If you are faced with the task of coming up with a name for a cafe, then a little digression into the history of this institution will not hurt you.

The name comes from the French word cafe, initially only coffee, hot chocolate, tea, cakes and other confectionery were offered. They were prepared on the spot and local cheap products were used to the maximum in order to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poems, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were disputes, sometimes there were even duels, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists today. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located opposite the institution. Today, the prestigious literary prize for young authors is awarded here. It is also popular with tourists and lovers of real French onion soup.

There is a wide variety of these establishments: a cafe-bar, a cafe-snack, a grill cafe, an ice cream parlor, a coffee shop, an Internet cafe.

Many entrepreneurs use a cafe franchise of a corresponding profile in their activities, which greatly reduces entrepreneurial risk. But in this case, the name of the institution is regulated by the clauses of the franchise agreement.

The contingent of visitors at cafes of various types differs in composition and age, as well as the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine is also different. Therefore, when deciding what to call a cafe, you can start from the category of customers, the style and location of the room, or from specialties.

In Europe, they are very fond of calling cafes by their location - “At the skyscraper”, “On the bridge”, “At the fountain”, so that it is easier to remember them.

If your signature dessert is called "Romance", "Tango" or "Bolero", then it can be made the name of the enterprise.

TO When most clients are students, it would be appropriate to choose the following names: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit him: Vernissage, Maestro, Pastoral, Caprice, Vanguard, Autograph, Modern, Beau Monde, Photographer , "Salvador", "Majestic", "Pearl", "Muse", "Elegy". The beautiful name of the cafe is always liked by people of art, aesthetes and patrons.

Regardless of the style, the name for the cafe is chosen in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve his popularity, create an excellent image, reduce advertising costs and attract more customers. For example, "Aquatoria", "Crown", "Temptation", "Coffee Man".

Sometimes you can use trendy slang for the name, that is, simplified well-known words, since the jargon is very popular among young people and in a couple of decades it smoothly flows into colloquial speech. This is justified when a youth or teenager cafe opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), disk player (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar designed for working guys from a car factory who come after a shift to sit with beer and pasties cannot be called "Blue Ball", "Fashion Outfit" or "Siren" in any way. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about how to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, dominoes, continent, panorama, container-bars, ultraviolet.

This approach also has the right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.

Copyright "All-Russian Business Club"

“We should definitely buy a bar. It will be called "Puzzle". Everyone will come up, look - why "Puzzles"? And therein lies the whole puzzle!”

TV series "How I Met Your Mother"

The heroes of the popular series decided to buy a bar, and the idea for the name arose by itself. Such cases are extremely rare. Naming a place well is no easy task. The competition among bars in Moscow is high. The name should at the same time be different from the rest, and convey the main idea, and attract guests.

Want to know what the name of the bar is? What mistakes in names should be avoided? Read about it in the article. We will list the basic principles of naming, consider the best bar names and less successful options.

How to come up with a bar name: the basic principles of naming

What needs to be done so that guests come to your bar? Attract their attention, interest their originality. The name is the first thing visitors learn about a bar. Therefore, its selection must be approached consciously.

Stick to the basic naming rules:

• Brevity. The title should contain no more than 2 words.
• Uniqueness. There are more than 1000 bars in Moscow. If your name is the same as others, you risk losing customers, they may simply mix up the establishments.
• euphony. A complex name will quickly be erased from memory.
• Associativity. When mentioning the name, your visitors should imagine a place with a pleasant environment. Negative associations scare away guests.

The name is the face of the institution's brand

The first thing to do is to think through all the nuances of the brand of your bar. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the institution dictates the interior, menu, nature of the service and the name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of the institution.

Think over how your institution will be decorated, work out every detail of its brand. The more original the image is formed, the special atmosphere of the bar, the more interest it will arouse among the guests. In Moscow, the audience is sophisticated, so you have to come up with something truly original.

For example, a British-style bar can be called "Queen", "Scotland Yard", "Becker Str.", German - "Munich", "Stirlitz", "Frau Müller".

If you are looking for a name for a loft-style bar, use the words industrial sphere. Examples are Floors, Manufactory, CheerDuck.

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (film “Coyote Ugly Bar”), “Duhless” (Sergey Minaev’s novel “Duhless”), “Leaky Cauldron” (from the cycle of Harry Potter novels), “Sherlock” (from the cycle of novels about Sherlock Holmes), "The Prancing Pony" ("The Lord of the Rings").

Try to take as a basis the name of a literary character or the name and transform it to fit the specifics of your institution. A good example is the name of the beer bar "Harry Porter". The guests have an association with the famous hero of books and films. At the same time, "porter" is a type of dark beer.

Bad bar names

Beer is the most requested drink in bars. But you don't have to dwell on this word. "Pivko", "Pivo-Vody", "Pivnaya zapravka", "Beer Kingdom", "Champion" - all these names evoke a strong association with a cheap beer establishment where marginal personalities gather. The name creates a reputation.

There are names that are ambiguously evaluated by visitors. For example: "Honey, I'll call you back", "Where am I?", "I love you, life!". Such names for bars are original and funny at first glance, but often cause bewilderment and rejection.

Name as a way to increase profits

What does the visitor evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is the name that encourages people to visit the bar.

A well-chosen cafe name is one of the most important components of success. Not all entrepreneurs pay attention to this detail, and often such a step causes many unpleasant moments: from difficulties in forming a positive image of the institution to a decrease in attendance and the number of regular customers. To name a cafe correctly, you need to carefully prepare, read the recommendations of professionals in the field of naming (the process of creating a unique name) and take into account many practical nuances.

What is the name of the cafe?

In most cases, entrepreneurs pay very little attention to choosing a cafe name. To make a profit is the main goal, and few owners realize how important the name of the establishment plays in this process. Usually sonority and personal preferences become the main criteria. Often they use personal names, for example, relatives, as well as words in foreign transcription. But it often happens that the name is chosen incorrectly, it does not correspond to the concept of a cafe, is consonant with the name of another enterprise, it is difficult to pronounce and remember, which is why it repels more than attracts.

The main purpose of the name is not only that the institution can be identified. It should evoke positive associations, pleasant emotions, stand out among competitors, focus customers on advantages, novelty, reflect the uniqueness of the concept of the enterprise (Russian-style menu, Asian cuisine, fast food cafes). It is the name that first attracts the attention of the consumer, forms his impression of the service, creates the right atmosphere around the trading facility, provokes the emergence of the right associations and, as a result, influences the decision to purchase a product or service. It is also important to take into account the high level of competition in the hospitality industry, which includes a segment of catering enterprises, including cafes, which requires business owners to use different marketing tools. This will provide an opportunity to increase the volume of services provided, increase the number of regular customers and properly influence the target audience.

Advice: after studying the main recommendations of professionals in the field of naming regarding the choice of a name for a cafe, it is worth analyzing the names of enterprises of the same format in your region, seeing in practice mistakes and a successful choice of competitors. The sources of information will be social networks, business portals, city forums.

Criteria for choosing an original name for a cafe. It should:

1. Be euphonious and unique.
2. Easy to speak and remember.
3. Harmonize with the concept of the institution, its style, menu focus, format of work.
4. Take into account the preferences and expectations of the consumer of the service, push him to visit this particular institution.
5. Give an accurate idea of ​​the field of activity, the specifics of the establishment, clearly identify the brand and not create false expectations.

Cafe name - examples

You can choose beautiful names for the cafe yourself, using information from the Web, social networks and thematic forums. If necessary, you can always turn to professionals for help. We recommend choosing a name based on several criteria from the list:

• Uniqueness. As an option, neologism is used (this will allow the institution to stand out from the competition and achieve greater recognition at lower cost thanks to a non-standard approach). For example, "Chaykoffsky", where the name of a famous composer and words on the subject of the provision of services are played; "SeaZone" - the name was created by merging 2 words: sea - sea and zone - zone, belt (in such a cafe, the emphasis is on Mediterranean cuisine); "Pate" - the designation of food is used as a name that hints at the special position of this dish on the menu, the relaxed atmosphere in the institution;
• brevity and significance. This will make it easy to remember, perceive the name, pronounce it without difficulty - “Semaphore”, “Hmeli-Suneli”, “Juice”;
• Emphasis on the specifics of the services provided - Karchma, CoffeeMania, CampFood, H2O, STARBUCKS, Stroganov-Grill;
• An indication of the style or standard of living, price category (if this corresponds to the concept of the institution and the needs of the target audience, otherwise such a name will only confuse the consumer). For example, El Gusto, Kyoto (Japanese cuisine), Pan Smetan (Czech cuisine), Royal Pub & Mini Restaurant, Royal Diet, Hard Rock Cafe;
• The use of surnames, first names (but this approach must be used deliberately, it is undesirable to choose personal names) - “Donna Olivia”, “AnderSon”, “Jean-Jacques”.

Advice: when choosing a name for a cafe, it is important to foresee the possibility of legal conflicts. It is necessary to clarify in advance whether trademarks with the same name are registered in this class of services, such that they belong to the category not subject to registration as a verbal trademark. You can clarify this using the federal information resource of the Unified State Register of Legal Entities.

20 worst cafe names

Most of the mistakes that are made in the process of choosing a name for a cafe are typical. If desired, an entrepreneur should devote not so much time to studying some aspects of naming in order to avoid the most gross errors. Most often, gastronomic business owners make the following mistakes: they choose hard-to-pronounce words that do not correspond to the sound system, the rhythm of the language, which makes them difficult to remember; names that do not correspond to the format of services, misleading the client, absolutely not related to the subject of the services provided. Often, the owners opt for banal names that have already been used by several companies in almost every city (and often they have a different profile of work - jewelry sales, dentistry, cosmetic services, for example, as is the case with the name "Pearl").

Examples of unsuccessful cafe names:

• The names are not related to the subject of the services provided, they are geographical names: "Dom", "Topaz", "Troika", "Neman", "Academy", "Sahara".
• They mislead the consumer: "Nigora" (created from the Uzbek name, but will be incomprehensible to most customers), "Receptor", "Abazhur".
• Cause unpleasant associations, emotions, can be interpreted in two ways: "Piece", "Panaehali", "Pieces", "Hachiko", "Seven cockroaches", "Paradise Hell", "Clockwork Eggs", "Buchen House", "Sektacafe".
• They are banal, confused in the minds with other names, do not help identify a particular cafe, do not emphasize its uniqueness: "Youth", "Spring".

Save the article in 2 clicks:

A huge number of goods and services are presented on the modern market, and now the choice of a client depends not only on the characteristics of the product, pricing policy, but also on the image that has developed in the mind of the consumer, as well as the atmosphere in the institution. For a truly successful activity, it is necessary to form a positive image, a corporate identity for a cafe, to focus on what distinguishes it from competitors. And choosing a beautiful name is one of the most important steps along the way.

In contact with

This is the development of the brand name and one of the key points of positioning.

The importance of a well-chosen name is difficult to overestimate. The consumer's perception of the product, its positioning in the market and all subsequent promotion depend on this.

Small companies often try to take over this work. At the same time, the naming process is reduced only to brainstorming and the subsequent selection of the most liked names. This is a fundamentally wrong approach, since the development of naming is a complex step-by-step process that requires the involvement of experienced specialists.

There is no simple answer to the question of what to name a restaurant. This is the painstaking work of a group of experts.

Naming development, main stages:

1. Studying competitors.

Here it is important to understand the following:

• How do competitors position themselves in the market?
• What are the most commonly used naming conventions?
• What brand positioning strategies work best.

The main goal of the study is to stand out from competitors, and at the same time choose a name that will not scare away the consumer with its dissimilarity.

2. Studying the target audience. When researching consumers, it is important to highlight the following points:

• product or service selection factors
• favorite brand names
• emerging associations with a product or service.

3. Choice of positioning strategy. At this stage, you need to decide how you want to present your product or service. It depends not only on the quality of the product, but also on the current state of the market. The main positioning idea should resonate with its target audience.

What is meant by main idea? For example, for one restaurant, it could be delicious homemade food and a cozy atmosphere. For another - a famous chef and a wealthy public.

4. Name generation. Only after passing the previous three stages, you can proceed to the development of the name. Here we come up with the maximum possible number of options that correspond to the main idea of ​​positioning.

5. Choosing the most successful names. At this stage, a team of marketers and copywriters, together with customers, select several of the most suitable options.

6. Checking the title with focus groups. The last step is to check the titles together with the target audience. What needs to be checked here?

• The euphony of the name
• No negative associations
• Brand alignment

7. Final approval of the name. Based on the results of the focus groups, the most successful name is selected.

How to name a restaurant: basic requirements

1. Difference from competitors. The name of the restaurant should not duplicate existing names and be noticeably different from them.
2. Nice association. Regardless of the chosen brand concept, the name of the restaurant should evoke pleasant associations, best of all, those associated with food.
3. Ease in memorization and pronunciation. These requirements are optional if the compound word has a strong association with something pleasant.
4. Correspondence. The name of the restaurant should reflect its main qualities: type of cuisine, service, design, etc.

The main mistakes when choosing a name

How to name a restaurant: successful examples

« honey"

Honey is a cafe specializing in French desserts. The design of the institution is made in warm yellow colors and attracts with its brightness, and at the same time with a cozy homely atmosphere.

The name of the cafe has two meanings at once:

1. Honey in the meaning of "honey". Causes associations with sweets, which are widely presented in cafes.
2. Honey in the meaning of "dear, dear". Cause warm associations associated with the house, loved one.

« TheBurger"

The Burger is a restaurant specializing in classic American burgers. The restaurant's menu includes 15 different burgers, as well as potatoes, salads and drinks.

The simple name fully meets the requirements of the brand: it emphasizes the type of cuisine (American) and reflects the main specialization of the restaurant.

The design of the restaurant is made in the classic style of American eateries, which once again reminds of its specifics. The target audience of the institution is young, active people who appreciate delicious food and a warm atmosphere.

In addition to meat burgers, the restaurant also offers fish and vegetarian burgers, which allows you to further expand the circle of consumers.

"Caviar"

Restaurant "Ikra" positions itself as the best fish restaurant in Ukraine. The main "feature" of the establishment is fresh caviar, fish and seafood.

The name of the restaurant reflects its main concept - exclusivity and high quality. The target audience of the institution is wealthy clients, many of them are regular guests.

The restaurant is divided into three halls with different design and interior for every taste.

« bigoli"

Bigoli is an Italian restaurant whose main dish is pasta, as well as pizza, risotto and Italian desserts.

Bigoli is a type of Italian pasta made from buckwheat or wheat flour.

The name of the restaurant reflects the concept of Italian cuisine, as well as the atmosphere of home comfort.

The establishment has two large halls and a summer terrace. All interior items are custom-made specifically for the restaurant and create a warm homely atmosphere.

All the above examples have in common that their names reflect the main concept of the restaurant, and at the same time are easy to remember and sound good. This once again proves that the choice of name is one of the key success factors for a restaurant.

If you don’t know what to name a restaurant, Koloro branding agency specialists will be happy to help you with this. Contact us and we will select a name that will bring success and recognition to your restaurant!

When you say "Irish", what do you think of?

If you say "Lola", who do you see?

Which establishment has better coffee - "Bull Frog" or "Cow Cafe"?

Where is it better to cook - in "Quick and Easy" or in "Crazy"?

When opening a cafe or restaurant, choosing a unique, memorable name is an important part of the business planning process.

The name you give your cafe or restaurant can have an impact on its success. Every word has meaning, and words create stories that are backed up by visual stereotypes.

Let's look at the features of the naming of a catering establishment.

Simplename for a fast food cafe

How beautiful to name a cafe or restaurant: stages

1. Study of the market and competitive environment. This is necessary to understand how competitors position themselves and what the owner needs to stand out in the market.
2. Target audience analysis to determine what customers expect from you and what influences their choice.
3. Positioning strategy development- this is a way to correctly present the features of the institution.
4. Name generation. Using the previous three steps, you can narrow the search for the optimal name. Having studied all the nuances, experts will select the most beautiful names for a cafe or restaurant.
5. Bestoptions tested in focus groups. With their help, they choose the optimal name for the institution.

Branding agency KOLORO will conduct market and target audience analysis. Also, the company's specialists will study the competitive environment in order to identify possible risks and minimize them.

How to name a cafe

1. The name reflects the atmosphere. You should not call the cafe "Egg" if, apart from the omelette, eggs are not used anywhere.
2. When using your own name, it is worth considering how this will affect SEO. For example, naming a cafe "Lamonosov" would cause the restaurant's website to not appear on the first page of Google search results (after correcting it to Lomonosov).
3. The name of the establishment should be easy to remember. For example, "Swallow", "Sreda", "Bank" (restaurants in Moscow).

Popular cafe namewhich is easy to remember

1. It is important to consider the cuisine that is offered to visitors. You should not call the restaurant "U Ashot" if the menu is only sushi.
2. It is worth checking how the name sounds in conversation. The answer "I'm in Ikra" to the question "Where are you?" sounds better than "I'm in the Groove."
3. The name must be unique. Using someone else's name will cause unpleasant consequences.

At the KOLORO branding agency for a cafe or restaurant, they will suggest the best one and create your establishment.

Original spelling of the restaurant name

What is the best name for a cafe: options

1. Title generator. On the Internet, you can find dozens of name generator sites for establishments of any caliber. All you need to do is enter a name, the type of products you plan to sell, location, and the robot will pick up the name of a cafe or restaurant. Many restaurant name generators simply combine similar sounds or random words. This is the easiest, but not the most successful way of naming a cafeteria.
2. Thinking about the name of the cafe, first imagine how it will look, for example, on a cup or clothes of a waiter. If the potential name does not fit or looks awkward, you should choose another one. For example, The Laughing Goat is a fun name for a coffee shop in the USA, which was chosen in this way.

Cafehe Laughing Goat("The Laughing Goat")

1. Experiments with the word: add letters or remove, swap or connect two words. For example, celebrity chef Wolfgang Puck named his very first restaurant Spago. There is also a restaurant "RGO" ("Russian Geographical Society") - for those who like to travel.
2. When naming a restaurant, you can use a significant date in your life or a favorite place. This was the case with the Attika restaurant in Melbourne (Australia), which was recognized as the best restaurant in the country in 2017.
3. Brainstorm with creative people to get a list of original titles. Thus, the name of the coffee house Cofax appeared. This is an abbreviation of the phrase "coffee in Fairfax" (Los Angeles area, USA). The name came about during a discussion about the Dodgers (Los Angeles baseball team). The creators of the coffee house realized that if we combine the phrase "coffee at Fairfax", we get Cofax, which coincided with the theme.

Learn how naming docks work from KOLORO branding agency. To do this, just look at the . We know how to name a cafe so that it makes a profit.

creative cafe name

How to come up with a name for a cafe or restaurant: popular ways

When choosing a restaurant name, consider the impression it will leave on customers. Will it be unforgettable? Can they say the name or write it down?

1. The cafeteria can be named after its location. This was done with The French Laundry (eng. "French Laundry" Napa Valley, California, USA). This is one of the most popular restaurants in the country. The restaurant building housed a French laundry during the 19th century. The building was once a brothel, but the owners of the restaurant refrained from using such names.
2. The original name for a fast food cafe is the name of the main dish. Thus, customers will know that, for example, in Pelmennaya they will enjoy the taste of stuffed dough dishes (vareniki, dumplings, khinkali), and not Peking duck.

Family restaurant name

1. A cafe or restaurant is the brainchild of the owner, so the name of the owner or people dear to him can be used in the name. The oldest catering establishment was opened in 1725 in Madrid. Then it was called Botin, and the Botin spouses owned it. While waiting for a decision on admission to the Royal Academy of Arts, the artist Francisco Goya worked as a dishwasher in the tavern. In the XIX century, the nephew of the last owners became the owner of the restaurant, so the name was changed to Sobrino de Botin. Under this name, it is listed in the Guinness Book of Records. The restaurant has become one of the most visited places in Madrid.
2. Using numbers in the title is another option to distinguish yourself in the market. For example, the restaurant of Caucasian cuisine "5642 height". This figure is the height of the highest point in Europe, Elbrus.
3. The name depends on the format of the institution. For the name of the anti-cafe, words related to time are suitable, for example, “Dial”, Local Time. The name for a children's cafe should use the names of fairy-tale characters, sweets, images from the world of children's fantasies: Orange Cow, Totya Motya.
4. Contact the specialists of the KOLORO branding agency. We have created a corporate identity and a unique name for the restaurant.