first glance at the store’s website reveals the good taste of the developers and thoughtfulness in the arrangement of all elements.

Dynamic banners, catalog menus, selections of promotional offers, new products and technical information clearly fulfill their task, namely: to attract the user to view products, and be sure to buy something for their children.

For those who want to participate in the bonus program and have discounts on goods, there are special offers - they are clearly marked.

It’s nice that the online store takes into account the preferences of different customers, offering selections of products through filters, such as the one below in the screenshot:

In addition, the online store actively offers social communication with its customers, and also collaborates with leading child psychologists and posts interesting articles about child development.

How to search for products in the catalog

To navigate through the catalog, a menu is provided in the form of a horizontal menu bar with automatically closing windows. Hover your mouse over the section name and in the structured drop-down list, select a suitable niche from the categories by topic, brand, type of product, child’s age, and also taking into account skills - the filters are already configured to show the products you need in the results.

The additional menu usually contains tabs with seasonal products.

If we go to the main section, then here we see something like an online store in a smaller form. All categories of the section are available for navigation, and there are also banners with promotional offers related to this niche topic.

In addition, on the section page you can use sorting options and filters to configure a more correct display of products. Sorting can be adjusted by the availability and popularity of the product, increasing or decreasing price, and you can also specify the number of positions on one page.

Move the sliders on the price range scale, check the appropriate values, thus selecting the desired filters.

The product card contains only basic information: name, image thumbnail, age rating and rating according to the number of ratings given.

For more detailed information about a product, follow the link to its page.

Product page

To view product overview, reviews, detailed specifications, learn about accessories and availability in retail stores, switch between tabs. If desired, you can download product certificates.

How to buy and place an order

Once you have made your choice, add the item to your cart using the “Buy” button.

After clicking, you will see a notification about adding a product in a pop-up window. If you need to view other categories and products, you can close this window without worrying that the products added to your cart will disappear somewhere.

You can always find the list of selected products by clicking on the “In your cart” button located at the top of the site on the right. By clicking on it, you will be redirected to the ordering page.

The registration process is quite simple. First, you should choose a retail store located closer to your location, whose courier will deliver your order to your home (you may want to pick up the goods yourself).

After activating the coupon, reload the checkout page to apply the possible discount. After that, fill out the personal data form (first name, last name, phone number and email address).

Choose a delivery option, of which there are three: courier service, self-pickup from the store, and self-pickup from a parcel pick-up point. Please note that depending on the conditions of the store, discounts applied or the total cost of your order, sometimes even courier delivery can be free (the service is valid only in the capital and the Moscow region!

Choose a method to confirm your order - there are options for every taste and preference.

After checking your order to ensure that all data and selected services are filled out correctly, you can confirm your application.

The “Yes, I agree to the terms and conditions” button is required before you can place an order. If you do not check this box, the site’s “reaction” will be something like this:

Having agreed to the terms and conditions, we confirm your order, after which the page will reload and you will be provided with an order number, as well as a notification on how and where to receive your purchase.

22.04.2012 / 285

Interesting information about the ELC brand. Reference data about the ELS trademark.

ELC is an acronym that translated from English means Early Learning Center. The company was founded in 1974 and sold goods by mail, and by 1980 it already had 10 stores open. Today there are company stores in all major UK cities. There are also more than 300 ELC franchise stores in 26 countries around the world. From the name it is clear that ELC toys promote early development. They help the child discover his abilities, receive mental and physical education, make him more cheerful and skillful while playing with them. ELC toys are popular among children and trusted by many parents. ELC products are marked with special signs that indicate what exactly the toy develops. These are: - Creative abilities. - Imagination. - Training for the organs of hearing, vision, touch; - Coordination. - Problem solving. - Communication skills. - Ability to read; - Ability to write; - Self confidence. - Discover the world; - Ability to tinker; - Physical development. ELC are toys that are designed for both indoor and outdoor play. Products are available in eight categories: infants and young children, arts and creativity, adventure games, role-playing games, active sports, music composition, puzzles and games, learning and books.

We are all ready to provide children with only the best that we have ourselves. We buy high-quality food, clothes, interesting and original toys for them.

Today, in the market of goods and services, many stores are offered to the attention of users. Among such sources, the online store Early Learning Center has launched a business, which has been operating for more than 30 years and creates amazing games that help the proper development of children. Thanks to them, children successfully get acquainted with the surrounding reality and learn a lot of new and unknown things. The ELC brand is known all over the world.

Why are educational toys from an online store so necessary for children?

When developing children's play equipment, ELC collaborates with child psychologists, popular designers, and master craftsmen who are interested in these items—kids. By working together, Early Learning Center has achieved that toys are made from the highest quality materials, are safe to use, and original.

Differences between ELC early development centers and other children's toy stores

Parents come to the center with their child, play on its territory, using toys, and friendly consultants are happy to help you choose this or that little thing, tell you about the advantages of each of them, possible methods of play, etc.

The company has an amazing tradition of celebrating matinees every year on its territory in a playful way for parents and children. At such events people have fun with their children.

Assortment of the early development center on the official website of Elc-Russia Ru

This online store has a large catalog of toys with bright pictures, and educational toys are divided into groups, which is convenient for users. The main advantage of the store is high-quality products, designed for children in compliance with important requirements. You can even lick the goods purchased in this store without fear.

On the Elc-Russia Ru website, the developers have created a separate section dedicated to the development of children. It offers original games that help the child develop mentally and physically. Most of the products that are in this section are not sold anywhere.

The store is divided into several parts thematically:

• "Let's imagine";
• "Sports and Activity";
• "Music and Learning";
• "Adventure World";
• "Creation";
• "Puzzles";
• "Getting to know the world."

Each box of toys contains specialized and useful information about what age this product is intended for and what skills it can develop.

In recent years, face painting has become the main component at children's celebrations, but most of us do not know where to buy these accessories for such fun.

Here you can find modeling kits, which are presented in the form of plasticine or wonderful modeling dough. All sets are unique in their unique themes. Anyone who likes animals can buy a large farm where they can sculpt the animals themselves using plasticine and special molds. If a child is interested in the kitchen and preparing all kinds of dishes, then pizza modeling is suitable for this task, and for little fashionistas, an excellent option would be to buy a kit for modeling amazing baby fairies.

The ELC store has products that customers will love. Each client has the opportunity to purchase materials and tools separately, rather than as a complete set. Give joy to your baby by visiting the website of the children's online store!

ELC/Early Learning Center (ELC) is a well-known worldwide British chain of educational toy stores for children of all ages. Online Store " Early Development Center"(elc-russia.ru) in the Russian segment of the Internet invites parents to take care of their children and show them the brightness and beauty of the world with the help of a variety of toys: children's construction sets, musical instruments, creativity kits, board games and puzzles and a million more offers, like keep your child occupied without the help of tablets and computers that are now so accessible.

Early Learning Center specialists collaborate with child psychologists and professional designers who share a love for children, so ELC products are ideal for your little ones who are taking their first steps in understanding the world around them. In addition, on the site you can always find the most popular toys with superheroes from cartoons and comics. After all, your child is a little superhero, isn’t it?

Early Learning Center (ELC)- an online store of children's goods, the main assortment of which is educational toys. In order for a child to grow and successfully explore the world around him, the Early Learning Center has been trying for more than 40 years to successfully create wonderful, and most importantly, safe and high-quality children's toys. Only environmentally friendly materials are used for production, because the health of the child comes first. The ELC brand has already earned trust in the European market, and is now winning the hearts of children and their parents in Russia.

Did you know that:

• All ELC brand toys are tested on special equipment in the UK, in accordance with the latest child health safety regulations.
• When developing toys, the company collaborates with child psychologists and leading designers.
• You can play with your child in every stationary store, which is rarely available in other markets specializing in the sale of goods for children.

ELC Catalog

The online store offers a complete catalog of toys with colorful photographs and detailed descriptions.

Houses, clothes, strollers for dolls and baby dolls - in the section for girls; water weapons and radio-controlled toys - for boys. Rattles, diapers, baby monitors - for the tiniest clients. Swimming pools, games with sand and water, kits for young gardeners and novice cooks. Puzzles, board games, creativity kits with your favorite cartoon characters - all this and many other various products can be found on the pages of the ELC website.

Using a convenient store map, you can choose a toy for your child using list of skills developing the baby’s imagination, coordination, creativity, motor skills, thinking, self-confidence; communication and social skills.

On the site you can purchase not only toys, but also school supplies and party decorations to throw the best and unforgettable party for your baby.

By purchasing a product in an online store, you save your time because you receive it delivered to your home, which is incredibly convenient when you have a very small child. If you have any questions, the friendly staff will be happy to advise you.

Give your child a happy childhood with a lot of impressions! ELC are toys that even adults want. Don't believe me? See for yourself.

Saving on purchases in the ELC online store

Promotions and discounts. In the online store you can visit the section where all the products that are currently participating in the promotion are presented. Using the site's functions, you even have the opportunity to choose the discount percentage that suits you best.

Promo codes. Using the Picodi website you can save double or even triple on the purchase of goods. Just go to the Picodi website and enter the store you need in the search - ELC. Then select the promotion you like and follow the link, or copy the promotional code - a set of characters, a secret code or a word, when you use it you get a discount from 30% to 70%.

Purchase using promo code ELC

To use a code copied on the Picodi website, you need to carefully read the terms of use of the code to see if it is suitable for the product you have chosen. If so, then feel free to go to the cart and immediately see the “apply code” window. Click on it and paste the code.